On the morning of October 4th, the "Sports Benefit Up" public welfare forum of "Wuhan Contemporary • 2020 Yao Foundation Charity Competition" was successfully held on the fifth floor of the banquet hall of Wuhan Liantou Peninsula Hotel, and Yu Jia, director of Yao Foundation and host of CCTV Sports Channel, opened and presided over the forum. Big celebrities from different fields and different professions gathered at the scene: Mr. Zhao Jiexiu, deputy director and researcher of the Institute of Sports Science of the General Administration of Sports, Bai Yansong, news commentator, Pu Cunxin, performing artist, and other guests delivered keynote speeches respectively.
The forum was divided into three topics: Zhu Yiming, Bi Qing, Zheng Xiaofei, Wu Zunyou and other experts and scholars from medical and public health departments and sports medicine introduced how to promote the healthy growth of individuals through exercise more scientifically and reasonably in the topic of "Exercise for Health: The Interaction of Medicine and Health and Sports"; Lu Yongli, Xu Lin, Cao Di, Dr. Yi Rentao, Chairman of Wuhan Contemporary Ming Cheng Culture and Sports Group Co., Ltd. (hereinafter referred to as "Contemporary Culture and Sports") and other well-known entrepreneurs in the "" The function and value of sports were shared in the topic of "New Situation of Sports Development: The Pursuit of All-round Development and a Better Life"; Chen Yibing, Wu Peng, Shi Dongpeng, Wei Qiuyue, Xu Jiren and other outstanding sports practitioners started from their own experiences in the topic of "Shaping and Transmitting sportsmanship: From Self-Change to Passing on the Torch", and told about the impact and positive role of sports on people. Yao Ming, founder of The Yao Foundation and chairman of the Chinese Basketball Association, made a concluding speech to the forum and thanked the Wuhan Municipal Government for its trust and the support of caring partners such as The Contemporary Group.
As a leading figure in the sports industry, when talking about how to view the prospects of the sports industry in Wuhan after experiencing the test of the epidemic, Dr. Yi Rentao, chairman of Contemporary Culture and Sports, who is also the executive committee member of the 11th Chinese Football Association and the vice chairman of the 9th Hubei Sports Federation, said: When listed companies chose the main business direction in the early stage, from 14 or 15 years, they judged that cultural media plus sports would be a new trend in the future development of the industry, so they chose sports as an important direction. The constantly mentioned youth movement and health for all also have unlimited potential.
Regarding the development of the sports industry in Wuhan after the epidemic, Dr. Yi Rentao believes that "the development of the sports industry in Wuhan is just in time". This conclusion can be interpreted from several aspects: First, the development of the sports industry is closely related to the development of the entire social economy, and only when the social and economic development reaches a certain stage, the sports industry will get more attention. As China's economic operation remains stable overall, the proportion of sports in life will become heavier and heavier; second, after experiencing the epidemic, Wuhan citizens have a new understanding of life, understanding of health and yearning for sports. On the basis of this society, the development of Wuhan's sports industry will drive the development of national fitness; third, with the strong support of the Wuhan Municipal Party Committee and Municipal Government and the sports department and the Wuhan Municipal Sports Bureau, the completion of the 2019 Wuhan Military Games has left a large number of sports venues and sports facilities for Wuhan, and under the premise of more perfect infrastructure, the "retaliatory sports" of Wuhan citizens caused by the epidemic will greatly promote the rapid development of Wuhan's sports industry.
Contemporary Culture and Sports is a leading Shanghai A-share main board listed company integrating film, television, sports and cultural industries in China. Contemporary Culture and Sports is not only the first listed company in Hubei to be awarded the title of "National Sports Industry Demonstration Unit", but also the only private enterprise in Hubei with a TV drama production license (Class A).
Under the leadership of Dr. Yi Rentao, chairman of the company, contemporary culture and sports since the transformation of the big cultural industry in 2014, by the end of 2019, the company's total assets and net assets have increased by 54 times and 32 times, and in 2018, it broke the monopoly of the international sports company SPORTFIVE (formerly Lagardère Sports) on the commercial agency rights of the AFC for 27 years, and won the global exclusive business rights of the AFC from 2021 to 2028. It has created a record of exclusive development of the top international sports IP led by a Chinese company. During this period, Dr. Yi Rentao was elected as the 11th Executive Committee member of the Chinese Football Association, becoming the first Wuhan business person in the list of the Executive Committee in the 64 years since the establishment of the Chinese Football Association, and was recently elected as the ninth vice chairman of the Wuhan Sports Federation.
Nowadays, the contemporary sports sector has formed a more coordinated and mutually promoting development of a complete sports industry chain, of which contemporary culture and sports have the best sports marketing companies. At the same time, as an international enterprise with the largest number of core event copyright resources, Contemporary Culture and Sports has the exclusive new media copyright of top football leagues including La Liga in China, the European Cup and the European Nations League, and is the exclusive global business rights partner of the AFC from 2021 to 2028. Xinai Sports, a subsidiary of Contemporary Culture and Sports, fully operates the head sports video live broadcasting platform iQIYI Sports, which currently has more than 3.5 million paying users, broadcasting events including La Liga, European Nations League, WTA, ATP, Australian Open, Golf PGA Championship, Golf British Open and other events, and will also broadcast the yao foundation charity tournament from 6:30 pm on October 4. At present, Contemporary Culture and Sports has operated 6 national fitness venues in Wuhan, creating a new development model of "space + content + Internet" online + offline.
As the leading enterprise in the sports industry in wuhan, Hubei Province, which has been most affected by the epidemic, Contemporary Culture and Sports has not forgotten its corporate responsibilities, and has taken the lead in responding to the call of all parties during the epidemic period, and as of June 30, 2020, a total of 4.2 tons of alcohol, 1,500 protective clothing, 114,000 masks, 10 ventilators and 10 oxygen concentrators have been donated. At the same time, the company's volunteer team participated in related epidemic prevention activities for more than 3,000 hours. Its venue operator Hanwei Sports actively responds to national policies, resolutely implements the relevant requirements of the provincial government, and in accordance with the unified deployment of the Wuhan Municipal Government, temporarily closes all sports venues, suspends the offline services of all self-operated and resident training institutions, and suspends the organization of gathering events. Nowadays, after the overall efforts of the whole country, the domestic epidemic prevention and control has achieved a decisive victory, and all the sports venues under our company that have been closed due to the epidemic have been reopened, and the current economy and society are entering a comprehensive recovery stage. The Administrative Committee of Wuhan Economic and Technological Development Zone, Wuhan Municipal Sports Bureau and Contemporary Culture and Sports, through co-hosting this year's 2020 Yao Foundation Charity Competition, hope to show the country the firm confidence of Wuhan's recovery, and contemporary culture and sports also hope to support the overall recovery of The sports industry in Wuhan, Hubei Province, by standing at the forefront of the sports industry.