On December 28, Xiaomi's automotive technology conference was underway, and Lei Jun shared the goals and visions of Xiaomi's future automobiles.
Lei Jun said that Xiaomi Auto's goal is to be comparable to Porsche and Tesla
Create a dream car for a new era in the automotive industry. Lei Jun reaffirmed his determination to start from the underlying core technology and "ten times the investment", and the ultimate goal is to become the world's top five automobile manufacturers through 15-20 years of efforts.
The news undoubtedly caused an uproar in both the automotive and tech worlds
People are full of expectations for the future performance of Xiaomi cars
Lei Jun's ambitions are not just within the automotive industry
He also wants Apple users to drive Xiaomi cars as well. This is a very bold idea, after all, Apple users have always been considered to be representatives of the high-end consumer market, and they have extremely high requirements for the quality and brand of their products. Can Xiaomi Auto attract this part of users and become their "dream car"?
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First of all, we need to understand the advantages of Xiaomi cars.
Judging from the information released so far, Xiaomi cars have excellent performance in terms of exterior design, motor technology and intelligent systems. The designers of Xiaomi cars are all from major car manufacturers such as Mercedes-Benz and BMW, and their experience and strength ensure the quality of Xiaomi cars.
#Xiaomi Automotive Technology Conference#
Moreover, the design of the Xiaomi car is also very stylish
For example, the color of bay blue is no less than macho pink. Such a design will undoubtedly attract the attention of a large number of young consumers.
In terms of motor technology, Xiaomi cars also have excellent performance
The king of electric cars in winter, Xiaomi Auto's accumulation and optimization of tram technology has made its cruising range and power performance very good. This kind of performance will undoubtedly attract the attention of consumers who are looking for driving pleasure.
In terms of intelligent systems, Xiaomi cars also perform well
At the Xiaomi SU7 technology conference, Mr. Lei said that Xiaomi Auto will benchmark against Porsche and Tesla, and will be on par with Tesla Model S in intelligent driving. Such intelligent systems will undoubtedly attract the attention of consumers who have extremely high requirements for technology.
However, in order for Apple users to also drive Xiaomi cars
Xiaomi Auto also needs to work on branding. After all, Apple users have extremely high requirements for brands, and they need a brand that represents their identity and status. Xiaomi Auto still has a long way to go in terms of branding, and they need to gradually enhance the brand's popularity and reputation through high-quality products and excellent services.
The product has excellent performance in performance and design
They have every strength to attract the attention of new users, however, in order to get new users to drive Xiaomi cars, Xiaomi cars also need to work branding.
They need to be done through high-quality products and excellent service
Gradually increase the awareness and reputation of the brand. I believe that under the leadership of Lei Jun, Xiaomi Auto will be able to achieve this goal and become one of the top five car manufacturers in the world. #Article Launch Challenge#