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Gold suffered a "once-in-a-century" plunge The gold jewelry industry set off a wave of price reductions

author:Li Jin 💋

Recently, the international gold price has fallen sharply. This change immediately became the focus of the market, and there was a strong reaction from all parties. Some analysts pointed out that the decline in gold prices was caused by the superposition of multiple factors, and it is difficult to judge the decisive role of any single factor. However, it can be seen that this decline has exposed many variables facing the global economy.

Gold suffered a "once-in-a-century" plunge The gold jewelry industry set off a wave of price reductions

First, the Fed's continued rapid interest rate hikes led to a significant strengthening of the dollar. A strong dollar attracted inflows into the US market, weakening safe-haven demand for gold. Second, major economies face recessionary pressure or economic slowdown, and market deflation expectations rise, making gold a lower haven. Moreover, geopolitical tensions have eased and commodity prices such as oil have retreated, reducing inflation fears and weakening gold demand. Finally, the repeated new crown epidemic, the downward pressure on China's economy has increased, and the global economy is facing the risk of recession, resulting in a decline in market risk appetite and further suppressing safe-haven assets such as gold.

It can be said that the current global economy is facing many uncertainties, which has shaken the status of safe-haven assets such as gold. For a while, the outlook for gold became bleak and prices fell. This has undoubtedly disappointed investors who see gold as an important safe-haven asset. They have expressed concern and questioned whether gold's safe harbor status still exists. At the same time, some speculators also saw the decline as an opportunity to buy gold and prepare to buy the bottom. Either way, it shows that the fall in gold prices has caused a lot of shock to the market.

Gold suffered a "once-in-a-century" plunge The gold jewelry industry set off a wave of price reductions

Such a large movement will undoubtedly have an impact on the relevant market. There are reasons to watch for the signals behind this price anomaly and to be wary of the global economic outlook. At the same time, it is also necessary to treat all kinds of excessive emotions calmly and prevent irrational mass effects from expanding market volatility. This will be the right attitude for us in the face of this wave of gold price decline.

There are still differences in the analysis of the reasons for the decline in gold prices. But it can be roughly boiled down to the following:

First, the Fed's rapid interest rate hike caused the dollar to rise sharply, weakening safe-haven demand for gold. The Fed has repeatedly said it will firmly implement tightening until inflation returns to its 2% target. This has led to a sharp rise in US bond yields and the US dollar index hitting new highs. Money is generally flowing to dollar assets, depressing the attractiveness of non-dollar assets, including gold.

Gold suffered a "once-in-a-century" plunge The gold jewelry industry set off a wave of price reductions

Second, major economies are facing recessionary pressures and market deflation expectations are rising. There are now technical recessions in both the eurozone and the United Kingdom, and there are signs of slowing down in the United States. Inflationary pressures have been contained, markets are worried about deflationary risks, and gold's inflation-resistant properties have been weakened.

Third, the geopolitical situation has eased and commodity prices have retreated. The conflict between Russia and Ukraine has fallen into a stalemate, OPEC+ decided to cut production, and oil prices fell under pressure. Risk aversion has cooled, also weakening gold demand.

Fourth, the economic outlook has weakened, and market risk appetite has declined. The repeated new crown and the real estate crisis have dragged down China's economy, and the global economy is facing a possible recession. Market pessimism spread, risk appetite declined, and safe-haven assets such as gold were suppressed.

In summary, the combination of multiple factors such as Fed policy, economic slowdown, geopolitical situation and market risk sentiment has caused gold to lose its halo. However, analysts also said that gold's long-term safe-haven function will not be easily lost, and the current decline is also a low-absorption opportunity. Investors still need to be cautious.

Gold suffered a "once-in-a-century" plunge The gold jewelry industry set off a wave of price reductions

This round of gold price decline has also had an impact on China's gold jewelry market. Many consumers have turned their attention to cheaper non-pure gold jewelry such as platinum and karat gold. In jewelry malls, the number of customers buying pure gold jewelry has decreased significantly, and the popularity is no longer high. Some merchants said that business volume has fallen by double digits, and store traffic is also shrinking.

But industry insiders believe that this is only a short-term market reaction. In the long run, gold's status as a store of value and a luxury item will not waver. Chinese consumers' gold-buying traditions will not change easily, and the decline in gold prices also provides opportunities for gold purchases. In fact, some consumers on a budget who still want to buy pure gold jewelry are looking to take advantage of the opportunity.

According to industry analysis, this wave of price adjustment is also conducive to purifying the entire gold jewelry market. In the past, high prices limited consumption, resulting in counterfeit products with heavy impurities in the industry. The decline in prices can promote consumption upgrades, eliminate some small workshops, and help high-quality merchants stand in the market. At the same time, it will also promote merchants to improve quality and efficiency, and carry out differentiated competition through design, brand, service and other aspects.

Gold suffered a "once-in-a-century" plunge The gold jewelry industry set off a wave of price reductions

This round of gold price decline has undoubtedly hit investors. Investors who are overly bullish on gold and overly heavily positioned are the first to bear the brunt. Their assets have shrunk badly and their psychology has been affected. At the same time, some investors overreacted after the fall in gold prices and hurriedly sold gold assets to stop losses, resulting in further widening losses.

In response to the current situation, experts gave the following advice: First, maintain a rational attitude and do not be driven by price changes to make emotional decisions. Gold price volatility is inevitable, and it is important to allocate it over the long term. Second, assess your own risk appetite and adjust your gold position appropriately to avoid excessive portfolio fluctuations caused by the excessive proportion of a single asset. Third, consider layered investment and cover gold positions at different prices in a timely manner. Finally, optimize portfolio allocation and moderately increase holdings of fixed income assets such as bonds to balance risks.

Experts believe that gold is still an important safe-haven allocation asset, and this round of adjustment will not change its long-term attributes. Investors should seize the opportunity to bargain hunt, but also pay attention to iversal diversification to avoid excessive risk through a single asset. Only by assessing the situation and flexibly deploying can we turn crises into opportunities in this wave of market changes and obtain long-term stable returns.

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