As a hot track in the catering industry, the hot pot market has been bustling in recent months. Recently, Banu Mao Mao Hot Pot entered Shenzhen, detonating a new hot spot in hot pot catering, Banu Mao Mao Hot Pot as a well-known Sichuan-Chongqing hot pot direct brand, founded in 2001, this year is the 20th anniversary.
Banu Mao Belly Hot Pot, which is famous for its "Mao Belly", entered the Shenzhen market
Although Banu Mao Mao HotPot has been established for 20 years, Banu has been unknown before, and it was only late that it became familiar and became increasingly popular; in 2012, Banu readjusted its strategy and played the slogan of "service is not the characteristics of Banu, mao belly and mushroom soup are", which officially entered the public eye.
The productism advocated by Banu Mao Mao HotPot is not limited to dishes or ingredients, but also covers all aspects of eating, service, environment and so on, so this year Banu readjusted its brand strategy, proposing that "the service is not excessive, everything is exquisite". Conspicuous advertising slogans appeared in front of the public's eyes, and banu mao belly hot pot became popular!
It is reported that Banu Mao Mao Hot Pot has more than 80 stores across the country, and settled in the central area of Futian in Shenzhen in mid-July. This entry into Shenzhen is undoubtedly a benefit for people in Shenzhen. This is a new challenge for Banu Mao Mao Hot Pot, but also a new opportunity!
In addition to the popularity of Banu hot pot, there is another hot pot restaurant that is equally hot, that is, the skyfall AI hot pot! After the Banu Mao Mao Hot Pot entered the Futian Center in Shenzhen, the Tianfeng AI Hot Pot was also settled in Shenzhen, and it was less than three kilometers away from the Banu Mao Mao Hot Pot Restaurant.
Tianfall AI hot pot Shenzhen store focuses on creating a "smart restaurant"
According to many netizens, the Heavenly Fall Ai hot pot is imitating the Banu Mao Belly Hot Pot in many places, is this really the case? What is the so-called "heavenly ai hot pot"?
According to industry insiders, Tianfall Ai hot pot is the 2.0 version of the smart hot pot created by Country Garden's Qianxi Robot Group after more than two years, and in the past two years, with the continuous evolution of the epidemic, it has intensified the difficulties of the real estate industry, which has made the real estate industry encounter unprecedented challenges! To face such a severe challenge, many housing companies are committed to driving development from other industries. In the case of this Qianxi Robot Group's "Heavenly Descent Ai Hot Pot", which was established in May 2019 and has successfully opened and operated nearly 100 robot restaurants with independent intellectual property rights in the Greater Bay Area for more than two years, covering the three main businesses of hot pot, Chinese food and fast food. This cross-border transfer to the hot pot industry can be seen to have accumulated experience in many catering industries!
It is worth mentioning that although the Tianfall AI hot pot is the main "technology experience", but in terms of dishes, it is directly "benchmarking" Banu to learn from, the catering industry is a highly competitive and imitative field, there is the first "cake cutting" brand, there will be a variety of followers, according to industry professionals revealed: "The imitation in the industry can reduce the trial and error cost of catering brands, so as to quickly adjust the market strategy and optimize its own production", as far as the Tianfall AI hot pot is concerned, the focus is on the visual experience of dining and " The selling point of "robot hot pot" can attract consumers' attention in the market in a short period of time, and then bring every customer who comes to dine by inducing consumers to the store experience to bring the enjoyment of two-way integration of scientific and technological visual sense and gourmet taste, which is an unprecedented experience in the hot pot industry!
From traditional cuisine to a sense of technological experience, the competition in the hot pot track has intensified
As people's disposable income rises, so does the demand for diet. In the new generation, hot pot is undoubtedly their favorite, hot pot itself is not only a delicacy, but also a way of life. Compared with other catering industries, hot pot catering is easier to achieve scale and standardization. Therefore, the hot pot catering track will also develop more and more hot! Similarly,
The growth of a hot pot restaurant is to learn from each other in the peers, learn from each other's strengths, and constantly let consumers feel that only by innovating and upgrading the experience can they be recognized by more consumers and liked by more people who love hot pot!