The second quarter plan of the 2024 Jewelry and Jade Carving Cultural and Creative Competition - "Jade Sees Gongmei" creative plan

One

Purpose significance

In order to implement the spirit of General Secretary Xi Jinping's important speech of "strengthening cultural self-confidence and creating a better life", respond to the development strategy of Henan Province to promote the cultural tourism and cultural and creative industry as a pillar and the guiding ideology of Zhenping County's vigorous development of "jade + cultural creativity" and "jade + cultural tourism", do not forget the original intention, keep pace with the times, and take cultural creativity as the future and tipping point of the jade industry. Improve the level of creative design, build a platform for communication and collaboration, promote the transformation of achievements, let creativity find markets, let enterprises find business opportunities, let people get close to art, enhance the soft power and industrial competitiveness of jade carving culture, promote the fashion, jewelry and youth of Zhenping jade carving, and promote the transformation of Zhenping jade cultural industry to cultural and creative industry.

Two

Contest theme

Yujian cultural creativity makes life better

Season 2: Tamami Komi

In Chinese culture, jade has a high status and rich symbolism. It is regarded as a symbol of purity, dignity, tenacity, and gentleness, and is the embodiment of the virtue of a gentleman. The ancients said that "a gentleman is more virtuous than jade", that is, the characteristics of jade are used to compare people's moral cultivation. Jade is not only revered for its natural beauty, but also for its artistic charm and humanistic value after being carefully carved. In the field of arts and crafts, jade carving is a traditional art with a long history and exquisite skills, through ingenious design and meticulous carving, giving life and soul to the originally silent jade.

The jade and carving technology, lacquer craft, yarn embroidery craft, weaving technology, carpet craft, metal craft, ceramic craft, jewelry craft, flower painting craft, ethnic and folk crafts and other arts and crafts are combined, on the basis of traditional crafts, into modern creative design elements, focusing on innovation, artistry, practicality. It shows the cultural heritage and artistic value of jade and traditional handicrafts, which not only highlights the characteristics of traditional crafts, reflects the cultural connotation, but also conforms to modern aesthetic and artistic characteristics.

Three

Organizers, undertakers and co-organizers

Organizer: Zhenping County People's Government

Organizers: Zhenping County Jade Culture Reform and Development Pilot Zone Management Committee, Nanyang Artists Association, Nanyang Civil Artists Association, Zhenping Jewelry and Jade Carving Cultural and Creative Center, Zhenping Jade Zhigu Industrial Park, Zhenping County Jade Craftsman Master Cultural Operation Co., Ltd

Supported by: Jewelry Education Committee of China Vocational and Technical Education Society, Shenzhen Jewelry Designers Association, Nanyang Vocational College of Arts and Crafts, Zhenping County Gem and Jade Association, Henan Jiahao Jewelry Co., Ltd., Nanyang Liyu Jewelry Culture Co., Ltd

Four

Contest time

Call for works: May 10 - June 30, 2024

Selection time: June 30 - July 10, 2024

Exhibition: July 10 - July 20, 2024

All times are subject to the information released by the organizer of the competition

Five

Awards

In order to encourage more outstanding participants, the competition will set up one first prize with a bonus of 10,000 yuan; 2 second prizes, 5,000 yuan; 3 third prizes, 3,000 yuan. During the competition, the organizer will give priority to organizing the award-winning contestants to connect and sign contracts with national cultural tourism and cultural and creative enterprises, Zhenping Yu cultural industry production and processing enterprises, etc., and amplify the creative value of the contestants and promote the transformation of business under the premise of fully respecting and protecting the intellectual property rights of the contestants.

Six

Who is eligible to participate

The competition is open to the national jewelry and jade industry base, cultural and creative enterprises, well-known jewelers, arts and crafts masters, jewelry and jade carving designers, carvers, teachers and students in relevant universities, designers and jade carvers to solicit entries

Seven

Category

The competition is divided into physical participation group and manuscript participation group

Eight

Requirements

This competition emphasizes the creativity of jade culture, highlights the design process, reflects the beauty of jade, pays attention to the originality of the work, improves the quality of the product, encourages commercial transformation, and expresses the concept of design leading the future and making life better.

1. The core performance part of the design work is mainly jade, covering other materials;

2. There is no limit to the size and form of expression of the design works, and the materials and processing costs of mass production need to be considered. It can be a simple jade carving, but complex carving is not recommended;

3. The style of the entries is not limited, and the product design is encouraged to be younger and lighter, reflecting the characteristics of fashion, simplicity and elegance;

4. Pay attention to the functional innovation and modeling innovation of the product, pay attention to the comfort of use, conform to the principle of ergonomics, and reflect the humanized characteristics of product design;

5. The entries can combine modern aesthetics and market demand, combine jade carving with fashion, art, science and technology and other fields to create cultural and creative products with unique charm and practical value;

6. Entries should be based on traditional craftsmanship and integrate modern creative design elements, so that the works have both traditional charm and modern sense. The design of the work should focus on innovation, practicality, artistry, and conform to modern aesthetic concepts.

7. The entries should be original by the participants, in order to avoid disputes related to the copyright of the works during or after the competition, the participants are requested to keep the drafts of the creative process, video images and other supporting materials.

Nine

Precautions for submission of works

1. Participants in the physical group need to submit JPG format pictures of their entries, and the quality of the pictures must meet the requirements of A3 size printing; After the judges are shortlisted, the physical works will be delivered or sent to the place designated by the organizing committee of the competition.

2. Participants in the manuscript group need to submit 3D renderings (or hand-drawn renderings, physical photos) in JPG format, three views, and size drawings, and a single photo should not exceed 10M;

3. The total number of entries submitted by each participant shall not exceed 3 titles/series;

4. Entries must be accompanied by a creative description and process characteristics within 300 words;

5. Submission requirements: All entries must be uploaded and submitted by email in electronic document format as required, and the email address for electronic file submission is: [email protected]; The format of the email title is: Contest Theme + Author's Name + Work Name

6. In order to adhere to the principle of fairness, impartiality and openness, it is forbidden to contain any information that can identify the participants in the design draft;

Entries must be submitted at the same time as the registration form, otherwise they will be considered invalid.

Ten

Judging Criteria

The works are mainly considered from eight aspects: in line with the theme, the first is the beauty of cultural timeliness, which encourages the exploration of the creative and innovative transformation of China's excellent traditional culture; The second is the beauty of creative design, and the expression of design materials tends to be contemporary and personalized as much as possible; The third is the beauty of jade material, which should reflect the unique beauty of jade that distinguishes it from colored gemstones; The fourth is the beauty of color matching, the design should consider the rationality of color and material matching, with fashionable and youthful expression; The fifth is the beauty of technology and craftsmanship, the characteristics of the process require ingenuity in simplicity and elegance in exquisiteness; The sixth is the beauty of overall harmony, the various parts of the work should be coordinated with each other, showing the harmony and unity of the whole; The seventh is the emotional beauty of the story, the work should be based on the story or emotion behind it, so that the viewer can resonate when appreciating; The eighth is the beauty of business, the work should consider the production cost, as well as the use of the feeling, and strive to make the potential of the explosion.

Eleven

intellectual property

1. All participants shall ensure that the works submitted by them are entitled to copyright in accordance with the Copyright Law of the People's Republic of China, and the submission of works for competition is deemed to agree to the rules of the competition on copyright. The organizing committee of all entries has the right to publish, screen, publish, publicize and exhibit, and has the right of priority and purchase.

2. The organizing committee of the competition has the right to publish, screen, publish, publicize and exhibit the award-winning works, and has the priority of other intellectual property rights such as the landing and development of the design results of the competition. Without the consent of the Organizing Committee, any other unit or individual shall not publicize, publish, screen, display, etc. the design scheme of the award-winning products of this competition, and shall not transfer it to a third party, otherwise, the Organizing Committee has the right to pursue legal responsibility;

3. If the legal liability caused by the plagiarism of the entrant's works, theft of trade secrets, etc., the entrant shall be responsible for it, and the organizer and organizer have the right to cancel their qualifications, revoke the award and recover the bonus;

4. All participants in this competition are deemed to have read and agreed to the terms of association. For matters not covered herein, the Organizing Committee has the right to follow up and modify and reserve the final right of interpretation of this competition.

twelve

Contact

E-mail address for the acceptance and service of the official designated works of the competition organizing committee: [email protected]

Telephone [phone] Yang Lei, Organizing Committee of the Competition

Mailing information: Yang Leihui, fifth floor, Building A1, Yushi Zhigu Industrial Park, East Section of Yucheng Avenue, Shifosi Town, Zhenping County, Henan Province, Tel: [phone], postal code 474250

Supervision telephone [phone] (same number on WeChat) Competition Organizing Committee Li Xun

2024 Jewelry and Jade Carving Cultural and Creative Design Competition

Event Organizing Committee

Source: Zhenping jade carving

Review: Yang Yang Proofreader: Wang Yuan Editor: Huang Leilei

Contributions from all walks of life are welcome ([email protected])