Recently, the international gold price has continued to rise, and the domestic gold consumption and investment markets are also hot. At the same time, consumer complaints about gold jewelry also occur from time to time, mainly focusing on process defects, concealment of gram weight, false publicity, adulteration, etc.
In order to further standardize the operation order of the gold jewelry market, recently, the Changzhou Municipal Market Supervision Bureau of Jiangsu Province conducted an administrative interview with the Changzhou Gold Jewelry Association and China Gold, China Jewelry, Lao Fengxiang and other well-known gold jewelry brand management enterprises. How to avoid being deceived when buying gold jewelry?
False propaganda and non-standard use of measuring instruments
A number of gold and jewelry companies were interviewed and admonished
Jiang Ke, director of the Market and Consumer Environment Supervision Division of the Changzhou Municipal Market Supervision Bureau, told reporters that the recent complaints about the gold and jewelry industry in Changzhou are mainly concentrated in three aspects.
Jewelry has quality problems such as fracture, deformation, discoloration, and inlay falling off;
The "fixed price" gold pricing model is not transparent, the operator does not inform the gram weight of the gold jewelry when selling, and the "fixed price" goods and the goods by gram weight cannot be exchanged;
The "trade-in" of gold does not clearly indicate to consumers the name, weight, purity, unit price and other information of the "craft gold" exchanged.
In response to consumer complaints, the regulatory authorities organized on-site inspections. During the inspection, in addition to the above-mentioned centralized complaints, the staff also found that some well-known gold jewelry brands had problems such as false publicity, non-standard use of measuring instruments, and failure to clearly mark prices in the business process.
In terms of advertising, such as the gold price, merchants will advertise 480 yuan/gram, but in fact, there will be a small number of words to mark the price of 480 yuan per gram for every 5 grams, not 480 yuan per gram in the real sense, as well as processing fees or other fees;
In terms of measurement, the measuring instruments used by some operators have not been legally calibrated, and there are deviations.
In view of the common problems in the industry, the person in charge of the relevant department of the Changzhou Municipal Market Supervision Bureau interviewed and warned a number of gold and jewelry business enterprises: let the operators make a rectification commitment for their own problems, and let all the participating enterprises sign a letter of commitment to honest management.
Concealment of gram weight, adulteration, and high after-sales service costs
There has been a significant increase in gold jewellery complaints in Guangdong and other places
In addition to Jiangsu, recently, there has also been a significant increase in gold jewelry complaints in Guangdong and other places. The reporter searched on a complaint platform and found that there were more than 34,000 complaints with the keyword "gold".
Ke Yiwen, director of the Information Department of the Guangdong Provincial Consumer Council, said that the recent consumer complaints mainly focus on problems such as concealment of gram weight, adulteration, and high after-sales service fees.
Concealing the weight of jewelry, and individual merchants not truthfully informing the difference between the weight of pure gold and "fixed price" gold, inducing the purchase of high-priced products;
False publicity, adulteration and adulteration of products, the actual purity is inconsistent with the publicity and labeling, forgery of identification certificates, and the existence of fake and fake sales;
The after-sales service fee is high, and when the jewelry has quality problems such as fracture and deformation, and process defects, it is required to pay unreasonable labor costs for maintenance;
Additional replacement conditions, "trade-in" products are subject to various fees, and the details of the exchangeable products, depreciation costs, wear and tear fees, and new jewelry processing fees are not informed in advance.
Ke Yiwen told reporters that previously, Mr. Cai, a consumer in Guangzhou, bought a bracelet worth 10,540 yuan in a gold store. Later, a friend reminded that if the price of the bracelet was much higher than the international gold price according to the unit price, the consumer felt deceived and returned to the gold store to ask for a re-verification of the price of the bracelet according to the actual gram weight.
During the mediation process, the merchant pointed out that the bracelet purchased by the consumer is the "price marked" gold jewelry in the store, that is, the commonly known "ornamented gold", although the number of grams is small, but the cost of craftsmanship is high, according to the industry rules, it is generally not sold according to the number of grams, but sold at the form of "fixed price", and the merchant has made a clear reminder at the sales counter and fulfilled the obligation of clearly marking the price. After repeated mediation, the consumer agreed with the merchant's explanation and no longer insisted on the refund request.
Expert: It is necessary to look at the trend of gold prices objectively and rationally
Don't invest blindly to buy
In response to the above problems, Ke Yiwen reminded consumers to look at the trend of gold prices objectively and rationally, and not to blindly invest and buy. When buying gold jewelry:
Try to choose well-known brands, carefully compare and choose, and ensure that the business has a formal business license and relevant qualifications;
Carefully check the purity, fineness and craftsmanship of the product, and inquire about the pricing method, replacement conditions, processing costs, etc. of gold jewelry;
Keep the proof of purchase, such as invoices, appraisal certificates, etc., so that you can use them in case of disputes.
Jiang Ke, director of the Market and Consumer Environment Supervision Division of Changzhou Municipal Market Supervision Bureau, reminded consumers to pay attention to the loss of gold in jewelry refurbishment, and before recycling, consumers need to clearly understand the gram weight of their recycled gold and use verified measuring instruments to avoid economic losses.
In addition, Jiang Ke also said that for new investment methods such as gold custody, investors should remain highly vigilant, and must fully understand the operation mode and potential risks of related businesses before investing, and do not blindly listen to the publicity promises of merchants. In the event of a consumer dispute, the relevant evidence should be retained, and the merchant should first negotiate to resolve it, and if the negotiation fails, you can complain and report to 12315 and 12345, or you can complain to the consumer association.
Source: Voice of China, People's Daily Online
Editor: Li Zhiying
Duty Director: Yuan Yuzi
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