Is this going to be a big man again?
Last year, Musk made a mistake and shrank in value madly, and finally put his "richest man in the world" hat on the head of LVMH, that is, the "godfather of luxury" Bernard Ernault.
Some people may be curious: a fashionable person cannot be worth hundreds of billions of dollars no matter how rich he is...
It's hard to say otherwise, but the LVMH business empire built by Mr. Bernard really has this ability!
Sheep use a picture to take everyone to understand what the LVMH family has
LV, Dior, Tiffany, Celine, Fendi, Givenchy, LOEWE, Hennessy, Ochly...
It is no exaggeration to say that it occupies half of the fashion brand!
As for the other half... As we all know, the old man's hobby is to acquire major fashion brands
It's just that there is not much time left for the old man.
Because the old man is 74 years old this year, although in 22 years he extended his control over the group by amending the articles of association to allow himself to run the company until the age of 80 (the original age limit was 75 years old).
But it also means handing over the group to its next successor in the coming years.
The old man has a total of two marriages, 5 children, the eldest daughter and the second son were born to the first wife, and the remaining three sons were born to the second wife.
Gee... Did you smell the "War of the Heirs"?
Although the 5 siblings look quite harmonious when they appear in public, a look at their social networks shows that this is not the case.
The second and third from the left are the children of the ex-wife, and the first, fourth and fifth from the left are the children of the current wife.
The relationship between the old man's ex-wife's children and the current three sons is very cold, and they have not taken photos of each other.
On the contrary, the relationship between the current three sons is very harmonious, and they can often see photos of each other and call each other's careers.
Even if the 5 siblings are suspected of "face and heart discord", compared with other giants, such as the GUCCI family, the LVMH family is still "rules".
After all, their father is a very controlling person, and he advocates healthy competition in the matter of succession, and who has the best ability is the best.
Group photo of the old man and the eldest daughter
When it comes to ability, although the second son Antoine (the one who married supermodel Guona) has always been known as "LV Prince Ye".
But in fact, the most promising person to inherit the mantle of her father is the eldest daughter Delfina.
In the same frame as the supermodel small KK (left), the appearance is not lost at all.
No, last month, the old man appointed Delfina as the head of LVMH's Dior, who has absolute control of the group's core brands, and is also a member of the group's board of directors and executive vice president.
As soon as the news came out, the group's stock price immediately rose by 2.4%, and the external reaction was quite positive.
Her four younger brothers, Prince Ye is in charge of Berluti and Piana, the second brother is in charge of Tiffany, the third brother is the CEO of the watch brand Edouard Heuer, and the fourth brother is responsible for LV watches.
Although it is not bad, it is still much inferior compared with the eldest sister holding the core business and sitting firmly on the board of directors of the group.
Therefore, the hot successor of the next head of the group has also changed from the prince to the eldest princess.
One thing is to say, to win in the latest round of the Capture Mission, Delfina has some real skills in her.
Delfina, 47, graduated from EDHEC, a prestigious French business school, and the London School of Economics and Political Science.
After graduation, she did not immediately enter the family business, but worked for two years at the famous management consulting company McKinsey, where she learned a lot of management knowledge.
After leaving McKinsey, he began to learn from two of the best managers in his own group, Toledano and l Burke, and slowly rose from staff in the Dior shoe department to deputy general manager.
This period was the golden age of the pirate master's artistic career.
Delfina had a good eye to invite the pirate master to be the chief designer of Dior and designed many amazing works for Dior.
But the good times did not last long, and in 2011, the pirate master made a drunken gaffe and insulted Jews and was convicted by a court of racial discrimination.
Seeing that the pirate master had no use value and caused the group a big trouble that damaged its reputation, Delfina very decisively drove him out of Dior.
And put designer Bill Gaytten in charge of the next Dior couture show.
In the beginning, Bill Gaytten performed so well that many mainstream media outlets covered him on the front page, calling him the reincarnation of Mr. Dior.
Unfortunately, his design talent was short-lived and quickly withered.
Faced with this situation, Delfina was also quite ruthless, directly abandoning him and signing Raf Simons as the chief designer.
Not only designers, but anyone who does not help the group will be abandoned by Delfina.
For example, music diva Rihanna's beauty brand Fenty Beauty was built by Delfina with an investment of $10 million.
At the beginning, Fenty Beauty's market response was very good, and Delfina also provided a lot of human and material resources to support Rihanna.
Until the pandemic, Fenty Beauty's sales figures continued to decline.
Seeing this, even the diva Rihanna, Delfina did not relent, and publicly stopped Fenty Beauty's fashion brand in the media.
And those who are talented and beneficial to the future development of the group will also be discovered and reused by Delfina.
For example, many young designers have creativity and talent, but they don't have the money and don't understand numbers.
This leads to young designers in the establishment of their own brand, the company is small, can not invite many people, designers have to wear many hats, in addition to design, but also responsible for management, sales, often take care of themselves.
In order to help young designers gain a foothold and to help the group find talent, Delfina established the LVMH Prize.
For example, last year, your good friend Gu Ailing fired, Delfina saw the commercial value in her, and sponsored LV clothing, and invited her to be on the cover as the guest of honor of the LVMH Prize, which was another win-win game!
In addition to her talent in hiring, Delfina is also very business-minded and knows how to market.
Foreign media have said that Delfina has an eye for finding explosive models, and there are even rumors that she only needs to look at the bags on the table to know which one will sell.
The truth is as the media says~
When she was the executive vice president of LV products, the trend circle was popular for co-branding, and many fashion brands made a lot of money on it.
Although orthodox luxury brands have always dismissed this, she saw this opportunity and launched designer co-branded handbags and luggage on the special day of LV160 anniversary.
LV160th anniversary joint model with world-renowned architect Frank Gehry
As a result, as she wished, it directly created a small peak in the field of leather goods sales once it was released.
LV160th anniversary joint model with Rei Kawakubo
In addition, Delfina is also very good at using herself to "market".
For example, she is mainly responsible for the business of Dior and LV, so her daily wear is almost contracted by these two brands.
Even when she gets married, she wears her own brand Dior's wedding dress.
When it comes to Delfina's love life, it also reveals the taste of a career heroine.
She has a total of two relationships, the other party is a first-class rich man, both belong to business marriages.
The first husband was Alessandro Vallarion Gancia, the heir to the Italian winemaking family, and the two rarely attended events together after marriage, and the marriage lasted only 5 years and ended in divorce.
The second relationship was with French telecommunications businessman Neil, who had a daughter but was not married.
It is rumored that the old man does not recognize the self-made Neil, which has led to Neil's fame so far.
But seeing that Delfina often attends events with him, and is very happy when she is in the same frame, what does it matter if she is married or not?! After all, happiness is the most important thing...
All in all, it was with a keen and forward-looking business acumen and a fierce style of doing things that Delfina quadrupled her sales during her tenure at Dior, bringing in a profit of about 700 million euros per year.
During his tenure at LV, the popularity of LV's products increased significantly, enabling the brand to continuously create new sales records.
It is precisely these tangible achievements that have allowed her to rise all the way, PK her four younger brothers, and become the most powerful heir of the LVMH family.
Not only Delfina, sheep feel that women can rely on their own wisdom to harvest their own careers, and only with a career can they have independent capital and a broader life.