After the epidemic, the immigration industry has undergone subversive changes, and the reporter interviewed Mr. Yang Yang, the founder of Shenzhen Jiuying Overseas Family Office, who has been deeply involved in the immigration and study abroad industry for more than ten years and has served as the core executive of many domestic head study abroad and immigration agencies.
Mr. Yang Yang talked about the basic status quo of the immigration industry: "The emergence of the epidemic has disrupted the original market layout of the immigration and study abroad industry, especially the immigration industry, the original immigration industry has been basically scattered by the sudden market changes, and in the face of the rise of new media, the traditional immigration agencies have no way to make a timely U-turn, and the adjustment of the product side also seems to lag, and the market has shrunk seriously under multiple blows." At this point in time, some new institutions that can adapt to the market have found the right product and market channels, taken advantage of the situation, and developed into the new overlord of the industry in just two or three years. Jiuying Overseas has also grown rapidly in the past few years. ”
In terms of specific changes and characteristics, Mr. Yang Yang summarized the following points:
First, the immigration industry has moved from mystery to transparency, and from profiteering industry to profit regularization
The mystery of the original immigration industry's huge profits mainly stems from the closure of information sources and the market dominated by investment immigration projects. When new media did not rise, the source of market information for customers in the immigration industry mainly came from the explanations of the consultants of the immigration companies, or the lectures of the "experts" of various immigration briefings. Of course, immigration agencies will say that the details of the service and cost structure are more beneficial to their own operations, and each immigration agency has a tacit understanding that they will not tear each other down too much, and no one wants to get along with money. As a result, immigrant clients have access to high-priced products, all of which are mainly investment immigration-based products. Moreover, in such a market, skilled immigration products will not become the mainstream of promotion because their prices do not have much profit, so skilled immigration programs in many countries cannot be accessed by the market.
After the rise of new media, coupled with the overall collapse of traditional large-scale immigration agencies during the epidemic. The era of new institutions using new media as their main channel and technical immigration programs as their core products has arrived, which has brought about a major change in the market. Many immigration clients are also surprised to find that immigration has suddenly become so cheap, the original immigration country with millions of dollars, now suddenly tens of thousands of yuan and hundreds of thousands of yuan can handle immigration. The main reason for this is the wide excavation of skilled immigrants and the significant price reduction in the market. The current market is really a happy era for immigrant customers, and many middle-class and even low-income people can complete the legal immigration era. In terms of price, Jiuying Overseas also conforms to the changes in the market, and takes the lead in withdrawing from all kinds of low-price immigration products in the industry, and has also achieved very good results in the market.
Second, immigration planning is more rational and purposeful
In the old era of immigration, many families simply watched others handle the purpose of immigration, or others said that it was good abroad, and they wanted to get an identity, and the whole family lived in the past, and the destination countries were mainly the United States, Australia and Canada, plus a small number of Singapore and Hong Kong, the overall purpose was relatively blind, and there was no particularly clear understanding and arrangement of overseas living conditions and living conditions, future children's education arrangements, etc. And often such immigrants are in ruins, and there is almost no turning back when they go out.
But now the transparency of information has made many families have a more rational understanding of immigration, and the purpose of their immigration is clearer, for the education of their children, for the living environment, for business development, in order to retain a third-country identity, etc., under different purposes, how to plan their own immigration country and identity combination also have a certain understanding, and immigration has become more and more scientific. In addition, the immigrant products are becoming more and more abundant, and there are more and more choices for guests, and it is no longer a single traditional immigration country in the United Kingdom, the United States, Australia and Canada.
Third, talent immigrants are booming
Since the epidemic, the immigration method based on talent introduction has exploded, among which the Hong Kong Quality Talent Scheme, the Hong Kong Talent Scheme, and the Hong Kong Continuing Education Programme are the core, and the number of people handling these projects is at the level of tens of thousands every year. In addition to Hong Kong, China, self-employed immigrants in Singapore, EB1-A immigrants in the United States, EB2 National Interest Waiver Program in the United States, skilled immigrants in Australia, global top talent immigrants in Australia, self-employed immigrants in Canada, and blue card immigrants in Germany are extremely popular, which are called the mainstream of the entire immigration group.
The "talent war" is becoming increasingly fierce, and the policy of introducing intelligence has gradually escalated. The immigration policies of the world's major immigration destination countries tend to become increasingly fierce, and the policies of attracting intelligence are gradually escalating. For example, the United States shifted the green card quota to employment-based immigrants, increasing the proportion of high-skilled immigrants from 12% to 57%; Set up an immigration point system, evaluate the corresponding scores according to the applicant's age, diploma, skill level and other indicators, and issue green cards on the basis of merit; Pass the Highly Skilled Immigration Equity Act of 2019 to attract tech talent.
In order to cope with the geometric growth of talent immigration, Jiuying Overseas has also established a "Global Talent Immigration Center" and set up a copywriting center for global talent immigration, making talent immigration more convenient and simple, and improving the professional level of talent immigration.
Fourth, children's education has become the focus, and the younger age is significant
The status is to facilitate the planning of children's future education. Whether it is studying abroad or taking the joint entrance examination for overseas Chinese students, in recent years, immigrants' demand for children's education planning accounts for more than 9% of the immigrant customer group.
Under the influence of educational involution, more and more parents are looking to study overseas, or return to China to take the joint examination for overseas Chinese students with overseas identity or Hong Kong and Macao identity, so as to avoid the serious involution situation. According to the White Paper on Chinese Immigrants and Studying Abroad, the craze for Chinese students to study abroad is not abating, and the number of young students studying abroad is getting larger and larger, and most of the young students can only take their children out to study after family immigration, which also reflects the growth of the immigrant group for the purpose of children's education.
Mr. Yang Yang emphasized that at present, many middle-class families are still doing the business of carrying water with a golden flat shoulder, and the asset level and vision of many families have allowed them to have more educational resources and education paths to choose from, but they still choose to take the college entrance examination on the road of the single-plank bridge, and do not look to the world to do educational planning. In addition, from the perspective of children's education planning, practitioners in the immigration industry are really a compulsory course, and making an effective and safe planning plan for a family has many benefits for the children's own educational development, the achievement of educational goals, and the impact of responding to family changes at any time in a number of years on children's education planning.
Fifth, the promotion of CRS affects the flow of high-net-worth investment immigrants
With the continuous advancement of CRS, high-net-worth immigrants will be more cautious in the global allocation of assets and the choice of immigration regions, and low-tax and non-CRS countries will receive more and more attention.
Overseas asset allocation has become more diversified, the proportion of real estate has risen rapidly, and investment methods such as insurance, standard wealth management products, funds, bonds, and trusts have increased significantly.
In this regard, Jiuying Overseas Family Office, together with well-known investment institutions such as Emperor Capital in Hong Kong, has made full preparations for overseas asset allocation, providing in-depth overseas identity and asset allocation solutions for many ultra-high-net-worth families.