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Jack Ma once again challenged the pinnacle of business, no longer satisfied with the glory of e-commerce and technology, but focused on the kitchen in people's lives. The newly established company "Majia Kitchen" is laying out the prefabricated food market, which has aroused the industry's keen attention to the development trend of the prefabricated food industry.
Exploring the Future of the Prepared Food Industry:
Ma Yun's Ma Jia Kitchen Food Co., Ltd. officially entered the prefabricated food industry, does this action mean that prefabricated food will become the future of the catering industry? The prefabricated food industry has attracted much attention in recent years, and is favored by urban people for its convenient and fast characteristics. In the hectic pace of life, more and more people choose to leave their cooking time for family and leisure, and pre-made dishes have become the ideal choice to solve the needs of quick and delicious taste.
The layout and business scope of Majia Kitchen:
The business scope of Majia Kitchen includes food sales (only sales of pre-packaged food), import and export of goods, wholesale of edible agricultural products, wholesale of daily necessities, hotel management, technical services, etc. This broad and in-depth layout means that they are not only satisfied with providing pre-made dishes, but also have the potential to venture into more F&B-related areas. Such an all-round layout may be able to create a kitchen ecosystem integrating diversified services in the future.
Key figures in Ma's kitchen:
It is worth mentioning that Xu Shi, the supervisor of Ma's Kitchen, once served as an executive of the Jack Ma Public Welfare Foundation, and currently also serves as an executive of several Jack Ma's art management companies and consulting companies. This undoubtedly injects more social responsibility and business wisdom into the company, and also makes Majia Kitchen more pioneering and comprehensive.
With the new company "Ma Family Kitchen" founded by Jack Ma stepping into the prefabricated food industry, this move has undoubtedly cast a boulder on the prefabricated food market. So, what kind of changes will the prefabricated food industry usher in?
Exploring the Impact:
A more convenient way of life:
The rise of pre-made dishes has made cooking less of a time-consuming task and a more convenient option. For busy urbanites, being able to enjoy a delicious meal in a short period of time will bring more flexibility to their lifestyle.
Eat a variety of diets:
Majia Kitchen has expanded the business scope of prefabricated food to food sales, agricultural product processing and other fields, indicating that in the future, prefabricated food will not only be cooked food, but may also include more diversified and innovative dietary choices. This will encourage people to try different flavors of cuisine even more.
Impact on the traditional catering industry:
With the popularity of pre-made dishes, people may be more inclined to choose convenient and fast dining methods, which may have a certain impact on the traditional catering industry. The F&B industry needs more innovation to adapt to new consumer trends.
The layout of Majia Kitchen not only includes the sales of prefabricated dishes, but also involves multiple links such as agricultural product processing, import and export, which makes the entire industrial chain more subdivided, and each link may face higher specialization and competition.
Since the production of pre-made dishes is relatively concentrated, it may be easier to implement standardized and standardized production, which can help improve the safety and health of food, and further lead the food industry to higher standards.
Xiaobian believes that the entry of "Majia Kitchen" into the prefabricated food industry has undoubtedly set off a new storm in the field of catering. The involvement of Majia Kitchen has not only brought more attention to the prefabricated food market, but also injected more innovation and opportunities into the future of this industry. Pre-made dishes may become a powerful force in the catering industry, leading people to a more convenient and healthy lifestyle. As a result, the prefabricated food industry will undergo great changes, bringing people more convenient and diverse dietary choices, and at the same time, it will also affect the operation mode of the entire food industry chain.