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The spark of Wang Yibo and Jeanswest
Announcing that he has become the global spokesperson of Jeanswest casual wear brand, Wang Yibo has undoubtedly ignited a flame in the fashion industry at the right time. The official flagship store of Tmall Jeanswest seems to have become his new kingdom, and every piece of clothing seems to be injected into his soul, as if it is a dialogue: "Come on, wear me, and you can have a sense of relaxation in spring and summer."
And Wang Yibo's fans naturally responded to the call, as if they had obtained a new commander, they flocked to the flagship store, trying to find themselves through clothing, or looking for Wang Yibo's shadow. Netizen "Diet Coke" commented: "I bought the same clothes, but why do I think I am not as handsome as Wang Yibo when I wear them?" and another netizen immediately replied: "Because clothes can only be endorsed, and the appearance cannot be copied, haha." ”
The endorsement of youth
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In this cooperation with Jeanswest, Wang Yibo is not only a spokesperson, but also a banner of youth, exuding the confidence and vitality of young people every time he appears. He rode a BMX bike, as if telling us that our youth should be unrestrained, should be chasing the wind and electricity.
Netizens did not lose this opportunity to discuss and joke, "Brother Wheel" wrote funny in the comment area: "Wang Yibo's BMX adaptability is a full score, I choose to believe in his wheels." And Wang Yibo's busy figure has also become a hero image in the eyes of fans, endorsing one after another, as if he is collecting all kinds of treasures.
Even "Peacekeeping Anti-riot Team", which was released on May Day, has become another battlefield for him, and the discussion among fans is almost more heated than the summer heat, and everyone is looking forward to this movie as if looking forward to the first cool breeze of summer.
Battles off stage
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Wang Yibo's stage is much more than movies and endorsements, and each of his roadshows is like a well-planned battle, making every audience his ally. Every time he appears, it can cause bursts of screams and discussions, and netizens are frantically calling on social media, as if this is the best annotation of youth.
However, the change of roles does not seem to affect his state, and every transition from the screen to reality, he integrates himself into each character without any sense of disobedience. In the comment area, "movie fan Xiao Zhang" commented on this: "Wang Yibo's busyness is not blind busy, it is shiny busy, no wonder everyone says he is really good." ”
Wang Yibo's color
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Wang Yibo is not just a name, he is like the colorful color of youth, and each color represents a different him. Whether it's the image of a tough guy in a movie, or a tender singer on stage, from a BMX track to a fashionable runway, his every transformation becomes a role model for young people to imitate.
And the comments of netizens are also colorful, "I just like this kind of youth", "I want all Wang Yibo's colors", everyone is expressing their love for Wang Yibo in their own way.
Of course, it is not easy to become a global spokesperson, which requires not only Wang Yibo's personal hard work, but also the careful packaging of the team. This endorsement effect has not only led to a surge in sales, but also sparked a debate about endorsement culture. Some netizens said in the debate: "Can the current spokesperson really bring substantial sales contributions?"
Or is it just a well-designed marketing show?", and in this regard, another netizen "business analyst" replied: "The role of the spokesperson is not only in sales, but also in the shaping and dissemination of the brand image, and Wang Yibo is the best proof of this effect."
This controversy is like an unfinished storm, constantly stirring up waves, giving everyone a chance to have a voice on this topic, provoking more thinking and discussion.
Netizens who are willing to participate in the discussion, you may wish to leave your thoughts on Wang Yibo and his endorsement culture in the comment area, and welcome everyone to speak actively, so that our discussion is as full of vitality and color as Wang Yibo's endorsement!