The cold winter is coming, and everyone is the season to buy down jackets again. In the past, everyone liked to buy Canada goose, thinking that expensive is a good thing. But now it seems that a little has changed, and more and more people are starting to buy domestic down jackets.
What's going on? Could it be that domestic down jackets can really wrestle with Canada geese?
The rise of domestic down jackets
Speaking of domestic down jackets, we have to mention the brand of Kaile stone. It was established in Nanjing in 2001 and now has 66 stores nationwide.
The most powerful thing is that its down jacket is only one-fifth of the price of Canada Goose, but some styles can actually resist low temperatures of -20 degrees! This has to be impressive.
There is also a brand called Black Ice, which focuses on urban down jackets. The average price of its down jacket is only 400-500 yuan, but it doesn't look low at all, and it looks quite stylish on the street.
This can't help but remind people that it used to cost thousands to buy a Canada goose, and now you can buy a good down jacket for more than 400, which is really a change in the world.
However, the domestic down jacket can have today's results, but it does not depend on luck. In 2018, a private enterprise called "National Down Laboratory Urban Intelligent Technology Co., Ltd." was established.
Although the name sounds official, it is actually a group of tech nerds engaged in down research.
They also worked with the University of Shanghai for Science and Technology to study how to make down jackets warmer and lighter. Isn't this just using the power of science and technology to add buffs to domestic down jackets?
From the verge of bankruptcy to the counterattack
When it comes to the counterattack of domestic down jackets, we have to mention the brand Polestar. It was established in 1987, before Kellerstone. However, it almost collapsed.
In 2013, Polestar got back on its feet when it got an opportunity. It has also collaborated with the international brand MONCLLER, which is literally climbing from hell to heaven!
However, the rise of domestic down jackets has not been smooth sailing. Some people still think that domestic goods are not as good as foreign goods. They think that Canada goose is expensive, after all, people are century-old stores. But is that really the case?
I looked for some media reports and found that the domestic down jacket is actually not bad at all.
A reporter braved the low temperature of minus 30 degrees Celsius and wore a domestic down jacket to the Northeast for testing, and found that there was no problem at all. It makes me wonder, is Canada goose really worth that much money?
The "black technology" of domestic down jackets
In fact, the rise of domestic down jackets is not just cheap.
They have also put a lot of effort into technology. For example, some domestic down uses graphene materials, and I heard that this thing has super thermal conductivity, and it looks like a heater when you put it on.
There are also some brands that are making waterproof down jackets, which are the kind that are not afraid to wear on rainy days. In the past, the down jacket wilted when it encountered water, but now it can be waterproof, what is this not black technology?
However, these high-tech down jackets don't come cheap.
Some are even more expensive than Canada geese. This makes me wonder a little, shouldn't domestic down jackets be cheaper? How can there be anything more expensive than Canada goose?
What is the future of domestic down jackets?
Domestic down jackets are so powerful, do you don't need to buy foreign down jackets in the future? I don't think so.
The brand effect is still very strong. Many people buy Canada goose for that logo. Domestic down jackets are still almost hot in this regard.
Although domestic down jackets are cost-effective, they are still not very competitive in the high-end market. After all, rich people don't care about spending a few thousand dollars more.
However, I think domestic down jackets are still very promising. Last year's sales of domestic down jackets increased by 20 percent, while sales of Canada goose in China fell by 10 percent. Does this mean that domestic down jackets are slowly winning the hearts of consumers?
My opinion
As an ordinary consumer, I think domestic down jackets are really getting better and better. I used to think that domestic products were not good, but now I find that they are actually quite good. And it's cheap and the performance is good, so why not?
I'm still a little worried, though. With the rapid development of domestic down jackets, will some brands cut corners in order to make quick money? I hope that everyone can operate with integrity and not live up to the trust of consumers.
In general, the rise of domestic down jackets is a good thing. It not only provides us with more choices, but also allows us to see the strength of Made in China. However, there is still a long way to go, and domestic down jackets need to continue to work hard if they want to really beat Canada Goose.