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The rise of Chinese auto brands has become the focus of the global automotive industry. On December 24, Li Bin, CEO of NIO, was interviewed by the media and talked about the development and future expectations of Chinese auto brands. Li Bin said that the rise of Chinese auto brands is the result of long-term competition, not a temporary success. He cited BYD and Chery as examples, pointing to the long-term stable performance of these two companies, as well as the success of their globalization strategies.
"We rarely say who will fall off the table. The automotive industry is never a winner-takes-all, a long-term competition, a marathon on a muddy road. I'll give you an example, BYD and Chery, which have performed very well this year, are both long-term results. BYD sold 400,000 units in 2008, and then sold four or five hundred thousand units for the next 12 years, and a few years ago everyone would not have thought that BYD could reach 3 million units this year. ”
"Chery has accumulated a lot of globalization in the past two years, but it has been engaged in globalization for nearly 20 years. Therefore, I think that in 2025, the automotive industry will enter the finals, but there is no end period, the automotive industry and doing business are endless, the competition is ever-changing, don't be complacent about temporary achievements, and don't be arrogant for temporary setbacks. From the perspective of the global landscape, I think that in the next 10 years, that is, by 2035, Chinese brands will account for 5 of the top 10 companies in the world, and we strive to become one of them. ”
In terms of sales data, data released by Chery Holding Group shows that from January to September this year, Chery's cumulative sales of new cars have reached 1253257, a year-on-year increase of 40.2%. Geely sold 170,000 units in September, and Geely has completed 1.155 million units in the first three quarters. Changan Automobile's sales of its own brand passenger cars in the first 8 months were about 1.1 million, according to this data estimate, Chery has firmly sat on the second place in the sales of its own brand, although there is still a big gap with BYD, but compared with the sales results of the top five in previous years, this year's Chery can be said to be a great leap forward.
China is also currently the largest market for new energy vehicles, contributing more than 60% of global sales, still maintaining rapid growth, and the penetration rate has surpassed that of Europe. In terms of exports, in the first half of this year, China's automobile exports surpassed Japan's for the first time, becoming the world's largest automobile exporter, of which new energy vehicles have played an important role.
China's auto industry is rapidly moving towards globalization, and going overseas has become the second engine for the growth of Chinese auto companies. Around the world, leading car manufacturers such as Toyota, General Motors, Mercedes-Benz, BMW, and Tesla sell their products worldwide. Not only that, but their production, R&D, design, supply chain and distribution network have also achieved a global layout.
-- Global sales of new energy vehicles have grown steadily
ACCORDING TO EV VOLUMES STATISTICS, FROM 2014 TO 2022, GLOBAL NEW ENERGY VEHICLE SALES CONTINUED TO GROW RAPIDLY. In 2022, global sales of new energy vehicles will reach 10.522 million units, an increase of 55% from 2021. Although the growth rate is down from 109% in 2021, it is still the highest growth rate in the past nine years. The regional growth pattern of new energy vehicles is changing, with European EV sales growing significantly for two consecutive years, but only 15% in 2022. Weakness in the overall automotive market and ongoing component shortages have led to losses, which have been exacerbated by the war in Ukraine. Electric vehicle sales in the U.S. and Canada increased by 48% compared to the same period in 2021, indicating subtle signs of recovery in the global NEV market in the second half of 2022.
-- The scale of export trade of China's new energy vehicle industry
From 2018 to 2022, the mainland's new energy vehicle industry developed rapidly, and the export scale increased rapidly. The export value increased from US$338 million in 2018 to US$22.907 billion in 2022, with a compound annual growth rate of 186.92%. The rapid growth of China's new energy vehicle exports shows that China has a greater position and advantages in the global market, and also proves that China's new energy vehicle industry as a whole is developing rapidly.
Analysis of market competition trends in China's new energy vehicle industry
With the continuous development of the new energy vehicle industry, industry consolidation will continue to advance. Large enterprises will integrate industrial chain resources through acquisitions and mergers, while small and medium-sized enterprises will consolidate their competitive positions through mergers and cooperation. At the same time, in the context of technological innovation, the use of Internet of Vehicles, cloud computing, artificial intelligence and other technologies to enhance the comprehensive competitiveness of new energy vehicles will become an important trend in the development of the industry. In addition, the company will continue to improve its service capabilities to provide consumers with a better consumer experience. With the advent of the wave of internationalization, the new energy vehicle industry will also accelerate the process of going overseas, and the international market has a huge attraction to the domestic new energy vehicle industry.
Chai Zhanxiang, assistant president of the automotive industry branch of the China Council for the Promotion of International Trade, said that the current automotive industry is facing major changes unseen in a century, which are all-round and comprehensive, not only in terms of technology, but also in the way users use and the way enterprises operate have also undergone major changes. The automobile industry has achieved a breakthrough extension, from the beginning of the scale to the stage of high-speed development, and then to the stage of high-quality development. Some excellent independent automobile brands are accelerating the improvement of internal strength, gradually changing the brand pattern of the automotive industry.
Zhu Keli, executive director of the China Information Association and founding president of the National Research Institute of New Economy, pointed out to reporters that "going overseas" has an important role and practical significance for car companies. On the one hand, it will help car companies expand overseas markets, increase sales and profits, and improve their international competitiveness. On the other hand, through competition and communication with international markets, car companies can continuously improve their technical level and innovation capabilities, and promote the transformation and upgrading of enterprises. In addition, it will also help enhance the international status and influence of the mainland's new energy vehicle industry and contribute to the country's economic development.
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