On Double 11, the price war between e-commerce companies is intensifying. At the beginning of November, Jingdong Supermarket took the lead in announcing that the important livelihood commodity - edible oil adheres to the lowest price on the whole network, and accepts consumers to compare prices between various e-commerce, and Jingdong will give double compensation for high prices. Subsequently, other e-commerce companies followed up with prices, and as various e-commerce companies took turns to follow up and reduce prices, the edible oil price war broke out.
After the tide of price reductions, by 8 p.m. on November 10, Jingdong Supermarket edible oil still adhered to the lowest price on the whole network. A number of other e-commerce customer service said that the price of edible oil will not be reduced.
At present, Jingdong Supermarket has announced that it will adhere to the lowest price on the whole network for a total of 8 models, including orchid, Luhua, Fulinmen, camel mark, Jiusan, Duoli, 6 well-known brands, these 8 edible oils are the current best-selling and explosive products.
From the overall price point of view, the edible oil of the main brands of Jingdong Supermarket is generally cheaper than other e-commerce companies by more than 10 yuan, and for whether to follow the price of Jingdong Supermarket, the customer service of other e-commerce companies will no longer reduce the price, and the specific price adjustment will pay attention to the store information.
For example, Luhua 5S physically pressed first-grade peanut oil 3.09L, Jingdong 89.9 yuan, other e-commerce 99.8 yuan, the price gap is nearly 10 yuan, but other e-commerce customer service said that it is already a preferential price.
In addition, the two products of the FLM brand also maintain the lowest price on the whole network, FLM edible oil non-GMO pressed corn oil 6.18L COFCO, JD.com 69.9 yuan, and other e-commerce 71.9 yuan.
FLM pressed a first-class nitrogen-filled fresh-keeping sunflower oil 6.18L, Jingdong 59.9 yuan, and other e-commerce 98.9 yuan, and about whether to compare prices, other e-commerce companies did not respond, only informed the concerned stores.
Orchid edible oil squeezing ancient peanut oil 6.18L version is 115.9 yuan, and other platforms 6.08L version all need 149.9 yuan.
At present, from the perspective of price tracking on the whole platform, the 8 explosive products of Jingdong Supermarket participating in the double 11 price war continue to maintain the lowest price on the whole network, while other platforms still have no confidence to follow the price even at the critical moment of 11.10 to 8, and Jingdong Supermarket has become the de facto lowest on the whole network.
During the Double 11 period, e-commerce companies and merchants will flexibly adjust prices according to sales changes and competitors' price changes, so under normal circumstances, it is generally difficult to achieve the lowest price on the whole network every day during the entire 11.11 ten days.
Jingdong supermarket edible oil category dares to publicly announce the lowest price on the whole network, and accept consumers for price comparison, to invest a huge cost, it is necessary to arrange a special team to monitor the price of the whole network 24 hours a day, and prepare huge expenses for price subsidies.
Edited by Chen Zhe