After hitting the shirt n times, I found out: it's not that Archaeopteryx can't afford it, but that these 5 brands are more cost-effective

Hi, are you ready to be beautiful together?

As the saying goes: it's not terrible to hit the shirt, who is ugly and who is embarrassed, but the rate of wearing the Archaeopteryx and the north is too much! High! Finish! Let's do it!

The Archaeopteryx, which collides with the leader at every turn, wears it like the north side of the university uniform...... Stop staring at these two brands!

Part (1) Three reasons, I advise you not to just stare at Archaeopteryx and the north

Reason [1] Archaeopteryx city wear is cost-effective

It is said that middle-aged men have three treasures: Moutai, fishing, and Archaeopteryx. It can be seen that the degree of popularity, Arc'teryx was only famous in outdoor circles in the early years, and after being acquired by Anta in 2019, it quickly became the "light of the middle class", and middle-aged men almost had one piece each.

However, in terms of cost-effectiveness in urban wear, it is relatively low. Arc'teryx has always been at the top of the outdoor brand for its "excellent performance" and "exquisite craftsmanship", and despite the high price, fans love to pay for their professional-grade fabrics and craftsmanship.

So to put it bluntly, Archaeopteryx sells performance. But how much can these high waterproof, windproof, dirtproof, and warm functions be used in air-conditioned rooms, offices, and homes? Even on the commute, most of them are in the car and public transportation, and the value that can be highlighted is far less than the thousands of selling prices you pay.

Therefore, if a person who likes outdoor climbing and hiking buys Archaeopteryx, it is great value for money, but as an urban worker, a senior otaku, and a 996 overtime maniac, the cost performance of buying Archaeopteryx is too low, and to be honest, many times it is not comfortable to wear indoors.

Reason [2] There are too many fakes in these two brands

Where there is interest, there are fakes, and since Archaeopteryx and the north are on fire, a large number of cottages and fakes have swarmed, and it has reached the point where you can't guard against it.

In the circle of friends, all kinds of foreign purchasing, big-name tail goods, original order inventory, brand in-house purchases...... Some prices are 20%-30% cheaper than the original price, but you can get the proper "Taizhou Bird" and "Guangzhou Noodles".

And it's called a real one! You need to use an optical microscope to magnify 1000 times to see the fabric weaving method to identify, buying a dress is like engaging in some kind of criminal investigation spy war drama, worrying and tired! ▼▼

还有那些小镇商超，堂而皇之卖的山寨“the north fake”、“the north tace”…… 不注意买了一件穿出去之后的社死现场，就问你尴尬不尴尬！

When you wear a north tace, walk a few steps on the street of Lao Cai and find a grandmother wearing "The North Fake" and an uncle wearing "The North Tace", it is really not a good feeling......

Reason [3] Rotten street

Originally, there were a lot of people who bought these two brands, and with the addition of fakes and copycats, it has reached the point where there is a collision shirt among several people wearing classic models on the street.

The classic color-blocked down jacket in the north has almost become a college uniform, and some netizens posted pictures and complained, taking the subway to hit the same north side of the shirt, and sitting face-to-face with the same clothes, who understands the embarrassment of toe buckle on the ground! ▼▼

Not to mention this solid color for men, women and children, you can't even guess what kind of person you will collide with when you wear it, and you can even collide with homeless people abroad...... ▼▼

In fact, you don't have to stare at this Archaeopteryx and the north, the following 6 old brands are calm and atmospheric, and they don't lose at all, and each of them is a medium-quality brand.

part(二)、"5个"中产品牌,Patagonia最有调性Mont-bell性价比高

Mont-bell（蒙特贝尔）

This brand was founded in 1975 by Japanese mountaineer Isamu Tatsuno, and was founded in the hope of "making outdoor easier with lightweight equipment", and the brand gene is engraved with the philosophy of "function is beauty".

Mont-bell takes the path of minimalist Japanese style, with a low-key design but full of details, focusing on "Asian fit", and the cut fits the Asian body shape without being bloated. Their ace Plasma series, a down jacket weighs only 130 grams, and it can still withstand the cold, which can be called the "featherweight champion".

The most important thing is that the price of this brand is relatively close to the people, you can buy a GORE-TEX jacket for 1,000 yuan, the price of a thousand puffer jackets is only 1/3 of Arc'teryx, Japanese detail control + lightweight black technology, full of cost performance, and has always been called "Japanese Decathlon" by the outdoor circle.

KAILAS

Kaile Stone was founded in 2003 by Zhong Chengzhan, a Chinese extreme player, and the company is an "outdoor maniac" from the founder to the staff, and the annual meeting of skiing and riding 150 kilometers can be called the "spokesperson of China's outdoor culture".

Their home from the 8000-meter peak equipment to the city running shoes, the technology is not inferior to the international brand, the famous "big slope king" running shoes were once the domestic trail running enlightenment single product, specializing in steep slopes, Vibram super grip outsole + TPU exoskeleton stabilization system, novices can also be as stable as old drivers.

Compared with international brands that cost thousands of yuan at every turn, the price of Kaile Stone products with the same performance is more affordable, and the entire clothing line is more inclined to be younger, with continuous cross-border co-branding, and the collocation is also very fashionable.

北极狐(Fjällräven)

Founded in 1960, a Swedish veteran brand, because of the frame bag out of the circle, the founder Åke Nordin was dissatisfied with the bulky backpack and invented the frame bag, this classic Kånken backpack is popular all over the world, known as the "Swedish national backpack" KANKEN series backpack.

Now Arctic Fox has also developed into a comprehensive professional outdoor leisure brand, self-developed G1000 densely woven fabric, made of 65% polyester and 35% cotton blend, waterproof and wear-resistant and recyclable, wax after waterproof is very good.

Its products are not so extreme, more suitable for light outdoor and urban leisure, but they are indeed very distinctive: advocating natural technical routes, good-looking color matching, retro and fashionable styles, and wearing is really out of the film!

Outdoor Research

Outdoor Research was founded in 1981 and is headquartered in Washington State, USA. Initially focused on producing high-quality backpacks and mountaineering gear, the brand gradually expanded into apparel and footwear.

Outdoor Research's style is more professional and functional, focusing more on pure outdoor functional design, in terms of functionality and professionalism, OR is on par with Archaeopteryx and North Face, and the design is simple but full of technology. In particular, its "Helium series backpack" is known for its ultra-light weight, durability and practicality, suitable for hardcore outdoor enthusiasts.

Outdoor Research's clothing line is mainly functional, not overly flashy appearance, and the color selection is mainly earthy and dark colors suitable for outdoor environments, which are both low-key and dirt-resistant.

Patagonia(巴塔哥尼亚)

Patagonia was founded in 1953 as a small company specializing in mountaineering equipment, and then gradually expanded into outdoor clothing and footwear. In the world of outdoor brands, Patagonia is like a unique walker.

Patagonia is best known for its unwavering commitment to the environment. The brand has been committed to using environmentally friendly materials, such as recycled polyester fiber, organic cotton, etc., to reduce the negative impact on the environment.

His clothes are not inferior to Archaeopteryx in terms of professional performance, but the design style is relatively simple, lacking in fashion sense and diversified design, which is more suitable for pure outdoor people.

Patagonia is not only an outdoor brand, but also a symbol of life attitude and environmental philosophy. If you're someone who loves the outdoors and cares about the environment, then Patagonia is definitely the place for you.

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