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NIO phone coming soon? NIO applied for registration of the NIO PHONE trademark

In recent years, some car companies have begun to make cross-border mobile phones, including NIO. According to the website of Qichcha, Shanghai NIO Automobile Co., Ltd. recently applied for the registration of the trademark "NIO PHONE", which is classified as a scientific instrument by international classification, and the current trademark status is pending.

NIO phone coming soon? NIO applied for registration of the NIO PHONE trademark

It is reported that in August last year, NIO also established NIO Mobile Technology Co., Ltd., the legal representative is Qin Lihong, the registered capital is 100 million US dollars, the business scope includes mobile terminal equipment sales, communication equipment sales, wearable smart device sales, smart vehicle equipment sales, etc. According to media reports, NIO's mobile phone team has exceeded 300 people, with staff backgrounds including OPPO, Meitu and Huawei. Yi Wei, former senior vice president of Meitu Mobile, has also joined the NIO mobile team as the head of the software department.

NIO CEO Li Bin revealed in an interview not long ago the reason why NIO makes mobile phones. Li Bin said that NIO is not making mobile phones to compete with Huawei and Xiaomi, but for the needs of users. Li Bin said that the coordination of mobile phones and cars is becoming more and more important, for himself, NIO's mobile phones can sell hundreds of thousands of units, and half of the users are very happy to buy them, and feel that they have achieved their goals.

Li Bin also mentioned last year that mobile phones are the most important device for NIO users to connect to the car, at present, a large part of NIO users use Apple mobile phones, but Apple mobile phones are closed to car manufacturers, such as NIO's second-generation platform car standard UWB, Apple and do not open the interface, very passive, for the interests and experience of users, NIO to study mobile phones and car-centric intelligent terminal devices.

NIO phone coming soon? NIO applied for registration of the NIO PHONE trademark

Regarding the progress of NIO's mobile phone, Li Bin also publicly said that NIO has set up mobile phone R&D teams in Shanghai and Shenzhen, and the overall R&D progress is relatively smooth. NIO mobile phones will only have one style, Android high-end flagships, will not use folding design. At the same time, NIO mobile phones will support point payment.

NIO phone coming soon? NIO applied for registration of the NIO PHONE trademark

As for the timing of NIO's mobile phone release, Li Bin once revealed that consumers who have the need to replace their phones in the past year can wait for NIO mobile phones to go public, especially Android users, and can directly change at that time.

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