In the Mao Belly Hot Pot Jianghu, in addition to the well-known Banu, there is also a well-known brand, that is, Hu Mao Belly, which has been on fire in Changsha for 12 years.
There are more than 500 employees, 16 stores across Shenzhen, Hunan, with an annual turnover of nearly 100 million.
When many Chongqing hot pots gradually mutate after they come out of Chongqing, the Sichuan flavor of Hu Mao Belly Hot Pot is retained very authentically, and the six classic dishes mentioned in this article are largely the secret weapons of Hu Mao Belly to make it bigger and stronger.
Chongqing Wa found that the Changsha mao belly market was blank and ecstatic
"In Changsha, where hunan vegetables are more than 50 per capita, bearded belly is about 100 per capita, and many people feel that it is not cheap." But I really want to invite people to eat a good hot pot, and I definitely want to go to Mao Mao. Many local friends said so.
Founder Hu Jianhou is an authentic Chongqing native, why can he achieve something in Changsha? All this aroused the curiosity of the diners.
At noon on April 15, Diningmi Jun came to the new flagship store of Hu Mao Wanjiali, and the door had entered a long queue.
▲Bearded belly Wanjiali flagship new store
The decoration of the store is antique, the right hand side is the Ming file operation room, the chef is cutting the hair belly, slices of hair belly, some in the soup, playing the bottom of the pot, the whole feeling is clean and refreshing.
What impressed me more was that from the name to the poster on the wall of the store, to the waiter's order, the black hair belly was recommended all the time.
In the process of talking with founder Hu Jianhou, Yumijun gradually restored this inspirational entrepreneurial story.
At the age of 16, Hu Jianhou studied with the master of Mao Belly in Chongqing, and only then did he have a full meal at the Shapingba Xiaolongba Wholesale Market.
When he was 30 years old, he came to Changsha and found that the Changsha people who loved to eat did not know what the buffalo black hair belly was. He was ecstatic and hurried to set up a stall at the Changsha West Street Aquatic Products Market to sell mao belly, but unfortunately, the Sichuan-Chongqing hot pot at that time even had goose intestines and yellow throats, let alone buffalo black hair belly.
In order to open up sales channels, Hu Jianhou thought big about his braincase. He pointed to the short hair on his head and said, "My hair fell off at that time, and when I was young, my hair was still very dense." ”
Later, the situation was finally opened, and the hot pot restaurants along Shuguang Road all took goods from him, and the chef of the People's Commune came to ask for advice on mao belly making. Insiders call it, "bearded belly".
In order to better promote the buffalo black belly, Hu Jianhou spent 3800 yuan to turn to a steamed restaurant and opened a "hu mao belly hot pot", which was 2008.
But less than half a month after opening, he almost quarreled with customers. The reason is that the customer poured all the hairy belly into the pot at once, and Hu Jianhou could not see it. Later, under the persuasion of the familiar customer, the customer tasted Hu Jianhou's hot hair belly, and was immediately impressed by the crisp taste, and also extended his big finger and said, "Brother, the next time you invite someone to eat the hair belly, you will definitely come to your store." ”
That's it, with a piece of true feelings, the popularity of the bearded belly hot pot is getting higher and higher.
The days of entrepreneurship are full of bittersweet and bittersweet, but no one has casual success, as long as there is a determination to do it, all difficulties are paper tigers.
Nowadays, Hu Jianhou has reached the age of knowing the destiny of heaven, as the brand grows stronger and stronger, he gradually realizes that he did not need to return to the old oil of the pot, using new technologies to make hair belly, although the cost pressure is large, the money earned is not as much as others, but the pursuit of product supremacy, with the understanding and recognition of diners, has become a "talisman", casting a "conscience beard belly" reputation.
Hu Jianhou said that a few years ago, there was a table that ate 37 parts of hairy belly, and no one has surpassed it so far.
The amazing "Humen Three Gems" and "Goddess Three Treasures"
This time visiting the store, Yumi Jun also dug out the secret of making the beard belly bigger and stronger from one store to more than a dozen stores, largely thanks to the "Three Gems of Humen and the Three Treasures of the Goddess".
one of the three best >>: black hair belly
Hu Mao Belly to Yun Guichuan free-range buffalo black hair belly as the standard, but also established in Liuzhou, Guangxi Province, Hu Mao Belly Buffalo Liujiang Stocking Base, a few years later, there are as many as tens of thousands of free-range buffalo, eat at ease.
▲Buffalo belly grazing at Liuzhou base in Guangxi
In 2019, it also cooperated with Hunan Agricultural University to develop the third generation of tea fragrant hair hair making technology, created China's first tea fragrant hair belly, and applied for a national patent.
>> the second of the three: goose intestines
Goose intestines pay the most attention to freshness, where there are so many fresh sources in the market. In order to find fresh sources, Hu Jianhou often has a big brain shell, and finally, there is really no trick, only to arrange for the nephew of the hometown to raise geese by himself, and the ancient law is raw to ensure freshness to the greatest extent.
▲ It all depends on goose intestines to raise the income of nephews to raise geese.
>> The third of the three: yellow throat
Different from the yellow throat of the pig and the yellow throat of the cow, the beard belly is made of the best buffalo yellow throat, which is thicker, tighter and more crisp, but it is a test of the chef's kung fu.
>> One of the Three Jewels: Pea Tip
Winter in sichuan is a carnival of pea tips, but this kind of ingredient is rare in Hunan. Hu Jianhou specializes in contracted land cultivation in the suburbs, harvested every October to February of the following year, only sold once a year, the freshest pea tips, from picking to the table in less than 12 hours.
▲The kind of freshness and tenderness that allows you to eat the vitality of nature in one bite.
Geng Zhi's Hu Jianhou sometimes likes to speak a few words in Chongqing dialect, "You don't know, don't look at the delicious tip of the bowl of beans now, when I hit my head and broke the blood flow for two or three years." ”
The first year of mowing the grass was well planted; the second year was too careless, with a full beard and pole, and no leaves. Ask an expert, only to know that the seed selection is not right. But you can only plant one season a year, and you can only wait for the next year.
In the third year, I found a good seed, and I didn't know what fertilizer to use. I went to consult some experts, and finally went directly to the countryside to pull chicken manure and duck manure and sprinkle it in the ground, and only then did I overcome this fertilizer problem.
>> The second of the Three Treasures: Black Tofu in the Great Northern Wilderness
Netizens said that it looks rough and rough, but it is a bean soup that tastes beautiful, tender and unbearable, and it is very comfortable.
Hu Jianhou specially invited the old stone ground tofu master from Sichuan, and selected the black beans and soybeans of the Great Northern Wilderness in a ratio of 4:6 and grinded them by ancient methods.
>> The third of the Three Treasures: Hermès Milk Tea Ice Powder
An enamel jar, a warm water bottle, retro national style matching. Just look at the appearance and quantity, and conquer the little sister who loves milk tea.
10 years of entrepreneurial feelings, touching the conscience to do things, with awe
1, catering entrepreneurship to do products, professional people to do professional things, do not let other people's amateur challenges to your ability to eat.
"Take the prepared hair belly to distinguish between bulls and cows, and my correct rate is among the best in the country." Therefore, to open a restaurant with sole proprietorship, you must understand a few tens of percent. Otherwise, without diamonds, you don't have to easily take this porcelain job of catering.
2, catering entrepreneurship should not be familiar with it.
Going it alone to do something that you are not familiar with, although it may be successful, but the success rate is not high, the risk is too great, and it is not recommended.
If you have no experience in the industry, if you want to succeed, you should pay special attention: let people who understand it check for you.
a, find a partnership of restaurant people with the same values.
b, if the funds are appropriate, it is best to join a suitable brand first, and learn while doing.
3, catering entrepreneurship must be from the heart of love, the development of enterprises to have real motivation!
Your entrepreneurial enthusiasm must first move yourself before you can move customers. Just like the first year or two of the bearded belly Yangfan main store, many people did not have the habit of eating hairy belly, let alone knowing how to eat hairy belly to be more delicious.
Do you know what I did?
When ordering, first recommend the hairy belly to the guests, pass the hairy belly to the table; take a stool and sit next to it, and a chopstick and a chopstick clip to burn it for the guests to eat. The friendship of many old customers is originally clipped out of chopsticks and chopsticks.
4. Reverence and conscience are the only magic weapons for the success of Hu Mao's belly.
Only by touching one's conscience and doing things in awe can one do something. Reverence for products is the constant production of exceptional dishes. Only by fearing customers can we always be grateful.
A person can do nothing, but must have a conscience. With conscience, we can make a conscience product.
The paper can never wrap the fire, the fake can not be true, there will always be a day of exposure. Humen Three Gems, Goddess Three Treasures, if adulterated, as long as it is an old guest to eat, it will immediately wear a gang.
▲Scene in the May Day store
brief summary
Hu Jianhou, 53, said that 2008 to 2018 was the first decade of "hu mao belly", starting from the tea fragrant mao belly in 2019 and the second 10 years of "hu mao belly" in 2028.
He never wanted to retire, and will continue to take his beloved "beard belly" all the way to the runway of mao belly hot pot.
I don't know what the future "Hu Mao Belly" will develop, whether it can be killed back to Chongqing Chengdu and return to its hometown.
Can you meet with the overlord Banu Mao Belly Hot Pot, meet in the ring in Great Sichuan, and interpret the sword of the "Mao Belly River and Lake".
We'll see.