In the domestic mobile phone market, the development direction between major manufacturers is obviously different, some mainly focus on the high-end flagship market, some focus on the low-end cost-effective market, and then some focus on the offline mobile phone market.
However, most brands will cover all aspects, in order to greatly enhance the competitive value and brand influence of the product itself, as well as stimulate consumers' desire to choose.
However, the development of today's mobile phone market is still quite large, which began with the restriction of Huawei mobile phones, whether it is supply problems or 5G and other factors, resulting in a very large share of the market.
If Huawei's mobile phone is not restricted, then today's market position should still be the existence of the leader, only from the core technology, it is difficult to be surpassed by friends.
Because the previous Huawei brought the HiSilicon Kirin processor, even if the extreme performance is not as good as the mainstream chip, there is no problem with daily use and game playing, and there is also a good power consumption control.
In addition, Huawei also launched the Hongmeng OS system in the follow-up, if it develops normally, then its strength and market share should not be low, and even make the pressure on many friends become very large.
However, after 2022, it was found that the market influence of Huawei's mobile phones was greatly reduced, especially from the first quarter of China's smartphone market shipment data, Huawei has fallen out of the list, which is also a key factor reflected in the restrictions.
And from the list point of view, in the first quarter of 2022, the Chinese mainland smartphone market shipped only 75.6 million units, down 18% year-on-year, down 13% month-on-month, this data can be said to be very exaggerated.
At the same time, it can be seen from the list that only two mobile phone brands have achieved growth, and the rest of the brands have been reduced, so it can also be seen that the strength of these two manufacturers is indeed very strong.
Take the Honor mobile phone, with 15 million units of shipments and a growth rate of 205% for the first time to the top, this data will indeed bring super popularity to the brand after the emergence of this data, but also let more users look at it.
Because when it first became independent last year, many users were very unoptimistic about the glory mobile phone, whether it was its market positioning or its core technology, it was complained about by many users, thinking that it was difficult to regain a new life.
But what I didn't expect was that the technology of the Honor mobile phone did not produce a particularly large degradation, and various Turbo technologies still made the experience of many users become very good, coupled with the launch of Magic UI 6.0, the experience was even better.
Moreover, honor mobile phones have been deeply cultivating the offline mobile phone market since last year, not only bringing honor X30, but also bringing excellent products such as honor 60 series, which directly makes users have a lot of desire to choose.
Take the Honor X30, as a thousand-dollar mobile phone, not only brings 66W fast charging, but also built-in 4800mAh battery capacity, even the appearance of the design is also very textured.
In addition, Honor X30 also uses smart storage expansion technology and GPU Turbo X, which ensures the smooth use of multiple applications for users and brings a better user experience.
Perhaps, this is also the key to the great rise of honor mobile phones, after all, the user experience is not bad.
In addition, Apple's iPhone has also gained growth this time, and after a strong performance in the fourth quarter of last year, it still successfully held the top three positions, and also brought small-screen mobile phone products.
Although Apple's mobile phone has not many new machines in the Q1 quarter, and it is almost impossible to adopt the machine sea tactic, it can be understood that the steady performance of Apple's iPhone has always been indispensable.
With the blessing of the iOS system and the A series of processors, the advantages of Apple's mobile phones have always been very obvious, which is also the key to many users' support for them, and it is also a symbol of strength.
Finally, in addition to honor phones and Apple phones, OPPO (including OnePlus) remained second with 13.9 million units of shipments, and Vivo and Xiaomi ranked in the top five, with shipments of 12.2 million units and 10.6 million units, respectively.
It can be seen that when the major manufacturers are frantically working hard, this data does reflect the position of the major manufacturers in the market.
So the question is, which brand do you think is performing unexpectedly? Welcome to the discussion.