Since the release of the iPhone 13, this mobile phone has successfully aroused consumers' desire to buy from price to configuration, and the way the third-party e-commerce platform has continuously adjusted prices has made the machine the best-selling single model on the market.
The best-selling iPhone 13 has continued until now, from the fourth quarter of last year to become the world's largest manufacturer, taking 81.5 million iPhone shipments, to the first quarter of this year, Apple became the only brand with a positive share, iPhone 13 can be said to be indispensable.
According to IDC's latest data, in the first quarter of 2022, global smartphone shipments fell by 8.9% year-on-year, a decrease of 30.6 million units, and among the top five head manufacturers, only Apple was not affected by market fluctuations.
From this data, it can be seen that the head mobile phone manufacturers, including Samsung, Xiaomi, OPPO and vivo, have declined to varying degrees, of which OPPO and vivo have been the most affected, with a year-on-year decrease of more than 30%.
Apple, on the other hand, has achieved a counter-trend rise in a sharply declining market, an increase of 2.2%, which is enough to show Apple's popularity in the market, and there are not a few consumers who are willing to buy the iPhone 13.
More critically, Apple also wants to continue the hot selling scene through the iPhone 13, which is the case from Apple's various initiatives. Because Apple has taken an attitude and acquiesced to third-party platforms to make a more drastic price reduction for the iPhone 13.
The author understands that now the iPhone 13 has ushered in a large price reduction, and the pricing given by the third-party e-commerce platform shows that the machine has been lowered from the starting price of 5999 yuan to 4799 yuan, which is simply earned.
And Apple's such a large-scale price adjustment, the most affected is undoubtedly the domestic mobile phone manufacturers, for domestic brands to sprint to the high-end market, the impact is huge.
Because the original price of the iPhone 13 at 6,000 yuan has now dropped to 4799 yuan, which is equivalent to the price of some domestic flagship mobile phones, so the iPhone 13 is so reduced in price, which is equivalent to a "dimensionality reduction blow".
In fact, I am not saying that the domestic Android flagship machine is not good, but compared with the iPhone 13 after the price reduction, it can indeed highlight Apple's sincerity, because compared with the Android flagship machine, the advantages of the iPhone 13 are simply too much.
First of all, the performance advantage, the A15 processor equipped with the iPhone 13, the performance completely crushes the Android flagship, because the architecture of the A15 processor is better optimized, and it uses the TSMC process, whether it is performance or power consumption, it is quite advantageous.
The second is the system advantage, Apple's unique iOS system, born with a smooth experience, which is the height that the Android system cannot reach, and the application ecology of the iOS system is also richer, and the experience is better than the Android version.
Finally, the brand advantage, apple brand has always established a high-end positioning, and although the Android brand is also doing high-end products, but its products cover a wide range, there are one or two thousand yuan of products, there are also tens of thousands of yuan of products, the brand can not do apple's height.
Of course, domestic mobile phones at the same price point also have their own advantages, such as higher playability of the camera, faster charging speed, etc., but these are not particularly important needs in the eyes of some users.
Therefore, after the price reduction of the iPhone 13, many consumers will consider buying this phone, which is why Apple can become the only brand that grows against the trend. What do you think about this, welcome to comment, like, share.