If culture is the inner temperament of a city, then a bookstore is the external temperature of a city. If you want to define Meixi Academy, then it should be a small cultural complex, a new urban life and cultural scene.
Dangdang Meixi Academy, located in the southeast of the BBK Meixi Xintiandi Urban Complex, has a delicate and unique design, and has become a holy place for many people to punch in the card. Walking into the academy, readers can be seen sitting on the floor and reading quietly. Different from the regular desks, chairs and partitions of other bookstores or libraries, Meixi Academy advocates a free and open way of reading, quiet and handsome girls, innocent children, young white-collar workers with glasses, or reclining bookshelves, or cross-kneeling against the wall, or sitting on the steps... The difference is the posture of reading, the same is the love of reading, in this quiet and active space, a group of people with the same hobbies and tastes and various books form a beautiful picture.
This is the meaning of "the cultural scene of urban life", relaxing the tense nerves, avoiding the hustle and bustle and exhaust, and giving the soul a peaceful habitat.
The overall design of Dangdang Meixi College has a strong sense of art, and the famous Asian designers Luo Lingjie and Long Huiqi are the main creative designers, which perfectly integrates eastern and western elements. The building has a piano exterior, and the design of the inner stairwell is like a musical score, which is more like borrowing the meaning of "books are the ladder of human progress", conveying the concept of the academy to the readers, and telling the readers the importance and significance of books to us. The college chose to use red as the overall color, which also has its own unique meaning. According to Xu Man, the manager of Meixi Academy, it is because the birthplace of the BBK Group is Xiangtan, the base of the Red Revolution, so it wants to use the bookstore to represent a cultural format, and then reflect China's revolutionary red.
A taste of books, feel the fragrance of ink, feel the temperature of the text. When Meixi Academy insists on bringing readers a sense of realism in physical reading. Since the high development of the Internet, many bookstores have opened online business functions, and some have even directly switched to the online line. However, Dangdang.com went against the norm and went up against the current with BBK Group to create the first O+O situational experience bookstore in China - Dangdang Meixi Academy.
At the same time, as a physical store jointly built by Dangdang.com and BBK Group, the academy has also realized price synchronization with Dangdang.com, integrating online and offline, which not only makes up for the limitations of traditional bookstore time and space, but also highlights the offline social and cultural experience.
Adhering to the spirit of "only Chu is talented, Yu Si is prosperous", Dangdang Meixi College innovatively designed the lecture hall space, and regularly invited celebrities, well-known writers, cultural up-and-comings to give keynote speeches and book sharing sessions, providing readers with a convenient platform space for obtaining new knowledge, exchanging ideas and broadening their horizons. In addition, committed to the exchange and promotion of art at home and abroad, the College also holds artist-themed group exhibitions and forums every year, and at the same time discovers local young artists, and carries out promotion and cooperation exchange activities. Dangdang Meixi Academy, in its own continuous innovation and development, is committed to bringing readers a rich cultural experience, so that readers can be edified and grow in a diversified cultural life.
Talking about why Meixi College is not called "bookstore" but "college", Xu Man explained, "Because we hope that this is not just a place to sell books, but a combination of education and reading, there are lectures, training, education, activities, return to the essence of the 'academy', preaching and educating people." ”
Xiaoxiang Morning News reporter Zhou Shihao