Recently, with the continuous rise of international gold prices, the domestic gold consumption and investment market is also very lively. However, under this craze, complaints in the field of gold jewellery consumption have gradually surfaced, mainly involving defects in workmanship, opaque gram weight, misleading publicity and product quality.
In response to these complaints, the Market Supervision Bureau of Changzhou City, Jiangsu Province recently conducted administrative interviews with relevant associations and well-known brands in the local gold and jewelry industry, aiming to further standardize the market operation order and protect the rights and interests of consumers.
Recently, complaints from the gold and jewellery industry in Changzhou have focused on the quality of the jewellery, the opacity of the pricing model, and the lack of clarity in the "trade-in" service. Some merchants conceal important information and false publicity in the sales process, which brings a lot of trouble to consumers.
In order to maintain market order, the regulatory authorities interviewed a number of gold and jewelry business enterprises, requiring them to face up to their own problems and make corresponding rectifications. At the same time, the regulatory authorities also reminded consumers to remain rational when buying gold jewelry and not to be confused by the exaggerated propaganda of merchants.
In addition to Changzhou, Guangdong and other places have also recently seen an increase in gold jewelry complaints. These complaints mainly relate to problems such as concealment of jewelry weight, adulteration and excessive after-sales service costs. Some merchants take advantage of consumers' ignorance of gold knowledge to seek improper benefits through false publicity, adulteration and other means, which seriously damages the rights and interests of consumers.
In this regard, experts suggest that consumers should choose formal channels when buying gold jewelry to understand the purity, fineness and craftsmanship of the product. At the same time, it is also necessary to keep the proof of purchase so that you can protect your rights in the event of a dispute. In addition, consumers should also remain vigilant about emerging gold investment methods and fully understand the relevant risks before making decisions.
In conclusion, consumers should maintain a rational and cautious attitude when buying gold jewelry, and choose reputable merchants and products. At the same time, the regulatory authorities should also strengthen supervision to crack down on illegal business activities and safeguard fair competition in the market and the legitimate rights and interests of consumers.