The laid-off employees of NIO issued an article to break the news: the company has no standards for layoffs, and does not consider the contribution of employees

Recently, an employee on social media who claimed to be a layoff employee of NIO denounced that the company had no standard for layoffs. And said that NIO has a lot of quality problems

In fact, in the second half of the year, NIO lost money and laid off employees. According to the delivery volume of 122,500 vehicles, it is almost a "loss" of nearly 120,000 yuan when selling a car.

On November 13, the topic ""Weilai Automobile lost 76.4 billion in five and a half years" appeared on Weibo's hot search, triggering discussions among netizens. According to the Yangtze River Business Daily, from 2018 to the first half of 2023, NIO's net profit attributable to the parent company has accumulated a loss of 76.4 billion yuan in the past five and a half years, and the company's profit prospects are not optimistic.

Previously, the news of NIO's 10% layoff had also aroused concern inside and outside the industry. On November 3, Li Bin, founder, chairman and CEO of NIO, said in a letter to all employees that the company will reduce the number of positions by about 10%, and the specific adjustment will be completed in November.

According to the financial report, as of the end of 2022, NIO has a total of 26,800 people, which is the largest among the three Weixiaoli. Xpeng has 15,800 people, and the ideal is 19,300. This year, NIO paid more than 11.2 billion yuan in employee salaries, with an average salary of 370,000 yuan per person, twice that of SAIC. According to Li Bin, a 10% layoff of employees can save about 1.1 billion yuan.

More than that, on November 4, Yi Gaitian, CEO of NIO in the United States, revealed that due to the high cost, NIO, which originally planned to consider building factories in three states in the United States, will abandon building factories in the United States and continue to produce in China and then export to the United States.

NIO, which has laid off employees and abandoned building factories in the United States, is working hard to reduce costs and increase efficiency to survive the winter.

From the perspective of the market, NIO does not have outstanding performance in terms of sales at present. In October, NIO delivered 16,000 units, a slight increase of 2.77% month-on-month, failing to touch the 20,000 mark. Previously, Li Bin had said: "I am confident that the sales volume will reach 20,000 units per month in the second half of the year." According to the data, NIO delivered a total of 126,000 new vehicles from January to October, just half of the annual delivery target, and there are only two months left in 2023. At the same time, due to the better sales performance of Ideal, Xpeng and Leapmotor, NIO's delivery volume has fallen to fourth place among the new car-making forces.

On the other hand, today, when the ideal has achieved profitability, the speed at which NIO burns money shows no signs of slowing down. Weilai's financial report shows that in the second quarter of this year, Weilai's revenue was 8.7717 billion yuan, down 14.8% year-on-year, gross profit was 87 million yuan, down 93.5% year-on-year, and the net loss reached 6.0558 billion yuan. Obviously, NIO's luxury positioning does not bring it a high premium. In the second quarter of this year, both in terms of total losses and bicycle losses, NIO surpassed other new power rivals.

According to the 2022 annual results disclosed by NIO, the net loss exceeded 14.4 billion yuan, an increase of 259.4% year-on-year, and based on the delivery volume of 122,500 vehicles, it was almost a "loss" of nearly 120,000 yuan on the sale of a car. Among them, the net loss in the fourth quarter was 5.786 billion yuan, which was the highest loss last year.

With the fierce competition in the market, the reshuffle of new EV manufacturers has also intensified. In the long competitive track, a temporary win or loss is not enough to determine the final victory or defeat, but in the face of the cruel market, the car companies in it must adjust to the best state as soon as possible.