The cultural exhibition venue carries the history of a city, is the most important part of "urban memory", and is also a symbol of the city's culture and taste. With the further release of people's cultural needs, cultural venues have also become the main front of "cultural consumption". At present, Heping District proposes to build an international consumption center city landmark area, and it is imperative to "build a breakthrough" with a differentiated strategy, and the cultural and expo venues throughout the region may become the "problem-breaking ideas" of the Heping District.
Looking at the world and abroad, many cities regard cultural and expo venues as an "important piece" of the "consumer puzzle". New York's Fifth Avenue, known as the "Street of Dreams", is home to many brand stores, and famous cultural venues such as the Metropolitan Museum of Art, the Whitney Museum of Art, and the Solomon Guggenheim Museum are also located here. Tianjin's Binhai New Area Cultural Center also brings together many cultural and expo venues such as Binhai Library, Binhai Art Museum, Binhai Science and Technology Museum, etc., which effectively promotes the consumption of surrounding performing arts, entertainment, cultural creativity, catering and other formats.
By "anchoring" the high-end customer base of the cultural and expo venues and forming a superposition effect with the surrounding consumption formats, this new path releases endless consumption potential.
As the window of "a hundred years of China to see Tianjin", rich historical and cultural resources nourish the hot land of the Heping District, 9.98 square kilometers of the Heping District, with more than 20 cultural and expo venues, the Tianjin Postal Museum (the former site of the Tianjin Daqing Post Office) that issued China's first set of stamps - Dalong stamps, the Tianjin Finance Museum showing the background of "century-old finance", the Lianrun Chuxin Cultural Dissemination and Promotion Center with the "lian" culture as the core, and the Lishunde Museum that tells the story of Tianjin's century-old changes... These venues are quite famous and popular.
At the same time, the red history densely covered with the scale of the times has also left a heavy mark in the Heping District, recording the history memorial hall of the CPC Tianjin MunicipalIty, which recorded the course of the CPC's leadership of the Tianjin people in carrying out revolution and construction, the Tianjin Municipal Military Control Commission, which is located in the century-old Zhang Garden, and the memorial hall of the former site of the CPC Tianjin Municipal CPC Committee. These cultural and expo venues, which were built on red ruins, continue to write the chapter of the times today.
With the help of cultural and expo venues to enhance the attractiveness of urban areas, Heping District does have such confidence and confidence, however, although there are many cultural and expo venues in Heping District, there may be some way to go to transform them into a "new engine" to drive consumption.
First, our excavation of the story of the Five Avenues is not deep enough, as a famous street of Chinese history and culture, the National 4A-level Scenic Spot of the Five Avenues is well-known at home and abroad, known as the "International Architecture Expo", US President Hoover, Five Star General Marshall, Xu Shichang and Cao Kun, the two presidents of the Republic of China, more than 300 modern celebrities have lived here, which is a valuable historical and cultural resource of the Peace Zone. Nowadays, tourists come to the Fifth Avenue, most of them are "walking around and looking at the flowers" to see the Western-style buildings, but it is difficult to really "walk in" to understand the story of the Western-style buildings, and the cultural and expo venues located in the Western-style buildings are only a few small-scale venues such as the Five Avenues Celebrity Impression Museum and the Tianjin Agarwood Art Museum. Second, it has not been able to effectively stimulate "indirect consumption", and most of the income of cultural and expo venues comes from the "direct consumption" of tickets and explanations, except for some cultural and expo venues located in Minyuan Square, retail, catering, entertainment and other formats have not formed an effective agglomeration around the cultural and expo venues. Third, some cultural and expo venues are not "international" and "fashionable", it is difficult to attract foreign tourists, and the sense of experience of the exhibition form is not strong enough to attract the attention of young people.
If you want to overcome this difficult road, you must open the "Tsu Gate" on your head.
Western-style building resources are not only the Western-style building itself, we must dig deep into its cultural core, tell the story of the Western-style building and the story of peace hidden in it, and even let each Western-style building become a "micro-exhibition hall", and then create a one-day tour route of the Peace Museum, and "string beads into a line" of some "small and fine" cultural and expo venues, so that citizens and tourists can enjoy the Peace Museum in one day, and at the same time, the high-quality cultural and tourism resources such as the Five Avenues International Building and the Century-old Persuasion Field will be promoted synchronously, and the cultural and tourism consumption potential of the Peace Zone as a national tourism demonstration area will be further released.
In view of the topic of pulling "indirect consumption", some cultural and expo venues in Heping District have also actively explored, such as the Five Avenues Historical Museum, which reproduces the Cheeseland Restaurant of a hundred years ago, where you can not only gain an in-depth understanding of the history of the Five Avenues, but also taste the "old-fashioned" coffee and pastries of a hundred years ago, which is quite sought after by citizens and tourists. In addition to the model of "cultural exhibition + catering", the launch of immersive tour projects and cultural and creative derivative products is also a new idea to promote "indirect consumption".
In addition, promoting the English interpretation service of cultural and expo venues, attracting well-known exhibition activities at home and abroad to be held in Heping District, promoting the construction of digital cultural exhibition venues, and creating more experiential venues can also realize the "cultural siphon" of cultural and expo venues and promote the construction of international consumption center urban landmark areas.
The soul of the country, the text to transform it, the text to cast it.
It is believed that in the near future, our cultural venues will be able to provide more and better cultural and derivative services, and the path of enhancing the attractiveness of urban areas with cultural venues will also be of more practical significance, and under the guidance of innovation-driven, the road of promoting cultural consumption in the Peace Zone will also become wider and wider.