Ten years ago, Liu Gang, the founder of Gaishi Tea, was curious about why people drink overnight tea, for example, when buying bottled tea, they would think about whether it was overnight tea? At that time, as an advertising supplier of Coca-Cola, he couldn't figure out this question, and finally simply closed the advertising company and went to sell tea.
The cover is tea
Of course, this is not a whim, and Liu Gang also values this market. After investigation, he found that there are bottled tea brands in Japan and the United States, and there are similar products in the Chinese market, but there are basically additives, which is very different from the normal tea drinking habits of Chinese.
So he secretly set a goal in 2014 - to let Chinese drink freshly brewed bottled tea.
In Liu Gang's view, if the blending of tea essence brings the era of tea drink 1.0, and the tea brewing brings about the era of 2.0, then the tea extract represented by the cover is the tea brew that leads the era of tea drink 3.0. The tea powder is stored in the bottle cap, and consumers can get a "freshly brewed kung fu tea" with just a "finger Zen", which meets the demand for health and freshness.
Gai is the founder of tea, Liu Gang
Therefore, in the ancient track of tea drinking, Gai is tea only grasped the habitual tea drinking habits of Chinese, and pried open an innovative opening and created a new subdivided category.
Liu Gang also has a wider layout, he hopes to promote Chinese tea to the world, has obtained trademarks in 11 countries, the future to China's six famous tea and cover is tea combination, through the "$1 global sale" model to the world.
This path is not a utopian dream, in the observation of the new consumption of the wave, Liu Gang is actually a person with a strong sense of purpose, his office is a circular runway, reminding himself to either enter the runway, or be an off-site spectator, believing in "doing a great thing in a lifetime".
In the tea industry, he has long thought of the mission, "If I can make a brand bigger and global in my life, then only tea drinks can be feasible in the beverage track." He even had an epitaph in mind – an innovator in the tea world.
Source/Inspur New Consumption