【Report Table of Contents】
01 The situation of the food and beverage industry
1.1 The food and beverage industry is resilient
1.2 The recovery of offline and near-field small business formats, and the shift from online to content e-commerce
1.3 Douyin's content ecology and growth space empower the vitality of the whole domain
02 Food & Beverage User Trends
2.1 Balance rationality and self-satisfaction to get the best sense of trading
2.2 Rich content experience is the cornerstone of consumers' choice of Douyin
2.3 Significant differentiation among consumers in various categories
03 Food and beverage consumption trend
3.1 Differentiation of consumer demand and promotion of the reconstruction of subdivisions
3.2 New Health
3.3 New tastes
3.4 New cooked products
3.5 New Packaging
04 Food & Beverage Marketing Momentum
4.1 "Three new breakthroughs" to promote brands to increase interest in e-commerce marketing
4.2 Pay close attention to node marketing and take advantage of the natural flow amplifier to expand the circle
4.3 Brand marketing success has its own tricks
4.4 Marketing model innovation
Report preview
This report is 52 pages long, and due to space constraints, only some of them are presented here