The jacket, which is both warm and fashionable, has gradually become a "net celebrity item" this year.
Not only does the jacket have very good wind and water resistance, but it also has a variety of different colors and design styles, which can well associate this item with a sense of trend.
In this case, all kinds of jackets have gradually evolved from the previous outdoor sports exclusive clothing to synonymous with street fashion.
North Face and Archaeopteryx can be said to be the "originators" of the jacket, and the previous degree of popularity was not the same as it is now, but after the jacket began to become popular, these two brands were pushed to the forefront with the wave.
North VS Archaeopteryx.
However, these two bigwigs in the field of jackets did not take the opportunity to reorganize their brand image, but gradually began to show their copycat feet, and even compared with some outdoor jacket brands in China, their strength cannot be compared.
Although these two big brands are both jacket owners, they have very fatal shortcomings, resulting in their competitiveness in the field of jackets becoming less and less competitive.
1. There are many fakes, which impact the brand image.
Nowadays, everything is on your own, and almost no one visits a specialized outdoor sports brand store other than online shopping, which also makes some fakes even more advantageous.
As long as someone spends a lot of money on these big-name goods, there will definitely be people who are interested in going to the copycat store to buy fakes of the same style and color, and in order to keep this money and not lose it in vain, they have to do everything they can to make others see that it is fake.
They will talk to themselves that they are so frugal and do not follow the crowd, but when people see these fakes on the street, they will invisibly feel that these jacket brands are of low grade, but they are not as good as those low-key and well-done Chinese outdoor brands.
2. Low cost performance.
Nowadays, the jacket has been widely accepted by the fashion circle, and the functionality it carries and the fashion feeling it provides are no longer available, so only ask the price and not the use.
But North and Arc'teryx do not reduce prices, thinking that if you have a sense of fashion, you have to accept high prices, and don't care whether consumers are willing to accept this price, even if many people are chasing these two brands, they must also accept high prices, even if they will launch some styles with a strong sense of design but no functionality, but only look at the price, and will not screen at all.
If this continues, the character of fooling people is destined not to have a place in the jacket market.
Cost-effective domestic jacket.
If someone asks which brand of jacket is good, I will definitely recommend a group of domestic brands, they not only have strong strength, but also treat consumers very sincerely, and do not regret money for consumers at all, but they are not annoying with advertising.
1. Pathfinder.
The name Pathfinder also has the meaning of "pioneer", because it is not only a representative of domestic jackets, but also has a very high status in the international jacket market!
Foreign jackets are very coveted for the Chinese market, but Chinese have never been able to make others, and our own outdoor brands will naturally not make foreign brands better.
As China's No. 1 outdoor brand, Pathfinder's competitiveness in the Chinese market is naturally only thriving, even in the global market!
For consumers who want to buy a good-looking and powerful one that won't regret wasting money, Pathfinder is definitely one of the best choices.
2. Kellerstone.
If we want to have the strongest strength, we have to partner with the strongest team, and Kellerstone is the team that best matches us.
Kaile stone's new products have been tested and developed by 10,000 employees, and the harsh test conditions need to be completed in extreme weather, and various functions need to be tested at a high level to meet the passing standards, so we now see the industry's top level of Kaile stone, and the different functions can be matched together to face different problems without panic, so it has created a strong domestic outdoor brand of Kaile stone.
3. Birch and.
Our growing strength has surprised the world, and Chinese sports brands have risen as a result, and Bo Xihe is one of the brightest stars.
The France brand was originally skeptical of the Chinese market, but later found that the real running craze was in China, and Chinese sportswear brands began to flourish.
Relying on the growing development potential in China, Bo Xihe has risen rapidly in the face of huge domestic demand.
Fashion Dressing Strategy!
Wang Shuo said: "If you want to look good inside, you must first find a good-looking coat."
The combination of jacket and inner layer can achieve better results, so when we buy a jacket, we must first choose one we like!
1. Choice: color + mid-length.
The two most distinctive points of the jacket are color and length, so we should first determine these two points when choosing in order to get twice the result with half the effort.
In terms of color, you can choose not to be noisy, and you want to stand out without getting lost, classic red, yellow, etc. are good choices.
The mid-length style can avoid the short style that is easy to look fat in a special figure, and at the same time has the fashion sense brought by the long style, the combination of the two can naturally wear this core item more outstanding!
2. Matching: slim bottoms + casual accessories.
If you want to highlight your body strengths and at the same time don't want to be pressed by the jacket, then bottoms and accessories are the key to adjusting the proportions of your body.
Slim-fitting pants will continue to make you look thin and tall, while accessories include a versatile and stylish pair of sneakers, plus a hat to relax your hair and make your body proportions look taller.
I think
No matter what the item is, if the first thing you need to do is to clarify your individual needs, and then choose according to your own conditions, the effect will be the best.
So be sure to be clear about your needs when buying options!