April is not over, there is a roadside news out, as of today's sales decline of more than 30%, we can not say waist chop, at least "neck chop" is no problem.
As early as a month ago, there was already a signal, because of the epidemic, production encountered a small problem, Shanghai and northeast two heavy cars gently pressed the pause button, April itself the car market is cold and many consumers can not move the status quo, so that the April car market is very deserted.
Car market is a systemic problem, because selling cars is not only the task of car companies, but also the task of logistics, suppliers, insurance, loans and other businesses, less than selling a car will be less than a set of supporting industries development, for the entire passenger car market, it is very necessary to save the automobile industry.
Because of the shortage of chips and the shortage of batteries, in fact, many people choose not to buy a car for the time being, especially in the environment where oil prices remain high in March and April, if buying a car is not a very tense thing, it is okay to wait.
So, the pace of buying a car in April came down.
The decline in sales is caused by many reasons, on the one hand, it must be a cost rise, the most talked about thing in April is the price increase, the price of electric vehicles, the tightening of the price of fuel vehicles, can not buy without buying, on the other hand, the production has indeed encountered problems, even if the production capacity of volkswagen, Toyota, GM these enterprises are also limited, some models do not have cars is also an objective problem.
At the same time, some consumers do not leave the door behind closed doors, which has also become a factor blocking the sale of cars.
If the sales of new cars are not good, it will affect the logistics and insurance industries, and it will also affect the operation of various spare parts industries, and the reduction in production will inevitably lead to a decline in efficiency.
In fact, the biggest harm is the dealer.
Although there is a lot of new retail at present, in fact, dealers who have been working hard with enterprises for decades can not say that they throw it away, and the matter of selling cars still depends on dealers to promote, the original decline in profits in the automotive industry is very serious, and April is the first blow.
A second-tier joint venture brand investor said:
Since last year, the decline in sales has been very serious, coupled with many force majeure factors, this year's opening year could have sold more than 100 days of cars, in fact, it was sold for 70 days, about 1/3 of the time can not sell cars normally.
However, personnel wages, rent and other expenses can not be less, which for the original difficult dealers to cause a large operational squeeze, it said that if last year was barely profitable, this year must be a state of debt, and encountered some models can not be normal supply, terminal price reduction narrowing, consumers are more reluctant to enter the door.
If he could, he no longer wanted to invest in this dealership, because the originally good brand and industry, now the performance of the pressure on him is overwhelmed.
And some of the brands around him are also not happy, even a few people who come to see the car a day, the days are getting more and more sad, the expenses are the same, but the cars sold are less and less, and some brands are not willing to release pressure on dealers, which is still a normal assessment standard.
Selling cars is not a simple independent work, it is related to the development of the industry, once the car sales work located in the C position is affected, the entire industry will be hit, and this situation may continue for a while.