In recent years, the hot pot market has developed rapidly, and there are dozens of hot pot categories alone, including shabu-shabu hot pot products characterized by various ingredients. With the rise of the "Banu Mao Belly Hot Pot", major catering brands have also begun to pay attention to its unknown "dark horse". What advantages does Mao belly hot pot occupy the market, and how can merchants make good use of this "sword"?
The origin of the hairy hot pot
In Sichuan, Mao Belly is very popular with locals, as the hometown of hot pot, Mao Belly has never left the red bottom of the pot. It is rumored that the Mao Belly Hot Pot first originated in Chongqing, but there are two different theories about the time and way of the appearance of the Mao Belly Hot Pot.
One is to say that the mao belly hot pot originated in the late Qing Dynasty and the beginning of the People's Republic, when people were very disgusted with the internal organs of the cow, and some coolies or low-level people who could not afford to eat beef would cut the mao belly into thin slices, put it in the pot and cook it, and then dip it in the sauce and eat it.
The other is to say that the Mao belly hot pot originated around the fifteenth year of the Republic of China, and a pair of brothers specially bought the offal of the mao belly and cattle from the cattle dealers, and then took it back and processed it into a mao belly hot pot, plus a dipping sauce for people to eat.
Advantages of mao belly hot pot
In Chongqing, the soup pots in tens of thousands of hot pot restaurants boil all the time. Shabu-shabu is a big pleasure in this steaming hot pot.
According to relevant data, if the annual sales volume of Mao Belly in Chongqing is spread out flat, there are about 48 million square meters, which can cover 6857 football fields, and the power of this foodie is enough to explain the status of Mao Belly in the hearts of consumers.
In addition, there is another significant feature of mao belly hot pot, that is, it has formed a deep bond with hot pot culture. For many people who like to eat hot pot, "can't eat mao belly, just like not eating hot pot", eating hot pot must eat mao belly, has become the consensus of all foodies!
Give mao belly hot pot a different product value
As such a hot mao belly hot pot, how should merchants make good use of this "sword"? What can I do to be different from other hot pot restaurants and be competitive in the market? In fact, the simplest and most practical way is to give the mao belly hot pot a different product value.
Every mao belly hot pot restaurant is born, and its corporate culture exists. Because there is no corporate culture of the mao belly hot pot restaurant, like an empty shell, can not support for long. Therefore, when entrepreneurs operate a mao belly hot pot restaurant, they must fully emphasize their own cultural connotations, so that the products of the store can have their own soul, so as to attract more people to enter the store.
So how to highlight the brand culture of the product? It is recommended to integrate some elements into the important items such as plates, dishes and tissue boxes, although these things look very ordinary and do not have any characteristics, but this practice will make customers subconsciously deepen their impression of the mao belly hot pot restaurant.
As an enduring product in the hot pot market, the restaurant owner must have his own innovation in the creation and marketing ideas of the product! With the entry of some large brands, it is believed that the alternative marketing model of "hairy belly + hot pot" will be gradually developed in the future. Compared with the traditional hot pot, the mao belly hot pot is more attractive, and the broad market prospect also provides a stage for the development of many merchants!