Build a nest to attract phoenixes, and hundreds of workers live in order to make it happen. From only 5 municipal-level cultural and creative parks in 2017 to 28 urban two-level cultural and creative carriers today, Minhang cultural and creative people have been on the road......
All the past is prologue, and the blueprint is drawn, and the future can be expected. We warmly welcome more people of insight to invest and start a business in Minhang, and work together to continue to write a new chapter in the story of Minhang's cultural and creative creation......
Take a look at these feng shui treasures in Minhang, feel the cultural and creative stories of Minhang together, and today let's take a look at the cross-strait cultural and creative park of Michael -
MIKE will open the 3.0 model,
Create a "light time travel" theme hotel
In the Cross-Strait Cultural and Creative Park in Minhang, Shanghai, there are more than 40 cross-strait artisan entrepreneurship studios with different business formats, attracting many citizens to interact with each other every day.
Different from many "large and complete" cultural and creative parks, it is more like a gathering place focusing on original design and handicrafts, and a meeting point for cultural and creative industries on both sides of the strait. Today, this park full of nostalgia is quietly being upgraded......
Transformation and upgrading of idle old factories
Rejuvenated
Michael will be adjacent to Qibao Old Street, named after the name combination of the two founders, Michael and John. The predecessor of "Michael General" was a textile factory invested by Taiwanese businessmen, which settled in Minhang District, Shanghai in 1992. In 2007, after the old factory moved to Jiangxi, 30 acres of land and 30,000 square meters of old factory buildings were left here.
Since 2012, "Michael General" has gradually started the transformation and upgrading of old factories, positioning itself as an incubator for youth cultural and creative industries on both sides of the strait. After years of transformation by Taiwanese businessmen, it has become the first cultural and creative park in China with the theme of hand-made experience combined with industrial design, and was officially opened to the public in 2017.
Walking into the park, you can see the remains of old industrial factories everywhere: bicycles used for delivery in 1992, cultural and creative product display shelves made of knitting circular knitting machines left by textile factories, etc., and even the façade and interior walls and decorations of the building retain the history of the "Michael General" textile factory as much as possible. The reuse of these old items also makes the park more historical.
Gather craftsmen from both sides of the strait
Experience-based cultural and creative park
As the first cultural and creative park in China with the theme of hand-made experience combined with industrial design, it has gathered outstanding cultural entrepreneurs from all walks of life through the experience-based economic model, covering more than 40 non-repetitive cultural and creative formats such as pottery, sewing, paper art, sculpture, and illustration.
The "carton king" originated from Taiwan and is one of the main attractions in the park. Here, stairs, rocking horses, tables and chairs, and even trains are made of paper, giving full play to the artistic imagination of paper and creating a dream space in the park. Here, you can take the only paper train in Shanghai, and in 8 minutes, you can not pass through the colorful paper lantern tunnel, but also enter the sky garden made of steel bars, and experience a different railway journey.
"Front-store, back-factory" model
Provide sustainable vitality for the park
It is worth mentioning that the "Michael General" Cultural and Creative Park gives full play to the advantages of its own cross-strait cultural and creative resources to create a cultural and creative experience community of co-creation, co-learning and sharing. All the enterprises in the park have adopted the model of "front store and back factory", combining the display space with the experience space to fully demonstrate the unique style of the merchant brand, and then transfer more sales functions to the online platform through the combination of online and offline to maximize the value of the space.
In terms of investment selection, "Michael General" also has certain requirements for settled enterprises. Liu Yizhan, CEO of Michael Cultural and Creative Park, said frankly that the enterprises that settle in need to meet three conditions. First of all, the product should be sustainable and quantifiable and replicable, and only such a company can have a chance to survive. The second is to be able to provide courses, because "Michel" is an experiential cultural and creative park, and it needs to attract the public through different courses, which is its vitality. Third, it is necessary to have an idea of the design of the space, and enterprises need to submit a design plan before moving in, including how to operate, how to make money, etc., and only qualified high-quality enterprises can settle in the park.
Liu Yizhan introduced that with the gradual maturity of the operation mode, "Michael General" has reached cooperation with many cultural and creative associations in Taiwan, and is a "test the water" platform for Taiwanese cultural entrepreneurs to land in Shanghai for the first stop.
Turn on the 3.0 mode,
Create an innovative business card of Minhangwen
"Michael General" has transformed from a 2.0 cultural and creative park to a 3.0 park, and is committed to empowering tourism with culture and creativity, and building a cultural and creative characteristic hotel project - "Light Time Travel", which is a theme hotel that integrates cultural and creative, content, physical, interactive, community and other composite functions, aiming to build an urban cultural and tourism complex with "living" as the core.
The hotel has more than 100 guest rooms, and the public area is up to 1,500 square meters, including life aesthetics laboratory, craftsman workshop, antique kitchen, time garden café and other areas, where travelers can immerse themselves in the atmosphere of culture and creativity. "When you stay at a hotel, you'll have a whole new experience, whether you'll pick up your favorite aromatherapy oils, bring your favorite vinyl record back to your room and play it on the gramophone, or even choose a loungewear that suits you. Michael introduced Liu Yizhan, CEO of the Cultural and Creative Park.
The "Light Time Travel" theme hotel will focus on the granularity of time, "I hope that people who come to Michael will be able to understand cultural creativity through more viewing, feeling and personal experience." Liu Yizhan hopes that this hotel will allow travelers to experience the travel memories of "one city, one time, one place, one life, one life along the way" in the bustling city. This new cultural and creative hotel with content, beauty and interaction may become a "new landmark of Internet celebrity" in Shanghai.
In the future, "Michael General" will not only be a new urban leisure space full of humanities and arts, but also a new local business card integrating culture, experience, tourism and humanities in Minhang District, Shanghai.
│Place│
Michael will be a cultural tourism experience village
No. 389, Lianming Road, Minhang District, Shanghai
│Business Hours│
Daily 10:00-17:00, closed on Mondays
│Inquiries│
021-64780217
│Access│
→ navigate and drive to the Michael Cultural Tourism Experience Village
→Take the Guzhen minibus to Michael Station (30 minutes/trip)
→ Line 9 Qibao Station Exit 1 to Michael Cultural Tourism Experience Village
Source: Minhang Today