On May 12, 2024, on the occasion of the eighth "China Brand Day", the China National Textile and Apparel Council released the list of "2024 China Textile and Apparel Brand Competitiveness Advantage Enterprises", and Mercury Home Textile was successfully listed.
It is reported that in order to accelerate the construction of a modern textile industrial system, give full play to the important supporting role of brand building in promoting Chinese-style modernization and meeting the needs of the people for a better life, thoroughly implement the "three products" strategy, and implement the key task of "continuing to carry out brand value evaluation and promotion activities" proposed in the "14th Five-Year Plan for the Development of the Textile Industry", the China National Textile and Apparel Council has finally determined the list of "2024 China Textile and Apparel Brand Competitiveness Advantage Enterprises" through strict screening and systematic evaluation.
As an important founder of China's modern home textile industry, Mercury Home Textile has always practiced the responsibility of domestic brands, adhering to the corporate mission of "letting the family sleep well", adhering to the brand proposition of "being selected Mercury", driven by scientific and technological innovation, leading the high-quality development of the home textile industry.
Not only has it set up an advanced technology research and development center and a standard testing center earlier in the industry, but it is also equipped with complete laboratories and equipment. Moreover, it actively cooperates with well-known institutions and colleges at home and abroad to continuously improve its R&D strength, forming a design and R&D operation mode based on original R&D and supplemented by R&D with well-known universities in the domestic textile field, and at the same time cooperating with the world's top textile design and fabric production companies to provide consumers with high-quality bedding. The company has been rated as "2022 National Intellectual Property Advantage Enterprise", "Textile Industry Functional Bedding Technology Innovation Center", "Shanghai Home Textile New Material Engineering Technology Research Center", "Shanghai Intellectual Property Advantage Enterprise", "Shanghai Patent Work Demonstration Enterprise", etc.
As of March 2024, Mercury Home Textiles has a total of 170 valid invention patents, leading the industry to take the lead in launching the Azhai integrated quilt, hyaluronic acid silk quilt, silk duvet, and grain fiber quilt, which have been recognized by international authorities once they are listed, and have successively won many international design awards such as the American Muse Design Award, the French DNA Award, and the European Good Design Award. Among them, the scientific research achievements of diatom Jingxiang fiber won the German Red Dot Design Award, which established the professional status of Mercury Home Textiles in the industry.
In order to promote the development of China's home textile industry and help domestic brands rise strongly. Mercury Home Textiles actively responded to the strategy of strengthening the country with domestic products, practiced the mission of building a strong brand, and was successfully selected into the "People's Domestic Products Project" brand launched by the People's Daily Digital Communication, and launched related co-branded products to further consolidate the brand power and product power and enhance the brand value.
The selection of the "2024 China Textile and Apparel Brand Competitiveness Advantage Enterprise" fully affirms the achievements of Mercury Home Textile Product Innovation and Brand Development. In the future, Mercury Home Textiles will continue to focus on innovation, focus on quality improvement, strengthen the innovation and application of new technologies, new materials and new processes, continuously enhance brand competitiveness and market influence, provide consumers with higher quality products, and contribute to accelerating the construction of a modern textile industrial system.