Recently, the hottest news in the automotive circle is the Xiaomi car press conference, all kinds of fierce news one after another, in addition to the pricing of the car, all kinds of parameters have been disclosed. The handsome appearance makes people have the urge to take a test drive. This winter, China's new energy vehicle market has another disruptor, and it is becoming more and more hot.
As we all know, electric vehicles are a money-burning industry, and Evergrande has burned four or five billion yuan and is already insolvent. At that time, Jia Yueting's LeTV car spent tens of billions, and the sensational effect in the technology and automobile circles was no worse than Xiaomi, but it has been difficult to give birth so far. As a comparison, how much money did LeTV Auto and Xiaomi Auto spend on car research and development?
Jia Yueting's dream of building a car for ten years
LETV's gears turned in 2010,In the autumn of that year,LETV car channel was launched,4 years later,Jia Yueting officially announced the car,He said that LETV will redefine the car,Create the best Internet smart electric vehicle。 He also had the ambition to make a disruptive product that surpassed Ferrari and Bentley. And it is hoped that the annual production will reach more than 2 million units in the future. This great goal can indeed be called "suffocating for dreams". In this regard, the wave of LETV's car manufacturing has set off, which has also catalyzed the surge of domestic electric vehicles.
In December 2016, LeTV Automobile Zhejiang has acquired about 1,350 acres of land at a price of 279 million yuan. It also announced an investment of nearly 20 billion yuan to build a LeSEE ecological automobile super factory and an automobile ecological town in Moganshan National Economic Development Zone, Deqing, Zhejiang. As everyone knows, LETV is already at the bottom of the fish swimming kettle at this time, and the swallow is burning its nest, and it is only one step away from the thunderstorm.
With the rupture of the capital chain,Coupled with the forced debt of suppliers,LETV's ecosystem collapsed instantly,Later, although Sunac Sun Hongbin, a white knight, made a timely move,Acquired 15% of the shares of LETV at a price of 15 billion yuan,Become its second largest shareholder,But it is still difficult to stop LETV from causing decline。 Jia Yueting also went to the United States to continue to pursue the dream of building a car, and the mass production plan of FF91 was delayed again and again. The industry change that FF wants to lead has finally revolutionized itself.
Why is it so difficult for Jia Yueting to build a car?
From the announcement of the car in 2014 to the end of this year, Jia Yueting's car building plan has been nearly 10 years. Only four FF91 units have been delivered so far, all of which have been concentrated this year. But I don't know if it's a real delivery, or just a show.
But do you know how much Jia Yueting invested before and after building the car? In a letter to all shareholders from Faraday Future, he said: "In the past nine years, we have invested about 3 billion US dollars (about 21.9 billion yuan)". Calculated carefully, the cost of producing a car is close to 5.5 billion yuan.
Looking back, the various performance and parameters of FF91 were top-notch at the beginning, and today, these performance and parameters are still at the top. Later, LeTV exploded, and Jia Yueting began various fancy financing routines and the announcement of "returning to China next week". In addition, Jia Yueting was riddled with debts, and fell into the story of "solving debt disputes, building cars to pay off debts".
Can Jia Yueting continue to build more cars? I'm afraid it can only be a luxury.
Compared with Jia Yueting's car, Lei Jun's Xiaomi car is obviously more prepared. Lei Jun posted a news on the media platform not long ago, saying that several friends sent him this sentence: "Lei Jun builds a car, the destiny returns, the word thunder is electrified, and the military word is car." In this regard, Lei Jun said: "Okay, destiny, I must build the car seriously!"
In 2021, when Xiaomi Group announced the launch of its car-making business, it prepared 108 billion cash reserves, which was very desperate. Lei Jun said in a press conference: "I decided to personally lead the team, this is my last major investment project, I am willing to press all my records and reputation, for Xiaomi Auto!"
After 1,000 days, Lei Jun roared with his first car. In the warm-up of the preliminary press conference, Lei Jun revealed: Xiaomi's first car invested 3,400 engineers, and the entire R&D investment exceeded 10 billion yuan. "Such a large scale of investment and R&D strength has given Xiaomi, a new entrant, a strong competitiveness in the field of smart electric vehicles.
At this press conference, everyone also saw Xiaomi's handsome appearance and good performance parameters. As for the future outlook of the automotive business, Lei Jun said at the press conference that he hopes to strive to enter the world's top five in 15-20 years.
According to Xiaomi, this car will appear in offline stores for sale in 2024, how much do you think the sales price should be?