Overview of China's Beauty Market | The proportion of online channels is increasing year by year, and brand owners are accelerating their marketing transformation
• In recent years, the proportion of online channels in the domestic beauty care market has increased year by year, thanks to the rapid development of new media and Internet e-commerce in China, as well as the changes in consumer catalyst and social mode.
• Under the influence of the pandemic, beauty care brands have further expanded their online channels to accelerate the pace of digital transformation of brand marketing, and at the same time, consumer decision-making comes from multiple sources, thus showing the diversification of consumption platforms.
Overview of China's beauty market| There's no shortage of game-changers and new forces in the beauty industry
• Continuing to make efforts in local brands, some excellent local beauty brands have begun to rely on brand power from the effect style they were good at in the past, which has had a certain impact on international brands.
Beauty Consumer Insights | Friends and trusted KOLs Amway became the key factor in planting grass
• Under the new trend of "planting grass for all", people are more inclined to grow grass through a circle of acquaintances and trusted KOLs.
• Beauty products: Sixty percent of users surveyed said they would be planted by their friends, while another four in ten were heavily influenced by influencers.
Full report: 71 pages
The report reads in part:
