TikTok Shop US list: Small stores with monthly sales of more than $5 million have appeared

Wen 丨 He Yang

A few days ago, TikTok has officially launched its e-commerce service TikTok Shop in the United States. This also means that after months of small-scale testing, TikTok began to fully promote closed-loop e-commerce business in the country with the largest number of users.

According to data from EchoTik, TikTok's third-party data intelligence analysis platform, from July to August, the number of TikTok Shop stores in the United States has increased significantly, reaching more than 10,000, an increase of more than 100%; The overall sales of small stores on all platforms also increased by 2.5 times.

From the perspective of hot-selling categories, care and beauty, women's clothing, mobile phones and electronic products have steadily expanded and remain the top three categories in terms of sales. The emerging categories are "Health" and "Food & Beverage", which may be new areas worth developing, although the current sales scale is not large. Compared with the boom of other categories, the sales of fashion accessories and household goods fell slightly in August.

In addition, it is worth mentioning that the sales ranking of small stores on all platforms has also changed significantly, which is related to more merchants entering TikTok Shop, and it also shows that the TikTok market is changing very rapidly.

In order to present the latest progress of TikTok Shop's US e-commerce business in more detail, Ebang Power and EchoTik have compiled a sales list of TikTok Shop's US small stores in August this year. According to the total monthly sales, the list is divided into the hot category list, the top 20 store sales on all platforms, and the top 10 store sales of the top five categories (beauty and care, women's clothing, mobile phones and electronic products, kitchen supplies, food and beverages) in the month, for the reference of the majority of merchants.

Data Description:

The list data is provided by EchoTik, a third-party data intelligence analysis platform of TikTok, and the statistical time is from August 1 to August 31, 2023.

01

Hot Category List

In August, in the TikTok Shop US small store hot category ranking, care and beauty still held the first position, with total monthly sales of nearly 25 million US dollars, an increase of more than 250% compared with 6 million to 7 million US dollars in July; The second largest category of women's clothing, with total monthly sales of nearly $15 million, up more than 100% from $6-7 million in July; The third is mobile phones and electronics, with total sales of nearly $5 million, which is also a significant increase from $2-3 million in July.

Compared with the Top 15 hot category list in July, the important changes in August include:

1 Total sales in the Food & Beverage category rose more than 130% in August, rising to 5th from 8th in the previous month.

2 Total monthly sales of men's clothing increased more than 7 times compared to July, rising from 12th to 7th.

3 Total monthly sales of household goods increased, but fell to 11th from 6th in the previous month.

4 Total monthly sales in the collectibles category increased, but fell to 8th from 4th in the previous month.

5 The computer and office equipment category ranking was little changed, but the total monthly sales increased by 280%.

6 "Health" was the dark horse category in August, ranking 13th in the hot-selling category with total monthly sales of about $1 million.

02

Top 20 sales of small stores on all platforms

Among all the small stores on the platform, the top seller in August was The Beachwaver, a new face from the care and beauty category, with estimated sales of between $5 million and $7.5 million; In second place is Freckled Poppy, a women's clothing category, with total monthly sales of between $4 million and $5 million, and the small store was the first place in July; In third place is Kali Rose Boutique, also from the women's clothing category, with total monthly sales of between $4 million and $5 million.

It can be seen that among the top 20 small stores in terms of sales in August, only 7 are old faces from last month, and the remaining 13 are new small shops on the list.

Old faces include: Freckled Poppy, Kali Rose Boutique, Wyze, MySmileUS (rushed from 16th to 7th), Unineed US (dropped from 6th to 13th), Wild Man Drinking Company (from No. 2 to No. 16), Soo Slick. (from No. 15 to No. 17), AROMA CONCEPTS FL.

In addition to the first place The Beachwaver, Bad Addiction Boutique, Revolve, Zenfulnote, and Toplanet also broke into the top ten.

03

Top 10 sales of small stores in the top five categories

Beauty & Treatments, the No. 1 category by sales in August, welcomed a number of up-and-coming forces, including No. 1 The Beachwaver, No. 3 Revolve, No. 6 Twenties Beauty, No. 9 TYMO-BEAUTY, and No. 10 Sud Scrub, all of which made the list for the first time.

In the women's clothing category, Freckled Poppy remained in first place in August compared to July, Kali Rose Boutique remained second, and PloppyDollyUS rose to third from seventh in July.

In the mobile phone and electronics category, Wyze, the sales champion in July, remained the first in August, Goodie Bag rose from fourth place in July to second place in August, and Anti Boring Gaming ranked third in August, which was a new face that did not make the list in July; Newegg, Inc. also made its debut, coming in fourth.

In the kitchen utensils category, GPM ranked first with monthly sales of $250,000-$500,000, followed by Discount Divas Boutique and TopMallAll.

As an emerging food and beverage category in August, the first small store in monthly sales was Oat Haus, with estimated sales between $150,000 and $300,000, Yum Yum Candy Shop in second place, and Bussin Snacks in third.