In fact, every brand in the market is similar, when you have enough audience base, then you can get better development, and when your product sales are not good, no one pays for you, then even if your things are cheap, there is still no big recognition. And after this cycle, the sales of the good are getting better and better, and the poor sales are getting worse and worse, which presents a very obvious polarization. In the automobile market, those car companies with brand influence, even if the price is high and the configuration is low, but the sales volume is still very top-notch, and some car companies also need to increase the price of the car. And those models with poor sales, even if the model positioning is significantly lowered, it is difficult to achieve a large sales breakthrough. Therefore, they can only launch new cars, downgrade competition, and maintain their own survival and development. The car I'm going to introduce today is a very cost-effective joint venture mid-size SUV. Its new car and Mercedes-Benz with the same box, the configuration is not lost to domestic only 140,000.
This car is Jiangling Ford's Lingrui, and it is also a new car that only went on the market in March this year. For the Ford brand, I believe that everyone is not unfamiliar, if the time is put to the early years, Ford's market position is still very high. There are Fox and Forrex in the sedans, the Wing Tiger in the SUV, and the Collar in the mid-size SUV, and these models are all very good sales. However, Ford did not run well so far, the early it was pushed to the peak of public opinion because of the many problems with the dual-clutch transmission, and then it was disliked by the Chinese people because of the replacement of the three-cylinder engine, and after a brand was ridiculed many times, it was naturally difficult to return to the past style. So now, Ford has begun to take the people-friendly route, and the new cars launched are very cost-effective. Take the Lingrui we are going to introduce today, its positioning price is very close to the people, only 13.98-16.58 million, which has become the same camp as our domestic independent brand models.
Because when this car was not yet listed, many people budgeted that the positioning price of this car was likely to be around 200,000, which was similar to that of Volkswagen Tanyue, but after the listing, many people were surprised, because its top price was less than 170,000, and having such a high cost performance really laid a relatively high foundation for the market sales of this car in the later stage. So this car, in addition to the price of the people, what about other aspects? Let's first do a simple analysis from the power point of view, this car is equipped with a 1.5T turbocharged engine, this engine has a maximum of 170 horsepower, matching the seven-speed wet double-clutch transmission, this gearbox is a big deal, is the same as bmw X1 and Mercedes-Benz GLA, in the gear change speed is very fast. For its power system, it is also a more normal combination of this level or this price point, its 1.5T engine is not very horsepower, but it is relatively stable, and the dual-clutch transmission has been used in BBA cars, which is naturally not bad.
Secondly, we take you to a brief understanding of this car from the appearance, first of all, the front face, this car is still more family characteristics, the grille adopts a mesh treatment, a large area of mesh effect combined with bright color trim decoration, so that people look very fashionable and young at a glance. Secondly, the daily running lamp has a penetrating treatment, and its split presentation will not give people a "squinting" feeling, which is relatively successful. On the side of the body, although the body size of this car is not very large, it will still give people a slender atmosphere, especially the concave treatment under the door panel, which has significantly improved the modification of the entire body. Finally to the tail, the high-grade sense of the taillights is good, although there is no through-through processing, but the overall recognition is still quite high, combined with the Ford logo in the middle and the English letters below, personally still prefer. Finally, there is the body size, the length, width and height of this car are 4630/1935/1706mm, the wheelbase is 2726mm, and the size cannot be regarded as its advantage.
And into the car, the interior design, this car is very domestic car of the style, first of all, it has a penetrating double screen, which is a very popular design at the moment, under the display it also has the embellishment of wood grain trim, with the leather wrapping, making it very luxurious atmosphere. In addition, there is no fall in the sense of technology, and the touch control button is matched with a knob-style gear handle, which complements each other and has a first-line design atmosphere. Finally, in terms of configuration, this car does not look at it as a joint venture model, but it is really not ambiguous at all in configuration, it has 6 airbags, tire pressure display, 360 panoramic image, ACC adaptive cruise, automatic parking, voice control, AR real-life navigation map, and there is also a trail reversing. In general, in terms of configuration, it has achieved a higher level than many joint venture cars in the same class, which is beyond doubt.
In general, because the competitiveness in the market has increased, and the domestic cars are laid out solidly around 100,000 levels, so many joint venture cars can only be dimensionality reduction competition, otherwise they have no market advantage. Objectively speaking, the current domestic independent brand models have the ability to independently develop on the engine, and if the gearbox is slightly inferior, it will use the gearbox of ZF or Aisin 8AT, which is really no obvious shortcoming. For a second-tier joint venture brand like Ford, it can only reduce the positioning and increase the configuration to achieve the purpose of attracting consumers, and for this Lingrui, its comprehensive product strength is still good, whether it is the value or configuration or the power, in the same level of joint venture cars have the right to speak. And the most important thing is its positioning price, its top price is almost the starting price of many Honda, Toyota models, so there is a great advantage in price, if the later stage of this car has a certain positioning down, then this car is more cost-effective, I don't know if you all think so, how do you think of this car?