Source: Photo.com
On December 25th, @Xiaomi Company and @Xiaomi Auto released an official announcement on Weibo at the same time, and the Xiaomi Automotive Technology Conference will be held at 2 pm on December 28 (this Thursday).
At the same time, Lei Jun also said on his personal Weibo, "This time only send technology, not products." See you this Thursday, December 28 at 2 p.m. ”
According to media reports, Xiaomi Auto's WeChat official account, video account, and official Weibo account have been officially launched on December 24.
On November 15 this year, Xiaomi Auto was registered in the new batch of new car declaration catalogs of the Ministry of Industry and Information Technology.
In addition, according to a number of media reports, according to the information released by the recruitment website Liepin, Xiaomi Auto is recruiting for a number of positions related to store sales
For Xiaomi's car, Lei Jun once said bluntly: "I am willing to bet on all the accumulated achievements in my life, all my reputation, and fight for Xiaomi cars!"
Looking back on the journey of Xiaomi Auto along the way:
In terms of investment in the automobile business, as early as 2014, Lei Jun participated in the establishment of NIO through Shunwei Capital. Subsequently, it invested in related companies in the automotive field such as Xpeng, IDRIVERPLUS Technology, and Beixing Photonics. On March 30, 2021, Xiaomi Group announced that it intends to establish a wholly-owned subsidiary of the company to be responsible for the smart electric vehicle business. The initial investment is 10 billion yuan, and the investment is expected to be 10 billion US dollars in the next 10 years. At this point, Xiaomi's car-making plan has settled.
In terms of technology, Xiaomi has successively applied for automobile-related patents since 2015, and the number of patent applications in 2020 is about 134, and the technical layout has been for a long time.
In terms of patent types, Xiaomi's automobile-related patents cover invention patents in automotive directions such as cruise control, energy supplement, vehicle control, navigation, assisted driving and driving safety. Xiaomi pays more attention to the interactivity of the car as a new type of electronic product, and fully considers the safety of the product, focusing on functional development, focusing on intelligent cockpit and driving safety.
Chen Jiachang, Vice Minister of Science and Technology, said that new energy vehicles have become an important engine to promote the green and low-carbon transformation and development of the mainland automobile industry and sustainable economic and social development, and the rapid development of new energy vehicles in the mainland has also played an important leading role in promoting the electrification transformation of the global automobile industry.
Wu Yanyan, Vice President of BMW Group, said that the Chinese auto market, especially the new energy vehicle market, is extremely competitive. China's NEV market is accelerating its transition from policy-driven to market-driven, and as penetration continues to increase, there will ultimately be a need for reliable and innovative products and services to attract consumers and stay ahead of the competition.
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