Speaking of hot pot, it is inseparable from the hairy belly.
Mao belly hot pot, as early as the end of the Qing Dynasty and the beginning of the People's Republic, by the middle of the Qing Dynasty, has been popular in the city. The famous Sichuan writer Li Jieren made a study of this, and in 1947 he published an article in the "Terroir Magazine" published in Chengdu, pointing out that "the hairy hot pot for eating buffalo originated in Jiangbei on the other side of Chongqing, and it was not until the twenty-third year of the Republic of China that a small hotel in Chongqing elevated it.....
Unlike chrysanthemum hot pot, assorted hot pot, etc., mao belly hot pot is suitable for all seasons, winter and summer. In winter, while cooking, I ate a sweaty head, relishing the taste, and it was also comfortable to sweat and sweat on the three days, which was another flavor compared to other hot pots.
Mao belly hot pot is not only loved in China, but also highly respected abroad. Chongqing hot pot special chef Xu Yuanming once went to Japan to perform, Japanese friends are very respected, praise, think that Mao belly hot pot is "Chinese cuisine first", which shows the attractive charm of Mao belly hot pot.
The Chinese people's love for hair belly has continued to this day. According to the 2019 dianping data, Mao belly ranked first among consumers' Sichuan-Chongqing hot pot recommended dishes; in 2020, relevant statistics also showed that although consumers in different cities have different "hot pot must-order menus", Mao belly is still the top hot pot signature dish.
A hot pot without hairy belly is just like a Sichuan-Chongqing hot pot without hemp and spicy, and a northern hot pot without sesame sauce. Not to mention Banu, Haidilao, Xiaolongkan, Minato and Yapu, which one has less hair on the menu? Among the 4 kinds of expensive dishes that Haidilao recognizes as not to be disadvantaged, Mao Belly is on the list, which shows everyone's love for Mao Belly.
<h1 class="pgc-h-arrow-right" data-track="7" > the national hairy belly "hot"</h1>
As early as the time when the hot pot market was in the Red Sea, some catering people believed that the hot pot market has entered the era of segmentation, and only precision management can create differentiation and attract consumers. And the trend of the hot pot market in these years is indeed the same, Chaoshan beef hot pot, coconut chicken, pork belly chicken hot pot, etc. have all gone to the segmented market.
Banu also accurately strengthened the market segment. Mao Belly HotPot has existed for a long time, but Banu took the lead in seizing the opportunity, while focusing on providing the best Mao Belly, making the best Mao Belly Hot Pot, and eventually developed into a leader in this category.
However, the reason for this is much more than "seizing the opportunity". Mao belly is a special product of Banu, in order to do a good job in this super single product, Banu independently developed the "Mao Belly Production Standard Detector", the standardization of Mao Belly dishes to the extreme, the production of real-time monitoring, defect alarm.
Not only the hairy belly, Banu's dishes are exquisite. Banu has been working products, expanding the boundaries of products, and constantly creating superior products has become Banu's business way. This also corresponds to Banu's advocacy of "productism". In the view of Du Zhongbing, the founder of Banu Mao Mao Hot Pot, the key to productism lies in "isms", and the most important point of the doctrine is the brand strategy on top of function, taste, quality, nutrition, etc.
It is based on "productism" that Banu has brought the mao belly to the whole country, and many hot pot restaurants in the streets and alleys around the country have mao belly as their signboard.
At present, there are more than 120,000 hot pot enterprises in the country. Mao belly hot pot is also more and more popular with everyone, with an average of 1 Mao belly hot pot enterprise established every 1.5 days.
<h1 class="pgc-h-arrow-right" data-track="14" > hairy hot pot is promising</h1>
Mao belly has always been the top brand of hot pot dishes. Cai Lan, a gourmet whose ancestral home is from Chaozhou, Guangdong Province, loves the mao belly in the hot pot, and he once said that "if you can't eat the mao belly, it's like not eating the hot pot".
In the "2017 Hot pot big data report" there was a vote on the hot pot top dish, Mao Belly won the most popular dish in the hot pot industry with a high proportion of 37%, basically every table of Sichuan-Chongqing hot pot will bring a plate of Mao Belly.
In Chongqing alone, the annual sales of Mao Belly is nearly 36 billion yuan a year. On average, one pound per 30 yuan is 1.2 billion pounds. If the annual sales volume of mao belly in Chongqing is spread out flat, it is about 48 million square meters, which is enough to cover the entire Macao with 1.5 layers of "summer cool quilt".
And Banu is the "dark horse" in the mao belly hot pot. At the "Foresee 2021" year-end show, Wu Xiaobo compared Banu to a hot pot brand that tore open the gap in the Red Sea market with a hairy belly. Banu now has more than 100 million yuan in annual sales of hairy belly, and even Haidilao is eager to imitate it.
The contribution and importance of mao belly to the hot pot industry can be seen. Under the segmentation of the hot pot market, the performance of beef balls, coconut chicken, etc. is completely non-threatening to the hair belly.
At the same time, the mao belly hot pot did not disappoint the market. Taking Banu Mao Mao HotPot as an example, during the May Day holiday this year, the turnover of Banu's stores in Beijing and Shanghai increased by 408.5% year-on-year, of which Beijing was as high as 557.8%; and it also performed well in terms of turnover rate, with the Beijing market increasing by 196.3% and Shanghai increasing by 119.2%.
The data shows that the total revenue of the hot pot market exceeds 100 billion yuan per year, and it is expected to grow by about 10% per year in the future, and the mao belly hot pot that has been at the top of the list of point rates is promising. After all, the people take food as the sky, and in the face of such a delicious hairy belly, they really can only say "only food can not be disappointed".