The rapid rise of Chinese domestic cosmetics in the domestic market in recent years has benefited from consumers' renewed recognition and support for local brands, as well as the continuous efforts of domestic brands in terms of product quality, innovative design and marketing. In the makeup industry, Xiaohongshu plays an important role as an opinion leader (KOL), influencing consumers' purchasing decisions.
Three tips for improving the efficiency of makeup trend categories
Scene planting: Dig out popular scenes and match makeup and makeup notes
Search for preemption: Search for blue ocean nuggets and conquer the category track
Closed-loop conversion: product notes + live broadcast, open up the "planting-conversion" link
