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The Mid-Autumn Festival National Day holiday has just passed, and many people choose to travel during this time to celebrate the festival and enjoy life. Dai Bin, president of China Tourism Research Institute, said that the Mid-Autumn Festival in 2023 is linked to the National Day, forming an 8-day super long holiday after the holiday. At the same time, the superimposed impact of the Hangzhou Asian Games and policy effects has made this year's holiday tourism market reach the highest popularity since statistical records. Holiday spending is a window into the economy. During the Mid-Autumn Festival National Day, the national consumer market has strong supply and demand, sufficient supply of goods, generally stable prices, and full release of consumer demand. This vigorous holiday consumption vitality reflects the resilience, potential and vitality of the mainland economy, providing strong support for the sustained recovery of the macroeconomy. According to the data center of the Ministry of Culture and Tourism, during the eight-day holiday of Mid-Autumn Festival and National Day, the number of domestic tourism trips reached 826 million, an increase of 71.3% year-on-year. If you look at it on a comparable basis, compared to 2019, this represents an increase of 4.1%. At the same time, domestic tourism revenue also achieved significant growth, reaching 753.43 billion yuan, a year-on-year increase of 129.5%. Compared to 2019, this represents an increase of 1.5%.
The intuitive reflection of this set of data is that the tourist attractions are crowded, and the night market snacks are brightly lit, all of which show the prosperity of the tourism market. In Beijing, for example, many citizens choose to visit hot spots of rivers and lakes during their holidays. According to statistics, about 5.1 million citizens play along rivers such as Liangma River, Liangshui River and Yushui River. Compared with the same period in 2022, the average number of people swimming in the river per day has increased by nearly half. In Yunnan, rural tourism is also very popular, and scenic spots represented by Jingmai Mountain have become popular destinations, with the number of rural tourism trips in the province reaching 18,007,700 person-times and tourism revenue reaching 8.103 billion yuan. In Sichuan, some core scenic spots continue to be "full", and 857 A-grade tourist attractions received a total of 37,595,800 tourists, an increase of 201.03% year-on-year. These data all show people's enthusiasm for travel and yearning for life. During the tour, people can wander the rural scenery, appreciate the beautiful rivers and mountains, and get close to nature. They can experience the customs and broaden their horizons in tourist attractions. While strolling around the leisure neighborhood, buy your favorite items and relax. These are all ways for people to find happiness and relaxation during the holidays.
In addition, holiday consumption has had a positive impact on economic development. The release of consumer demand during the holidays has promoted the prosperity of the commodity market and promoted economic growth. At the same time, the tourism industry has also developed tremendously. The increase in the number of tourists in tourist attractions not only drives local employment and income, but also enhances the vitality and competitiveness of the local economy. It can be said that holiday consumption has played an important supporting role in the sustained recovery of the macroeconomy. The Mid-Autumn Festival National Day holiday has become a long-awaited festival, and it has also become an important engine for economic development. We should cherish such holidays, not only to relax ourselves, but also to promote the development of society as a whole. In the next holiday, let us continue to carry forward the enthusiasm of tourism, feel the beauty of life, and contribute our own strength to economic development! The tourism and consumer market continued to heat up during the National Day Mid-Autumn Festival holiday, and people's travel and shopping needs continued to increase. In addition to the traditional tourist hotspots, more and more niche cities have become new travel choices, among which the number of passengers in "small airports" has increased significantly.
At the same time, cultural and tourism activities are also deeply integrated, and special activities such as lantern and moon viewing, cultural performances, parades, music festivals, etc., have become new highlights attracting tourists in various places, and effectively stimulate cultural tourism consumption. The consumer market this holiday season is also hot, with the passenger flow of demonstration pedestrian streets increasing by 94.7% year-on-year, the passenger flow of key business districts in 36 large and medium-sized cities increasing by 164% year-on-year, and the sales of retail and catering enterprises monitored by the country increasing by 9% year-on-year. The trend of consumption upgrading is also obvious, and people are paying more and more attention to health, intelligence, environmental protection and other aspects of products and services, this trend has been reflected in the market. The vibrant National Day Mid-Autumn Festival reflects the booming tourism and consumer markets, as well as the strength and vitality of China's economy. The consumption demand for personalized characteristics and interactive experiential services is continuing to increase. According to monitoring data from the Ministry of Commerce, the sales of catering enterprises increased by nearly 20% year-on-year. In Chongqing, Hangzhou and Wuhan, the year-on-year growth reached 30.3%, 19.3% and 16.3% respectively. Family reunion banquets, family and friends dinners, wedding banquets, etc. have also become hot spots for catering consumption. The film industry has also achieved significant growth, with the national film box office revenue exceeding 2.5 billion yuan, a year-on-year increase of nearly 70%.
Sports events such as the Hangzhou Asian Games, China Open, and Shanghai Masters have also attracted many sports enthusiasts. This data shows that the demand for personalized features and interactive experiences is increasing. In order to meet the escalating consumer demand, various localities are also constantly improving and optimizing the quality of supply, enriching new scenarios, new formats and new models of consumption, so as to form a new growth point for the holiday consumer market. In Shenzhen, for example, the new model is driving consumption growth. During this year's "Double Festival", the proportion of consumers placing orders through short videos and live broadcast rooms increased significantly. Merchants are also actively engaged in holiday marketing to attract consumer interest. Some merchants have launched special National Day packages and attracted customers through continuous short videos and live broadcasts of influencers. Through the platform's "interest recommendation", they managed to attract a large number of users. According to the relevant person in charge of the local life service platform Qianqianhui, the farmhouses around Shenzhen that they cooperated with launched lantern festivals during the festival and carried out 62 live broadcasts at the same time, which brought them nearly 400,000 sales conversion.
Ministry of Commerce spokesman He Yadong said that they will continue to organize various key activities to promote consumption and create more immersive, experiential and interactive consumption scenarios to promote the continuous recovery and expansion of consumption and contribute to the sustained recovery of the economy. Sales revenue of consumer-related industries increased by 21.3% year-on-year, which shows that consumption policies have stimulated the vitality of the market. The State Administration of Taxation analyzed the sales revenue of related industries in the country during the Mid-Autumn Festival National Day holiday and found that the sales revenue increased by 21.3% year-on-year. Such market vitality is inseparable from the concentrated support of consumer policies. During this holiday, the Ministry of Culture and Tourism held the National Day Culture and Tourism Consumption Month with the theme of "Orange, Yellow, Orange, Green Rural Scenic Scenery", and launched 149 national rural tourism boutique routes, leading tourists to enter the beautiful countryside, enjoy the autumn scenery and taste the autumn reality. In addition, 69 industrial tourism demonstration bases, including Beijing 798 Art Zone, have been launched, representing the high-quality development level of industrial tourism and meeting the personalized needs of tourists.
All in all, the consumption demand for personalized characteristics and interactive experiential services is increasing, and various places are also constantly improving the quality of supply and enriching new consumption scenarios, new formats and new models to meet the needs of consumers. The support of consumption policy has also injected surging vitality into the market. It is believed that through continuous efforts, the continuous recovery and expansion of consumption will contribute more to the sustained recovery of the economy. Recently, many places in China have launched measures such as cultural tourism consumption coupons and ticket special prices to stimulate tourists' enthusiasm and release consumption potential. For example, Yancheng, Jiangsu Province issued RMB110 million in cultural and business tourism consumption coupons, Hubei and Ctrip issued cultural tourism consumption coupons from 14 Hubei prefecture cities, including Wuhan and Yichang, and Inner Mongolia formulated a subsidy policy for "autumn tourism trains, charter flights and attracting tourists from inside and outside the region". The effect of these measures has also been verified, and during the festival, the consumption amount in Guizhou Province increased by 27.15% year-on-year. In addition, the Ministry of Commerce will also work with relevant departments to implement policies to promote consumption in the fields of home furnishing, automobiles, and electronic products, and organize and carry out key activities such as the "National Quarter-Hour Convenient Living and Consumption Festival", and launch consumption scenarios such as "Greeting the National Day with Love in the Mid-Autumn Festival" and "Promoting Business with Honesty and Credit to Benefit the People" to activate the consumer market.
Guizhou launched a series of promotional activities of "2023 Colorful Guizhou Golden Autumn Shopping Festival", continued to release the "Consumer Shopping Guide", and linked various cities, prefectures, enterprises and platforms to carry out a series of targeted holiday promotional activities. The relevant person in charge of the Ministry of Commerce said that since the beginning of this year, the competent departments of commerce at all levels have deeply organized and carried out a series of consumption promotion activities in the "Consumption Boost Year", focusing on boosting bulk consumption such as automobiles and household furnishings, and promoting the continuous recovery and expansion of consumption. Next, we will continue to focus on key points and take multiple measures at the same time to broaden consumption scenarios, create a consumption atmosphere, improve consumption conditions, stimulate greater momentum in the consumer market, and promote the sustained recovery of the economy. The consumption boom during the Mid-Autumn Festival National Day holiday can be seen as a footnote to the surging economic momentum of the mainland. Meeting the demand for consumption upgrading with high-quality supply will surely stimulate stronger consumption momentum and demonstrate the stronger resilience and vitality of the mainland economy. At the same time, this also requires businesses and governments to play their respective roles to jointly build a good consumption environment, so that consumers can feel real benefits and convenience, so as to promote the continuous development of the consumer market.
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