Ballantine's is a world-renowned Scotch whisky brand, founded by George Ballantine in 1827 and now part of Pernod Ricard, and is currently the world's second-largest Scotch whisky brand, with global sales of 9.2 million cases (9 liters per case) in 2022, and has been the runner-up in the global Scotch whisky sales list for many consecutive years. In the 2022 Global Spirits Brand Sales Ranking released by The Spirits Business, a well-known alcohol and beverage media outlet in 2023, Ballantine's ranked 28th, ranking among the top 50 best-selling spirits brands in the world.
Ballantine's has launched a new whisky line, the Golden Hour, which is rooted in Ballantine's "Time Perfects Quality" brand philosophy, emphasizing the importance of setting aside time to create truly important moments. Available exclusively in travel retail channels around the world, each product in the collection complements the original 23-year-old Ballantine's and is matured in French oak barrels to give Scotch whisky lovers a unique and beloved classic.
At the same time, the first in the Golden Hour series was released, based on Ballantine's 23 years old, the original cask in Cognac Casks, and the first cognac cask whisky in the history of the Ballantine's brand, with a 23-year-old age and 40% ABV and a capacity of 700ml.
The wine is now available for sale only in travel retail outlets, with an official suggested retail price of US$279, or about 2,020 yuan at the current exchange rate. If you're planning a trip in the near future, you can look for them when you pass by a travel retail storefront. We will continue to pay attention to relevant trends, and if there is more information in the future, we will bring it to you in a timely manner, and you will not miss it by following this account.
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