On September 24th, focusing on the quality of the buffalo belly hot pot brand - Guchuan Hot Pot Chengdu Chunxi Store, announced that it will take high-quality buffalo tripe as the core product and renew the new experience of the "taste buds + hot pot social" scene for consumers.
Deep ploughing market segment of the new track: 300 kg buffalo only produces 3 plates of buffalo belly
Guchuan hot pot is committed to sharing high-quality buffalo belly for consumers, with high-quality supply + production chain, deep ploughing the new track of the hot pot category segment: buffalo belly with fat meat and crisp taste has always been the "C position" in the mao belly category, so that the product returns to the essence of beauty, becoming the original intention of the selection of ingredients in the guchuan hot pot. Therefore, the Guchuan hot pot team lasted 2 years and traveled tens of thousands of kilometers to Henan, northern Jiangsu, Sichuan and other major domestic buffalo production areas, and finally selected the Yunnan Dehong buffalo, which is free-range with natural forage and grass, as the core product supply source - Dehong buffalo belly is dark in color, the particles are complete, the thorn roots are upright, the thickness is as thick as the coin, and it is a good ingredient.
Guchuan hot pot introduced: "After strict screening, a 300-kilogram adult buffalo can only produce 3 plates of buffalo belly that meets the standards of Guchuan. "In terms of taste production, the Guchuan ingredient team adopts the international leading RIFD food safety traceability system, from the growth, feeding, epidemic prevention and slaughtering stage of buffalo to monitor the whole process, using papain activity tendering technology and chilled hair belly health hair technology, the complex collagen and elastin in the hair belly are properly decomposed, so that some amino acids are decomposed into sponges, thereby improving the brittleness and flexibility of the hair belly."
In terms of food safety, the Guchuan buffalo belly production line adopts the HACCP key control point system, which strictly controls the 12 processes of the cleaning, hair production, testing, packaging, transportation, and production of buffalo belly, so as to achieve delicious safety and health from pasture to table.
Refreshed taste buds + hot pot social scene: to create a moderate service + aesthetic space for diversity
Based on the brand concept of "because of the hairy belly, fall in love with the hometown", the hot pot actively excavates the psychological habits of consumers, advocates the provision of moderate services - respects the different needs of multiple individuals, takes the initiative to reserve communication space, and lets consumers fall in love with the comfortable atmosphere of the hometown.
It is worth noting that the Guchuan hot pot Chengdu Chunxi store located in the central business district, more "big-handed" to create the venue into a comprehensive space for artistic aesthetics + hot pot socialization, attracting a large number of consumers to favor punching, the atmosphere is full of immersion: combined with minimalist architecture, installation art, forest vegetation, fragrance and other elements, Guchuan hot pot mainly features hidden functional design, renewing the "taste buds + hot pot social" scene, allowing consumers to immerse themselves in the beauty of products and enjoy the fun of eating.
Loyal to the ingredients and returning to the essence, the Sichuan buffalo hair belly hot pot has accelerated the expansion of the new consumption scene of "taste buds + hot pot socialization" with the attitude of "hot pot category market segmentation". It is understood that after the official entry of Guchuan hot pot in Chengdu, it will quickly land in major cities across the country and set off a wave of "buffalo hair belly hot pot explosion" position! For more recent developments on Guchuan hot pot, please pay attention to the official channels.