Warby Parker eyewear brand packaging design. With the opening of a new retail store in the nearby Ridgedale Center, Warby Parker commissioned Buddy-Buddy to develop a series of environmental artworks to display throughout the space. More than 20 illustrations celebrate the unique seasons, signs, and events of our hometown.
Our illustration system features a wide range of characters, activities, and themes. Each of Minnesota's four unique seasons is celebrated by capturing a variety of bespectacled figures in motion. These compositions unify the entire space through mirrored poses and consistent proportions, color palettes, and textures.
In 2022, Warby Parker became a glasses brand with a $3 billion valuation and millions of users! Warby Parker has been a pioneer in the DTC (direct-to-consumer) space since 2010. For more than a decade, Warby Parker has become a household name in the fashion eyewear industry with its affordable price and suitable marketing strategy!