2024-2030 China Home Wear Industry Market Status Survey and Development Prospect Research Report
Report No.: 1759230
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China's color cotton home wear industry is a very hot industry, with the improvement of living standards, more and more Chinese families have begun to pay attention to home services, and the sales of color cotton home clothes are also growing rapidly.
The market status quo of the color cotton home wear industry is very hot, there are many kinds of color cotton home clothes, from pillows, mattresses, sheets, quilts and other home clothing, to blankets, curtains and other home decorations, there are various types of color cotton home wear products, and because the design and style of color cotton home clothes are very beautiful, it has been greatly favored by consumers, which has caused the market to be hot.
The competition pattern of the color cotton home wear industry is also very fierce, in the color cotton home wear market, there are a large number of enterprises engaged in the production and sales of color cotton home clothes all over the country, and they have technology, brand, marketing and other resources are also very rich, so there is considerable competitiveness in price, quality, marketing, etc., making the market competition more intense.
Due to the hot market status of the color cotton home wear industry, the competition pattern is also very fierce, so in this industry, in order to succeed, enterprises must not only develop a set of perfect marketing strategies, but also pay attention to product quality and service, as well as the grasp of the market, in order to stand out in the fierce market competition and achieve good development.
The "2024-2030 China Household Wear Industry Market Status Survey and Development Prospect Research Report" released by Boyan Consulting has ten chapters. Firstly, the market development environment of the home wear industry and the overall operation situation of the home wear industry are introduced, and then the current situation of the market operation of the home wear industry is analyzed, and then the competition pattern of the home wear market is introduced. Subsequently, the report analyzes the business conditions of key enterprises in home wear, and finally analyzes the development trend and investment forecast of the home wear industry. If you want to have a systematic understanding of the homewear industry or want to invest in the homewear industry, this report is an indispensable and important tool for you.
The data of this research report mainly use national statistical data, General Administration of Customs, questionnaire survey data, and data collected by the Ministry of Commerce. Among them, the macroeconomic data mainly comes from the National Bureau of Statistics, some industry statistics mainly come from the National Bureau of Statistics and market research data, the enterprise data mainly comes from the National Bureau of Statistics large-scale enterprise statistical database and stock exchanges, etc., and the price data mainly comes from various market monitoring databases.
Table of contents of the text
Chapter 1 Analysis of the Business Background and Current Situation of China's Home Wear Industry
Section 1 Definition of China's Home Wear Industry
1. Definition of the home wear industry
2. The main research subjects of this report are determined
3. Description of the relevant data sources in this report
Section 2 Analysis of the business environment of China's home clothing industry
1. Analysis of the level of China's national economic development
2. Analysis of the consumption level of urban residents in China
3. Analysis of the rent level of commercial properties in China
Fourth, the analysis of the growth trend of China's labor costs
Section 3 Analysis of the development status of China's home wear industry
First, the development status of China's home wear industry
Second, the development characteristics of China's home wear industry
Third, there are problems in China's home wear industry
Chapter 2 Analysis of the operation of China's home wear industry
Section 1 Analysis of the development of the home clothing industry
1. Review of the development process of the industry
Second, the analysis of the development characteristics of the industry
3. Analysis of industry operation and global share
Section 2 Analysis of the production situation of the home wear industry
1. 2019-2023 production capacity statistics of China's home clothing industry
2. Analysis of the output of China's home wear industry from 2019 to 2023
Section 3 Analysis of the sales situation of the home wear industry
1. Demand statistics of China's home clothing industry from 2019 to 2023
2. Regional analysis of demand for China's home wear industry from 2019 to 2023
Section 4 Analysis of the market size of the home clothing industry
1. Statistics of the market size of China's home clothing industry from 2019 to 2023
2. Regional distribution of demand scale of China's home wear industry from 2019 to 2023
Section 5 Price Status, Influencing Factors and Trend Forecast of Household Wear Industry
1. Price review of China's home clothing industry from 2019 to 2023
2. Analysis of the price influencing factors of China's home wear industry
Section 6 2019-2023 Import and Export Analysis of the Home Wear Industry
1. Import analysis of the home clothing industry from 2019 to 2023
2. Export analysis of the home clothing industry from 2019 to 2023
Chapter 3 Analysis of Economic Indicators of China's Home Wear Industry
Section 1 2019-2023 China's home wear industry as a whole
First, the trend of changes in the number of enterprises
Second, the trend of changes in industry assets
Third, the trend of changes in industry liabilities
Fourth, the trend of industry sales revenue changes
Fifth, the trend of changes in the total profit of the industry
Section 2 Analysis of the supply of China's home wear industry from 2019 to 2023
First, the analysis of the total output value of the industry
Second, the analysis of finished products in the industry
Section 3 Analysis of the sales of China's home clothing industry from 2019 to 2023
First, the industry sales output value analysis
Second, the production and sales rate of the industry
Section 4 Analysis of the operating benefits of China's home wear industry from 2019 to 2023
1. Industry profitability analysis
2. Analysis of industry operation capabilities
3. Analysis of the solvency of the industry
Fourth, the analysis of industry development capabilities
Chapter 4 Analysis of Competition Hotspots and Trends in China's Home Wear Industry
Section 1 Analysis of the Competition Intensity of China's Home Wear Industry
1. Competitive analysis among existing home wear companies
2. Analysis of the bargaining power of upstream suppliers in the industry
3. Analysis of the bargaining power of downstream buyers in the industry
4. Threat analysis of potential new entrants in the future
5. Threat analysis of other alternatives in the industry
6. Summary of the degree of competition in the industry
Section 2 Analysis of the current situation of competition in China's home wear industry
1. Analysis of the competitive position of Chinese home wear brands
Second, the analysis of the competition level of China's home wear industry
3. Analysis of competition hotspots in China's home wear industry
(1) The garment market in first-tier cities has become a hot spot of competition
1) The competition in the e-commerce field is more intense
2) The children's clothing market has become a big hot spot
Fourth, the analysis of the competition trend of China's home wear industry
(1) Market refinement and intensified competition
(2) Competition is becoming increasingly internationalized
(3) Diversification of competitive means
(4) The establishment of a rapid response operation system is a new trend
Section 3 Analysis of the competitive landscape of China's home wear industry
1. Regional distribution of competition in China's home wear industry
Second, the nature of the distribution of competitive enterprises in China's home wear industry
3. Regional market distribution of competitive enterprises in China's home wear industry
Fourth, the analysis of international brand competition in China's home wear industry
Section 4 Forecast of market competition pattern in China's home wear industry
1. Forecast of the distribution pattern of China's garment production
Second, the distribution pattern of China's clothing sales volume forecast
3. Prediction of the competition pattern of China's home wear brands
Chapter 5 Inventory Management and Logistics Distribution in China's Home Wear Industry
Section 1 Analysis of the inventory scale of China's home clothing industry
1. Analysis of the inventory scale of China's home wear industry
2. Analysis of inventory turnover rate of China's home wear industry
Section 2 Inventory Management Strategy of China's Home Wear Industry
1. Analysis of the reasons for the inventory of Chinese garment enterprises
2. Analysis of the inventory status of China's home wear industry
3. The importance of inventory management in the home clothing industry
(1) Problems caused by excess and insufficient inventory
(2) The role of inventory management
Fourth, the inventory management strategy of China's home wear industry
5. Inventory management cases in the home wear industry
(1) ZARA inventory management analysis
(2) Analysis of inventory management of Meibang apparel
Section 3 Analysis of Supply and Distribution Services in China's Home Wear Industry
1. Characteristics of supply and distribution services in the home wear industry
(1) Diversity of delivery management objects
(2) Rapid response to home clothing distribution
(3) The importance of a clothing delivery plan
(4) The complexity of the apparel distribution network
(5) The dependence of the garment distribution system on informatization
(6) High demand for distribution facilities
2. Analysis of the supply and distribution mode of the home wear industry
(1) Analysis of the self-operated distribution mode of the enterprise
(2) Analysis of the distribution mode of third-party logistics enterprises
(3) Analysis of common distribution mode
Section 4 Analysis of the location of distribution centers of Chinese home clothing enterprises
1. Analysis of logistics types and characteristics of home clothing enterprises
2. The significance of the location of the logistics distribution center of the home clothing enterprise
Section 5 Factors influencing the location of distribution centers of Chinese home clothing enterprises
1. The impact of the company's competitive strategy choice
(1) Analysis of influencing factors of cost strategy
(2) Analysis of influencing factors of supply chain strategy
(3) Analysis of influencing factors of regional development strategy
(4) Analysis of influencing factors of marketing channel strategy
2. Influencing factors at the macroeconomic level
(1) Analysis of the influencing factors of tax concessions
(2) Policies and regulations and urban development planning
(3) Analysis of the impact of demand risk
3. Response time to customer needs
(1) Inventory cost considerations
(2) Considerations for transportation costs
and (3) considerations for the cost of facilities in the distribution center
(4) Considerations for total logistics costs
4. Impact analysis of infrastructure
Section 6 Suggestions on the location of distribution centers of Chinese home clothing enterprises
1. The total cost composition of the logistics and distribution system of garment enterprises
Second, the site selection steps of the logistics distribution center of the garment enterprise
(1) Determine the site selection planning objectives
(2) Determine the constraints of site selection
(3) Collect and sort out relevant information
(4) Modeling and solving
(5) Outcome evaluation
3. Suggestions for the location of logistics and distribution centers of garment enterprises
Chapter 6 Analysis of Investment Opportunities in the Sub-product Market of China's Home Wear Industry
Section 1 Analysis of Investment Opportunities in the Home Wear Market
1. Analysis of the size of the home clothing market
2. Analysis of the development status and positioning of the home wear brand market
3. Case analysis of classic planning of home wear brands
(1) Handu Yishe - a unique handmade system to capture the current trend of Hallyu
(2) OSA - super cost-effective to attract fashionable white-collar women
Section 2 Analysis of the competitive situation of the online shopping market for home clothes
(1) Analysis of the sales scale of the online shopping market for home wear
(2) Analysis of the online expansion strategy of traditional homewear brands
(3) Analysis of the competitive strategy and influence of the home wear Tao brand
Section 3 Future investment value and development trend of the home wear market
(1) Analysis of the profit model of the home wear industry
(2) Profitability factors of the home wear industry
(3) The development trend of the home wear industry
Chapter 7 2019-2023 Home Wear Industry Market Overview by Region
Section 1 Analysis of the Home Wear Industry in North China
1. Analysis of regional factors and economic operation situation in North China
2. The demand market situation in North China from 2019 to 2023
3. Forecast of demand trends in North China from 2024 to 2030
Section 2 Analysis of the Home Clothing Industry in Northeast China
1. Analysis of regional factors and economic operation situation in Northeast China
2. The demand market situation in Northeast China from 2019 to 2023
3. Forecast of demand trends in Northeast China from 2024 to 2030
Section 3 Analysis of the Home Wear Industry in East China
1. Analysis of regional factors and economic operation situation in East China
2. The demand market situation in East China from 2019 to 2023
3. Forecast of demand trends in East China from 2024 to 2030
Section 4 Analysis of the Home Wear Industry in Central China
1. Analysis of regional factors and economic operation situation in Central China
2. The demand market situation in Central China from 2019 to 2023
3. Forecast of demand trends in Central China from 2024 to 2030
Section 5 Analysis of the Home Wear Industry in South China
1. Analysis of regional factors and economic operation situation in South China
2. The demand market situation in South China from 2019 to 2023
3. Forecast of demand trends in South China from 2024 to 2030
Section 6 Analysis of the Household Wear Industry in the Western Region
1. Analysis of regional factors and economic operation situation in the western region
2. The demand market situation in the western region from 2019 to 2023
3. Forecast of demand trends in the western region from 2024 to 2030
Chapter 8 Innovation and Development Trend of China's Home Wear Industry
Section 1 Business Innovation and Trends of China's Home Furnishing Industry
1. Analysis of the main business types of the home clothing industry
2. Analysis of the limitations of the existing business formats of the home clothing industry
3. Analysis of the driving force of innovation in the home service industry
Fourth, the innovation and development trend of the home clothing industry
Section 2 Analysis of the business model of monopoly brand stores
1. Analysis of the development scale of the monopoly brand store model
2. Analysis of the market share of the monopoly brand store model
3. Analysis of the representative enterprise of the monopoly brand store model
Fourth, the advantages and disadvantages of the monopoly brand store model
Fifth, the development potential and trend of the monopoly brand store model
Section 3 Analysis of the business model of hypermarket home wear
1. Analysis of the development status of hypermarket home wear model
2. Analysis of the operational characteristics of the hypermarket home clothing format
3. SWOT analysis of the hypermarket home wear format
Fourth, the development potential and trend of hypermarket home wear business
Section 4 Analysis of the business model of home furnishing in stores
1. Analysis of the development and current situation of home clothing in stores
Second, the analysis of the brand pattern of store clothing sales
3. Analysis of the price structure of the store's home wear brand
Fourth, the analysis of the main types of home clothing brands in the store
5. Analysis of the style of the main home wear brands in the store
Section 5: Analysis of the business model of the online home clothing industry
1. Analysis of the sales scale of the online home wear model
2. Analysis of the development of the brand of the online home wear model
3. SWOT analysis of online loungewear model
Fourth, the development potential and trend of the online home wear model
Section 6 Analysis of Customer Satisfaction with Online Loungewear Models
1. Analysis of influencing factors of customer satisfaction in online shopping
2. Analysis of the influencing factors of online shopping customer loyalty
3. Decision-making and consumer satisfaction analysis of online shopping
Fourth, the analysis of online shopping consumption process and influencing factors
5. Suggestions for improving customer satisfaction with online home wear
Section 7 Analysis of the business model of O2O home clothing business
1. Analysis of the business model of O2O home clothing industry
2. Analysis of the influencing factors of the scale of the business model of the O2O home clothing industry
3. The advantages and disadvantages of the O2O home wear business model
Fourth, the development potential of the O2O home wear business model
Chapter 9 Analysis of International Home Wear Industry Enterprises
Section 1 Guangdong Hongxing Garment Co., Ltd
First, the brief analysis of enterprise development
2. Analysis of enterprise products and services
Third, the analysis of the current situation of enterprise development
Fourth, the analysis of the competitive advantage of enterprises
Section 2 Guangdong American Standard Apparel Industry Co., Ltd
First, the brief analysis of enterprise development
2. Analysis of enterprise products and services
Third, the analysis of the current situation of enterprise development
Fourth, the analysis of the competitive advantage of enterprises
Section 3 Guangdong Kaidi Garment Co., Ltd
First, the brief analysis of enterprise development
2. Analysis of enterprise products and services
Third, the analysis of the current situation of enterprise development
Fourth, the analysis of the competitive advantage of enterprises
Section 4 Shantou Dora Garment Industry Co., Ltd
First, the brief analysis of enterprise development
2. Analysis of enterprise products and services
Third, the analysis of the current situation of enterprise development
Fourth, the analysis of the competitive advantage of enterprises
Section 5 Guangdong Mulong Garment Co., Ltd
First, the brief analysis of enterprise development
2. Analysis of enterprise products and services
Third, the analysis of the current situation of enterprise development
Fourth, the analysis of the competitive advantage of enterprises
Section 6 Beijing Aimer Underwear Co., Ltd
First, the brief analysis of enterprise development
2. Analysis of enterprise products and services
Third, the analysis of the current situation of enterprise development
Fourth, the analysis of the competitive advantage of enterprises
Section 7 Shenzhen Chundu Garment Co., Ltd
First, the brief analysis of enterprise development
2. Analysis of enterprise products and services
Third, the analysis of the current situation of enterprise development
Fourth, the analysis of the competitive advantage of enterprises
Chapter 10 Analysis of Investment Risks and Investment Opportunities in China's Home Wear Industry
Section 1 Analysis of Investment Barriers in China's Home Wear Industry
1. Analysis of entry barriers in the home wear industry
(1) Market barriers in the home wear industry
(2) Strategic barriers in the home wear industry
2. Analysis of exit barriers in the home wear industry
(1) Exit barriers formed by buried costs
and (2) the exit barrier formed by the dismissal fee
and (3) exit barriers formed by fixed costs
Section 2 Investment Risk Analysis of China's Household Wear Industry
First, the home wear industry is facing macroeconomic risks
Second, the home wear industry is facing the channel rent risk
3. The risk of external demand fluctuations faced by the home wear industry
Fourth, other risks faced by the home wear industry
(1) The risk of changes in the consumption environment
(2) The impact of exchange rate fluctuations
(3) Risks related to related industries
(4) The impact of international brands
(5) Risk of brand counterfeiting
Section 3 Analysis of Investment Opportunities in China's Home Wear Industry
1. Analysis of the development prospects of China's home wear industry
2. Analysis of investment opportunities in China's home wear industry
(1) Private clothing customization
(2) E-commerce
Table of Contents of Charts
Figure 1: China's GDP growth from 2019 to 2023 (unit: 100 million yuan, %)
Figure 2: Per capita disposable income and growth of urban residents in mainland China from 2019 to 2023 (unit: RMB, %)
Figure 3: Proportion of consumption expenditure on clothing of urban and rural residents in mainland China from 2019 to 2023 (unit: %)
Figure 4: Rental levels of shopping malls in first-, second- and third-tier cities in mainland China
Chart 5: Rental Affordability of Apparel Businesses (Unit: %)
Figure 6: Trend of change in average wage of employees from 2019 to 2023 (unit: yuan, %)
Figure 7: Retail sales and growth of clothing, shoes, hats and knitted textiles above designated size from 2019 to 2023 (unit: 100 million yuan, %)
Figure 8: Key features of the development of the mainland home wear industry
Exhibit 9: Problems in the home wear industry in mainland China
Figure 10: 2019-2023 Trend of operating income of the home wear industry above designated size in mainland China (unit: 100 million yuan, %)
See text for more charts......