Zhu Huarong, chairman of Chang'an, criticized the marketing industry, and the bottom is a battle for interests

Zhu Huarong, chairman of Chang'an, said that he was not optimistic about the smart selection model, which was basically equivalent to making the competition for interests with Yu Chengdong public.

First of all, don't take Zhu Huarong's praise of Ford Mazda as a matter of course, saying this at the supplier conference of Changan Group is just a simple encouragement to its own Changan Ford, Changan Lincoln, Changan Mazda several second- and third-tier joint venture partners, not counting on its success or even surpassing Huawei in the ecological niche.

Zhu Huarong and Yu Chengdong compete for interests, with Huawei and Chang'an.

The first layer is whether Huawei's future is Zhixuan or HI.

From the perspective of Huawei's own interests, the deeply involved Zhixuan can of course better play the role of Huawei's intelligent vehicle and intelligent driving in the penetration and integration of the automotive industry, and create products that compete with traditional car companies in terms of intelligence to seize the market.

In addition, the smart selection mode can also be connected to the product definition and import more Huawei-based motors and other underlying parts to grab the cake from car manufacturers and suppliers.

However, from the perspective of car companies, SAIC's soul theory has been ridiculed by the masses to reflect the problem: car companies want to maintain their control in dimensions such as product definition, plus profit points in the supply chain, so as to avoid the money they make from being divided by Huawei.

Therefore, Huawei only acts as a supplier, and it is easier to get more project opportunities from car companies if the HI model of shallow involvement in products is relatively simple.

Refer to Huawei's current partners:

Dongfeng is the most well-off in the era of fuel vehicles, and it allows Huawei Zhixuan to have a strong monopoly on Cialis.

Chery, which is relatively strong in the era of fuel vehicles, stepped on two boats, stumbled with Huawei's Zhijie S7, and he also pushed the Star Era ES on the same platform in addition.

Chang'an, which is a strong gear in the era of fuel vehicles, competes for the favor of Cialis with the car BU joint venture on the surface, and the terminal sales under the desktop often fight a "Chinese" scolding war with the questioning industry.

This time, he directly threw out "angrily said three far ahead" and "had to say tens of millions" at the group's supplier conference, and reported Yu Chengdong's ID card.

Obviously, although it has strengthened cooperation with Huawei, Changan wants to insist on standing in line and opposing Zhixuan's statement. This matter will dissuade more car companies that are interested in cooperating with Huawei to choose Zhixuan.

The second layer is whether Chang'an will degenerate into Cialis.

In the supply chain, Party A is the largest, and AVATAR's product definition is to choose A supplier, which is to make money with A, which is about the same as Chang'an is A's father.

The product definition of Wenjie is Huawei's supplier, because Huawei has earned the money of the former Chang'an supplier B, which is about the same as Huawei is Party A's father and sent a descendant to replace B.

Therefore, the previous SAIC Motor's soul theory did not essentially refer to the soul of the product at all, but the profit is the job.

If Chang'an suddenly switches from the HI model to the intelligent selection model, it is about the same as selling the profits of his own company, turning his head and kneeling down to hand over to Huawei, and the person who makes this kind of decision will naturally become the sinner of Chang'an Group, and at most gain a small follower power on Yu Chengdong's side.

If it attracts resistance from Chang'an, Chang'an's Huawei cooperation project will be yellow, Chang'an will return to work on its own or find other partners, and the small followers who defect to Huawei will only lose their position even more, and the risks and benefits will be obviously unequal.

Therefore, Zhu Huarong's scolding of Yu Chengdong this time is to protect his interests and avoid Huawei's infiltration, and he is not thinking about consumers at all.

Looking back at the judgment that Chang'an's joint venture Huawei car BU I mentioned last time, it may be said that Chang'an's ambition/greed is greater than I thought.