During the period when the "79 yuan eyebrow pencil" incident exploded on the Internet, in the face of the anchor's question: whether there has been hard work in recent years, whether the salary has risen, people have responded, they have been working hard, and the salary has not increased.
Earning money is like mountaineering, spending money is like running water, the moonlight clan has become the norm for people, and only by cutting down on food and clothing can they maintain their daily life, this society is too rolly.
The difficulty of contemporary people lies in the fact that they can't win by rolling and rolling, and they can't lie flat when they lie down.
In the past few years, some people in the face of the cold winter, have chosen to use their minds to resist low temperature, this is because cold medicine is cheaper than down jackets, since the spread of the new crown pneumonia, colds have also been infiltrated into the names of many viruses, go to the hospital, a down jacket is gone, do not go to the hospital, the medicine in the small clinic is too fierce, which makes people embarrassed.
This year's winter is particularly cold, this year's down jackets are extremely expensive, there is no brand of down jackets in the mall for one or two thousand yuan is the norm, and some big brands of down jackets are tens of thousands.
Do you have to wear this down jacket?
I thought that this year was a warm winter, and I could save money on a down jacket, but I didn't feel where the warm winter expected by experts was, but it made it extremely cold.
A netizen shared: I fell in love with a down jacket, but it has been sold for a high price of 8,000 yuan, which is my salary for more than two months, and other netizens have commented that you might as well resign and rest at home for three months, and then go to work when the weather is warm.
Thousands of down jackets are still cold in the harsh winter, it is better to buy a "military coat" of the same style as Andy Lau, which is economical and durable.
Big-name down jackets are no longer consumed by ordinary people, and some are still OEM, and you can't buy real products at a big price, you might as well take a look at domestic down jackets, which are economical and cost-effective, let's take a look at what domestic down jackets are today.
"The content of this article is based on official and reliable sources, and is summarized at the end of this article"
Bosideng
When Yi Yang Qianxi attended an event at Bosideng recently, her charm was infinitely charming, she was originally a little boy, but she slowly grew into an adult, and her eyebrows showed maturity.
Bosideng has been established for 47 years, committed to being the Chinese's own down brand, has been pursuing high-quality product concept, each finished down jacket has to go through hundreds of processes.
Not only is it popular in China, but also nearly 200 million people in 72 countries around the world are wearing Bosideng's down jackets, which shows that Bosideng has a relatively large share of the down jacket market.
In recent years, there have been many up-and-comers in the down jacket industry, and they have won the love of consumers with their novel styles and outstanding product operations, which is a market impact for Bosideng.
In 2007, after Bosideng was listed in Hong Kong, while pursuing quality, it was also committed to researching product styles, which changed the shortcomings of bloated down jackets in the past.
In recent years, we have begun to launch designer co-branded models, pie overcome and other styles, which have changed the shortcomings of bloated down jackets in the past, and are now both good-looking and warm, and are deeply loved by consumers.
The price of Bosideng down varies, ranging from hundreds of basic models to high-end models of tens of thousands of yuan, and people can choose according to their needs.
Duck duck
As one of China's top ten down brands, Yaya has always been relatively low-key, has been engaged in research and development, put marketing aside, and when people think of it, they will come to buy, which is really a Buddhist enterprise.
A larger part of the reason why Buddhism is because of its strong strength is that it simply disdains to compete with small shrimp for the market.
The predecessor of the duck duck brand was Jiangxi Gongqing Down Factory, which was established as early as 1972, when there was: no duck can go out from Jiangxi.
Under the condition of stabilizing expenses, conscientious enterprises have made profits to consumers as much as possible, and have created an industry record of 100,000 pieces of daily sales in the country.
Brother Duck Duck speaks with strength and does not play bells and whistles, which has to be admired.
After 1984, a number of leaders went to Yaya Company for inspection, including Hu Jintao, Wen Jiabao, Li Keqiang, etc., and conscientious enterprises that dared to accept inspections.
The price positioning of the duck duck brand is not high, the highest is only a few thousand yuan, and the quality of the duck is mostly duck down as the main material, and it is the largest modern feather and feather processing factory in the mainland.
In recent years, it has also kept up with the pace of the times, constantly innovating and adjusting in style design, and the price is still hundreds to thousands before to maintain the proximity of the people.
Pathfinder
Just listening to the brand name, you can guess that this may be a brand specializing in outdoor products, which has gradually stood out in the market in recent years and become a rising star.
Pathfinder has a history of 24 years, compared with the above two clothing brands, it is still a younger brother, but it has become an industry leader in the outdoor field.
Pathfinder is not only the production of outdoor products, the company is based on the concept of "innovation", and specializes in providing comfortable outdoor adventure equipment for people who dare to forge ahead and dare to fight.
As long as consumers have a demand pathfinder, they will actively research and develop, and the brand has been involved in outdoor, travel, sports and other fields, and will always pay attention to market demand and continue to innovate in the future.
When Pathfinder was founded, it was just in time for the spring breeze of reform to blow all over the land, and it only grasped the torrent of the times, mainly with online sales as the main sales method, and there were Pathfinders in 170 cities across the country.
When the brand has grown, it has begun to realize the brand value, and when it grows, it will provide help, so that the enterprise will go long-term.
In the 2008 Wenchuan earthquake, Pathfinder not only made donations, but also sent personnel to the front line of earthquake relief as soon as possible.
In addition, it has also actively carried out many public welfare activities, such as "protecting Tibetan antelopes" and "I love reading", etc., to make contributions to the society with their meager efforts.
The highest level of enterprise development is national recognition, and Pathfinder has become a special brand for the national Antarctic expedition team with its solid high quality and high quality, which is better than any advertisement.
Although the brand has been innovating, the price is still within the acceptable range of people, and there is no sense of being ridiculously high, and it is a conscientious enterprise that cares about the society.
Alayy
Just looking at the brand name, it is very foreign, guessing that the founder should be a beautiful and fashionable female elite, mainly for women's clothing brands, and women's clothing brands are very marketable.
It can be seen from the clothing on the market that the most important thing in the clothing industry is to earn women's money, and there are endless styles of clothes, and there will always be clothes in the wardrobe to sleep when you buy them, but there will always be a new dress.
In 1997, Ailai Yi was established in Lishui, Zhejiang, when it comes to Zhejiang, I either think of a tannery or I think of ham sausages, and I know a few friends in Zhejiang, as if every household has a factory, big or small.
The most important thing for women's clothing brands is style design, and the company has a strong design team to keep up with fashion trends, meet the needs of consumers, and design satisfactory clothing.
Ailai specializes in women's clothing, this brand positioning, is not only its advantage, but also its disadvantage, this is because there are solid consumer groups at the same time, the market changes rapidly, enterprises must respond to scientific and technological innovation at any time.
It has been 26 years since its establishment, and it is still in the development stage, and in recent years, it has begun to attract investment from the society, and it also wants to expand its own brand and make the company bigger and stronger.
Recently, the dressing style of military coats and small flower jackets has risen on the Internet, some people say that it is the awakening of blood, and some people say that people are now more and more real, and they are not pursuing big names.
The sky-high price of down jackets makes people shy away from light and warm clothing, and when pursuing the brand, you might as well look back, domestic brands have risen, and the quality style is not worse than that of foreign brands!
Resources:
Pengbai News: "National Down Jacket Brand Yaya Fully Embraces Pinduoduo, 48-year-old brand uses new e-commerce to awaken the memory of warm winter"
NetEase News: "Bosideng: The "China Fashion Show" of the World's Famous Brands
People's Daily Online: "How Private Enterprises Adapt to the New Normal of the Economy"