People's Daily Qingdao, October 13 - The 2021 China Film Criticism Summit Forum was held in Qingdao, Shandong Province on the morning of October 13. Focusing on the theme of "Film Power and the Construction of China's Film Criticism System", the forum gathered big names in the field of film and television criticism and gathered together to provide suggestions and suggestions for enhancing the influence of Chinese film criticism and participate in the film event.
Zhang Pimin, chairman of the China Film Foundation, attended the forum and delivered a speech
Zhang Pimin, chairman of the China Film Foundation and former deputy director of the State Administration of Radio, Film and Television, said in his speech that the Fifth Plenary Session of the Nineteenth Central Committee of the Communist Party of China put forward the goal of achieving a cultural power by 2035, which requires the film industry to work hard to forge ahead, actively find effective countermeasures, absorb all meaningful ways and means of development, keep the right and innovate, and constantly explore the new paradigm of Chinese film aesthetics, provide people with more and better excellent film and television works that reflect the charm of film and television art, and promote China's transition from a film power to a film power. Strengthening the cause of film criticism is one of the important ways to achieve a film power, and while China's film transformation and development are developing, film criticism, which serves as a think tank for film power, is also striving to develop. The new era and new historical conditions have put forward new requirements for film criticism work. This requires our practitioners to further think about how to promote the construction of the academic system and discourse system of film criticism in the construction of a film power, how to promote the development of the film industry with film criticism, and how to further strengthen the management of film criticism positions.
Rao Shuguang, president of the China Film Critics Association, delivered a keynote speech
Rao Shuguang, president of the China Film Critics Association, delivered a keynote speech on the theme of "New Challenges and New Opportunities for Film Theory Criticism". He believes that film criticism work should be further oriented to practice, to the screen, to the audience, to the world, to the future, and to modernization. First of all, it is necessary to build an academic system, discipline system and discourse system of Chinese film theory criticism, return to the tradition of Chinese film, return to the excellent tradition of Chinese culture, and absorb more nutrition from the system of Chinese aesthetics. It is necessary to build a clean and healthy environment for film theory criticism, to let high-quality literary and artistic works obtain good social and economic benefits, and also to have the courage to criticize works that have certain problems in terms of value. At the same time, it is necessary to effectively disseminate the voice of film criticism with the help of new online media. It is necessary to let the construction of the academic system, discipline system, discourse system, and evaluation mechanism of film criticism truly form a more effective atmosphere and create a more optimized ecological environment.
You Xiaogang, president of the China Television Drama Production Industry Association and a national first-class director, delivered a keynote speech
You Xiaogang, president of the China Television Drama Production Industry Association and a national-level director, delivered a keynote speech on "New Era, New Pattern, and Development Trend of Film and Television Industry". He pointed out that for any art discipline to move forward and improve, it must stand on the shoulders of critics. Film criticism actively guides the people from general consumption to better and higher aesthetics, which is something to insist on. I hope that in the future, we can truly achieve a clean source and a clean atmosphere, so that all kinds of literary and artistic forms of works have been raised to a new height.
Qin Min, member of the Standing Committee of the Jiangjin District CPC Committee and director of the Propaganda Department of Chongqing Municipality, delivered a keynote speech
Qin Min, member of the Standing Committee of the Chongqing Jiangjin District CPC Committee and director of the Publicity Department, shared the development of Chongqing's Jiangjin film and television industry in his keynote speech, saying that during the "14th Five-Year Plan" period, the Chongqing film industry proposed to "build Chongqing into an important growth pole for Chinese films and a new power source for promoting the high-quality development of Chinese films". Jiangjin seized the opportunity, innovated measures, focused on improving the productivity of original films, film talents and skills, continuously enhanced the popularity and influence of Chongqing Film and Television City, and created a cultural business card of Jiangjin City.
In the roundtable dialogue session with the theme of "The Gong and Drum of Film Criticism and the Highland of Film- Improving the Quality of Film Criticism and Film Creation", Zhang Wei, executive vice president of the China Film Critics Association, as the host, and 6 guests conducted an in-depth discussion on improving film criticism and film creation.
Director You Xiaogang believes that the premise of evaluating film works is to have standards recognized by the industry. Yu Baimei, a famous screenwriter, director and producer, said that commentary is an important ladder in the process of creative progress, and the voice of the audience is the best teacher. Zhou Xing, a professor at the School of Arts and Media of Beijing Normal University and vice president of the China Film Critics Society, said that a professional film critic needs to learn to go out of the circle, enter the circle, and integrate the circle to do a good job in film criticism. Zhao Ningyu, a professor at the Beijing Film Academy, screenwriter, director and actor, said that the film evaluation system should run through the entire process of film creation. Dong Wenjie, chairman of Asia-Pacific Future Film and Television (Beijing) Co., Ltd., said that film is a commodity and a work of art that requires sufficient respect and ritual. An Yugang, president of Beijing Film Company Tianxia Film Marketing Company, believes that when everyone can express it, it will tap more fresh points of interest to the people.
In the roundtable dialogue "Dialectics of Brand Communication and Story Expression - Film Criticism and Film Industry", Zhao Weifang, deputy director of the Film and Television Institute of the China Academy of Arts and secretary general of the China Film Critics Association, held an in-depth dialogue with industry experts.
Zhang Baiqing, honorary president of the China Film Critics Association and researcher at the China Academy of Arts, believes that film criticism and audience are a complex interactive relationship. Zhao Jun, vice president of the China Film Critics Association and former general manager of the Guangdong Film Company, believes that film works are the flesh and blood of the film market, and film criticism is the soul of the film market. Wang Meng, general manager of Beijing Yien Film Co., Ltd., believes that film reviews should pay attention to consumers' thoughts and understandings, and clarify the audience target. Wu Guanping, executive director and professor of the China Film Culture Research Institute of the Beijing Film Academy, said that doorways, tastes and art are important principles for engaging in film criticism. Wang Chun, director of the Film Theory Research Division of the Film Art Center of the China Federation of Literary and Art Circles and deputy secretary-general of the China Film Critics Association, said that the essence of criticism power is to follow the responsibility, role and responsibility of intellectuals. Hu Jianli, deputy secretary-general of the China Film Critics Association and editor-in-chief of Film and Television Weathervane, believes that the convenience of film criticism creation and the timeliness, extensiveness and interactivity of dissemination can be said to be unprecedented.
At this forum, the People's Audiovisual Research Institute appointed experts such as Rao Shuguang, Zhang Baiqing, You Xiaogang, Yu Baimei, Zhou Xing, Zhang Wei, Zhao Ningyu, Zhao Weifang, Zhao Jun, Wu Guanping, Wang Chun, and Hu Jianli as "People's Audiovisual Special Researchers".
Source: People's Daily News