The cultural project "Centennial Masters" has gone through more than 10 years from creativity to filming and broadcasting, and has been highly valued and strongly supported by many famous artists in the cultural circles and relevant leaders. Lei Jia, the singer of the ending song of "One Hundred Years of Masters", is one of them.
Lei Jia, a member of the Communist Party of China, a singer in the Song and Dance Troupe of the Political Work Department of the Central Military Commission, a national first-class actor, a member of the Standing Committee of the All-China Youth Federation, a vice chairman of the Chinese Musicians Association, and a deputy to the 19th National Congress of the Communist Party of China. He has won the gold medal of the "Golden Bell Award" vocal music competition, the gold medal of the National Singing Method of the Youth Song Competition, the first prize of the all-army literary and art performance, the "Five Ones" Project Award of the Central Propaganda Department and other important awards, and has been awarded the third class merit four times.
In 2008, Lei Jia's album "Song of the 56 Nationalities of China" was presented as a "national gift" to politicians and envoys participating in the Beijing Olympic Games, and in the same year, he won the Best Folk Singer of the Year Award in mainland China at the 9th CCTV-MTV Music Festival. In 2009, he participated in the cultural performance celebrating the 60th anniversary of the founding of the People's Republic of China. Since November 2009, lei jia starred in the Chinese opera "Mulan Poems" in Japan and Russia, and won the "Outstanding Artist Award" personally awarded by Russia's "Conductor Tsar" Gergiev. In 2011, Lei Jia successfully held the "Song of Rejuvenation" solo concert in Xiamen and Beijing, using the song to promote the excellent traditional culture of the Chinese nation. In 2018, he participated in the "Forty Years of Ours" literary and art evening to celebrate the 40th anniversary of reform and opening up. In 2019, he participated in the "Struggle for the Sons and Daughters of China" to celebrate the 70th anniversary of the founding of the People's Republic of China. In 2021, he participated in the "Great Journey" to celebrate the 100th anniversary of the founding of the Communist Party of China.
Lei Jia is also keen on public welfare undertakings, and has been awarded the titles of "China Fire Protection Publicity Ambassador", "United Nations Youth Climate Ambassador", "Caring for Rural Left-behind Children", "Cultural Disabled Love Ambassador", "Green China Public Welfare Figure Award" and so on.
The ending song of "One Hundred Years of Masters"
On January 20, 2016, the ending song of the large-scale series of biographical documentary "Centennial Masters" composed by Mo Yan and composed by Yin Qing was recorded under the wonderful interpretation of Lei Jia, singer of the General Political Song and Dance Troupe and national first-class actor.
"One Hundred Years of Masters" ending song video
Witnessed the great changes in mountains and rivers, the vicissitudes of the years;
After struggle, exploration, hesitation, and wandering;
See the mighty tide of history;
Look at the long and tortuous road of life;
Great beauty is speechless, great love has no boundaries;
Great beauty is speechless, and great love has no boundaries.
In 2017, the launching ceremony of the international version of the "Centennial Masters" promotional film was held in Beijing. This is the first reunion of the lyrics, songs, and singers of the theme of the ending of "One Hundred Years of Masters". Mo Yan, vice chairman of the Chinese Writers Association, consultant of "Centennial Masters and Literature", and chief writer of the international edition of "Centennial Masters", Yin Qing, vice chairman of the Chinese Musicians Association (then), chief music designer of "Centennial Masters", and Lei Jia, director of the Chinese Musicians Association (then) and singer of the theme song of "Hundred Years of Masters", took a group photo with Yang Jingdao, producer and chief planner of "Hundred Years of Masters"
Lei Jia, Zhang Heping, artistic director of the international edition of "Centennial Masters", Zhang Yimou, general director of the international version of "Centennial Masters", and Mo Yan, literary consultant of "Centennial Masters" and chief writer of the international edition of "Centennial Masters", took a group photo at the launching ceremony of the international version of the promotional film
Mo Yan wrote lyrics for the ending song of "A Hundred Years of Masters", wrote 8 lyrics to himself, in order to ensure the overall performance effect of musical works in the documentary, after several deliberations, deleted 3 sentences, carefully crafted.
Yin Qing, the music chief designer of "Centennial Masters", Lei Jia, singer of the ending song of "Centennial Masters", took a group photo with Yang Jingdao, producer and chief planner of "Hundred Years of Masters"
Recording of the ending song of "One Hundred Years of Masters"
Producer | Hou Xuan
Art Editing | Magical conch
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About us
The large-scale cultural project "Centennial Masters" is China's first large-scale series of biographical documentaries focusing on the masters and masters who made outstanding contributions to Chinese civilization in the 20th century, and is jointly produced by the China Federation of Literary and Art Circles, the Central Radio and Television Corporation, the China Academy of Arts, the Central New Film Group, the China Literature and Art Foundation, and the Centennial Masters (Beijing) Cultural Communication Co., Ltd.
"Centennial Masters" is the "Chinese Excellent Traditional Culture Inheritance and Development Project" of the General Office of the CPC Central Committee, the General Office of the State Council and the Central Propaganda Department, which has been selected for two consecutive years as the "Record China" communication project of the Propaganda Department (Information Office of the State Council), the key topic planning project of the "14th Five-Year Plan" documentary of the State Administration of Radio, Film and Television, the key documentary celebrating the 100th anniversary of the founding of the Party, the "Recording the New Era" documentary boutique project and the key documentary project (2018), and the major theme main line publicity and key topic selection project of CCTV. It is also funded by the National Arts Fund, the China Literature and Art Foundation, the China Art and Culture Foundation, the Beijing Municipal Government Cultural Innovation and Development Fund, the Beijing Culture and Art Fund, the Beijing Radio and Television Network Audiovisual Development Fund, and the Beijing Xicheng District Cultural and Art Creation Support Special Fund. It has won 12 documentary awards.
From 2013 to 2017, the filming of 43 masters in the first season of "100 Years of Masters" has been completed, which is divided into art, calligraphy, Peking Opera, drama, music and literature. The filming of 57 masters in the second season of "100 Years of Masters" has been launched in 2018, adding science and technology, education, traditional Chinese studies, architecture, traditional Chinese medicine, opera, and film, which are planned to be completed one after another, and will be presented with the "100 Years, 100 People, 100 Episodes" documentary, "100 Masters Special Exhibition" and "100 Books Publishing".
The completed documentary "100 Years of Masters" has been broadcast on CCTV (one set, three sets, four sets, nine sets, ten sets, fifteen sets, discovery channels, international channels), China Education Television, provincial satellite television, overseas television stations and other 157 tv stations at home and abroad, which have been widely praised and have repeatedly set new high ratings for similar documentaries. "100 Years of Masters (International Edition)" is broadcast worldwide in 8 languages.
CCTV Market Research Co., Ltd. (CTR) in July 2020 According to the statistical results of CSM National Measuring Instrument, "Centennial Masters" reached a total of 10.2 billion people.
The series of books "100 Years of Masters" has been distributed to nearly 1,000 colleges and universities across the country for three consecutive years by the Ministry of Education, the Ministry of Culture and Tourism, and the Ministry of Finance as a "High Art entering the campus" study book.
"Centennial Masters" has become one of the most high-end phenomenon-level brands in the field of culture, and with its unique advantages, it has built an important platform for disseminating China's excellent traditional culture, interpreting and displaying cultural self-confidence, and practicing the core values of socialism.