【Report Introduction】
In this white paper, we summarize the opportunities for brands in 2025 as the home evolves into a more multi-functional place for working, relaxing, exercising, educating and entertaining. In the following sections, you'll learn about consumers' emerging desires, concerns, and priorities that influence their desires and needs, whether it's the wall paint they choose, the ingredients they eat, the clothes they wear, the technology they use, or the lotions they apply to their faces.
There is no doubt that the next few years will be challenging, but they will also bring unprecedented opportunities for innovation. A period of change in economic turmoil can be the best time to optimize old products, create new products, and expand into new markets. With more than 20 years of experience in forecasting and analyzing, WGSN recognises that brands that make the right decisions today will gain a longer-term competitive advantage and connect with consumers on a deeper level.
Report preview
This 62-page report is only partially presented due to space constraints