When we talk about MPV, compared to SUVs or cars, MPVs have a stronger functional, comfortable color, and a stronger business atmosphere.
With the gradual improvement of family consumers' awareness and acceptance of MPV in recent years, the large space and convenience of MPV can take into account the needs of a small and old special car, the majority of dads and multi-population families, the economy, practicality, comfort, safety, and can enjoy 6 years of home style 6-7 MPV call is increasingly high.
Looking at the domestic MPV market, most of the joint venture brands and new forces focus on high-end products, relatively high prices and partial business-oriented positioning, the attraction of ordinary family users is not strong, and the lack of a representative model directly hits the multi-level household needs of the general public family.
"What the people need, Wuling will create", in the context of the opening of the three-child policy and the increasing demand for MPV in the market, I think many people will think of Wuling and expect Wuling to make MPV from niche to the public.
Starting from the user's quality pursuit and the real car just needs, Wuling once again released a big move, on April 28, Wuling Silver Label's first 7-seat family car Wuling Jiachen opened pre-sale, the pre-sale price of 69,800 yuan - 105,800 yuan. This may be the most cost-effective domestic 7-seat MPV on the market, whether it is practicality, reliability, or humanization, intelligence have achieved "the most understanding of the Chinese family", under the endorsement of the silver standard global quality standards, Wuling Jiachen has the ability to break the MPV market pattern with the advantages of one car and the price of the people, becoming a new benchmark for mainstream family cars of 100,000 levels.
The meaning of Jiachen's existence
In 2021, the number of global users of Wuling exceeded 25.5 million, and the cumulative sales of 1.76 million units were achieved throughout the year, and its four-seat family car Wuling Capgemini ranked first in MPV sales of the same level, Wuling Xingchen achieved the first SUV sales within 100,000 yuan, and Wuling Hongguang MINIEV ranked first in China's new energy vehicle sales for 17 consecutive months.
From these high-gloss figures, it can be found that Wuling's breakthroughs have been accurately stepped on the sweet spot of consumer demand, in other words, from the user's point of view, lock the scene demand, fill the market gap, and achieve market myths.
The reason why Wuling Hongguang energy is known as a generation of god cars, it is due to the characteristics of its civilian price and pulling people and pulling goods, which meets the basic needs of consumers for cars, and the success of Wuling Hongguang MINIEV is to use higher product standards and in-depth insight into young users to revitalize the micro-electric vehicle market and become the trend of new energy travel.
Standing at the origin of what needs the car can solve in the end of the big family, Wuling found that with the mainstream consumer group gradually familyization, in order to meet the travel experience of each family member, users will pragmatically consider the family car that meets their own situation and can improve the quality of life with a more mature and rational consumption concept. At the same time, under the epidemic situation, practicality, versatility and high quality have also become one of the decisive factors for users to buy a car.
Among the top 20 MPV models in the market, the joint venture brands will concentrate their resources on the mid-to-high-end, medium-sized and large-scale MPV market, while the independent brands are mostly in the compact level. However, at present, the 100,000 yuan of household MPV lacks representative models, and the 6-7-seat family car market ushers in the era of fine and deep cultivation, and new categories of automobiles with greater space, more comfortable experience and more intelligent control are about to come out.
Wuling's previous family car market with 6 seats or more was mainly based on light buses, and it has the strength to change to a more comfortable and higher quality compact, medium and large market segment. So Wuling this year at the right time to launch its silver label's first 7-seat family car Wuling Jiachen, vowing to create a new "living room model" that can meet The multi-population families in China, occupying a place in the 100,000-seat 7-seat family car market.
Wuling Jiachen further enriched the Wuling silver label product matrix, providing users with more diversified choices, to achieve different families, demand gradient category coverage, Wuling Capgemini is 6 seat layout, Wuling Star is 5 seat layout, Wuling Jiachen is standard with 7 seats, and the first two models positioning distinction is clear, the three models constitute The high-quality super lineup of Wuling Global Silver Label, adding sticks to Wuling's global brand strategic strength, from "China's Wuling" to "the world's Wuling".
Best understand the needs of Chinese users
Returning to the product power itself, the label of Wuling Jiachen can be summarized as: texture, practicality, and intelligence, whether it is a 7-seat spacious space, a comfortable interior cockpit, a humanized detail design, or the smart human-car interaction of Ling OS Lingxi, it has the strength to become a hit.
First of all, from the perspective of appearance, the appearance of Wuling Jiachen follows the design concept of "wing movement aesthetics" of the Silver Label family, and the tough and stretched shape is in line with the aesthetics of most people. The vehicle size of Jiachen is 4785*1820*1760mm, and the wheelbase is 2760mm. Body advantages that surpass their peers translate into a wider driving space. At the same time, Wuling Jiachen has four car colors such as warm pure white, romantic elegant gray, innocent dream blue, and shimmering warm gold, which intimately considers the mainstream aesthetic demands of multi-population families in daily life, travel and even work scenes.
Inside, Wuling Jiachen's interior design blends exquisite texture and functionalism, with delicate and tough lines combined with black gray and brown warm colors to outline a bright and spacious cockpit environment. As an MPV, the seat layout is the focus, and Wuling Jiachen uses the "2+2+N" flexible change to allow users to make reasonable use of space.
The baby-grade skin-friendly seats feature a "theatre step" layout with an 80mm drop between the front, middle and rear rows, ensuring the same excellent visibility and comfort for each row of passengers. The seats are arranged in 2 + 2 + 3 rows of 7 seats, the main driver is equipped with six-way electric adjustment, the middle seat can be moved forward and backward by 120mm, the back of the seat can be adjusted up to 150 degrees, the third row of seat cushions is as high as 952mm, bringing a wide head space, the rear seats can be reclined or folded forward, and the maximum volume of the trunk is 1177L, which is equivalent to four 20-inch suitcases plus two 24-inch suitcases, which is indeed particularly capable. In addition, there are as many as 23 storage spaces in the Wuling Jiachen car, with independent air conditioning outlets in the middle and rear rows, and independent USB interfaces in each row, which will implement humanization to every detail.
Wuling Jiachen is equipped with a 1.5T turbocharged engine, the maximum power reaches 104kw, the maximum torque reaches 250N·m, matching the simulated 8-speed CVT, and the comprehensive fuel consumption of 100 kilometers is only 7.2L (WLTC working conditions), leading the same class. The acceleration is about 10.8s per 100 km/h, and the emergency braking distance is 38 m per 100 km/h. Wuling has optimized the performance of the whole system to achieve the effect of starting with strength, smooth shifting, superior acceleration performance, adapting to various road conditions, and further ensuring the driving pleasure of family travel.
Although Wuling Jiachen entered the MPV market late, Wuling's self-developed continuous iterative growth open intelligent ecosystem "LingOS Lingxi System" has contributed to a strong latecomer through continuous iteration through OTAs with rich intelligent and assisted driving functions.
Ling OS Lingxi system with exclusive IP image "Xiao Wu Xiao Ling" and users tacit interaction, support visible can speak, continuous multi-instruction, custom wake words and other functions, and support breakpoint continuous listening and other voice interaction; the system built-in NetEase cloud music, Himalaya and other privileged applications, can enjoy massive audio resources; in addition, Ling OS provides remote car control function, can realize vehicle status monitoring, remote switch air conditioning, open and close lock, Bluetooth key sharing, you can view the car status at any time, to achieve full-scene intelligent connected car control In addition, it also provides a road book function to help families plan short, medium and long-distance travel, search for their own tourist cities, and choose different travel routes.
Family travel, safety first, Wuling Jiachen adopts high-strength steel cage body structure, the whole vehicle is equipped with 4 surround airbags, 4 ultra-wide angle cameras 360 ° all-round monitoring of road conditions, with Bosch 9.3 version esp body electronic stability system and other hardware configurations, with the most comprehensive safety protection, the greatest guarantee of safety. At the same time, Jiachen is equipped with a cruise control function, which can be started with one button, automatic refueling, oil collection and maintenance speed; at the same time, the vehicle also provides electronic handbrakes and automatic parking functions, which effectively save fuel consumption and ensure driving safety.
epilogue
Wuling Jiachen as low as 69,800 yuan of people-friendly pre-price, for the 100,000-level family car market injected new vitality, for a time triggered a high degree of discussion in the industry and consumers, after changing the silver label of Wuling or that Wuling, continue to deepen the needs of users, and constantly improve technical strength and user experience, with innovative breakthroughs to achieve family quality travel of Wuling Jiachen, can it become the god car of the MPV industry? We'll see.