April 26
Research on Quyuan Culture in Yichang City
Local expert symposiums
Held in the urban area
Participating experts and scholars exchanged experiences around Qu Yuan's contemporary values and world significance, perused Qu Yuan's works, and created Qu Yuan's cultural IP, and actively offered suggestions and suggestions for Yichang to inherit and promote Qu Yuan's culture and create "one standard and three places".
Let's take a look at the excerpts from the speech
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Qu Yuan's classic view
Yang Shican, advisor of Yichang Quyuan Research Association
Qu Yuan was ordered by King Huai to formulate the national "ink rope" law. On the basis of summarizing the rise and fall of the Xia and Shang Dynasties, the philosophical thought of "three peoples and three combinations" that is, the people's livelihood, the people's hardships, and the folk music is put forward; after summarizing the law of natural development, the "three combinations" is put forward, that is, the yin and yang triad "heaven, earth, people" philosophical thought. This red thread, starting from "Ode to Orange" and "Heavenly Questions" to the twenty years of Hunan, has always run through Qu Zi's works, especially the long text of "Leaving sorrow". Every word is full of true feelings of thinking about the king, loving the people and loving the country.
The Yichang Municipal Party Committee has established the goal positioning of "one standard and three places" for Quyuan culture, making Yichang an "authoritative interpretation place, standard setting place, and activity gathering and promotion place of Qu Yuan culture". Its values for world history and culture, new ideas in the new era, and economic significance for making people's lives better are all included.
Yu Yi read 25 of Qu Yuan's original works in five years: "Leaving the Troubles", "Nine Songs", "Heavenly Questions", "Nine Chapters", "Long Journey", "Summoning Souls", "Big Moves" and so on. With the traditional Chinese exhortation to learn the "primary school" skills, word by word, try to find the warring states or the former or near language environment, in order to read, read through, read smoothly, read difficult, read doubts.
Qu Yuan's original 25-part self-description mainly explains Qu Yuan's original years, birthplace, and four-year-old entry into the palace to accompany King Huai, and King Huai ordered Qu Yuan to write the Great Law of Governing the Country, and "Heavenly Questions" summarized three generations, putting forward the natural philosophy, social philosophy, and "three peoples" philosophical ideas of governing the country. In the later period, there was a disagreement with king Huai", who insisted on going to Qin, "there were birds to gather in northern Han", and in three years, Chu "neutral king of Ying" changed dynasties. Qu Yuan had a thousand thoughts and decided to "travel far away" and return to the Hunan fiefdom of Luo guo as a "relocation subject". The king returned home, sent the hundred mile continent witch back to Taiwan, and wrote the autobiographical body "Leaving the Troubles", "after the summer and the west floated" and "nine years did not return to the old capital". However, "old age does not fade", deeply describing the magnificent splendor of Yingdu, and returning with the spirit of "not supporting the strong"! This spirit is known only to the sun and the moon.
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Qu Yuanjing and Life
Zheng Chengzhi, professor of the Party School of the Zigui County Party Committee
To carry forward Qu Yuan culture and create a model of civilization, it is necessary to integrate Qu Yuan culture into the urban fabric, to liberate Qu Yuan from texts and academics, and to contemporarize, popularize, and especially live Qu Yuan culture.
The ups and downs of life experience were crucial to qu Yuan's literary and ideological formation. In daily life, Qu Yuan imitates nature and takes nature, and the lotus is clothing, hibiscus is clothing, Youlan is pei, and hui grass is the belt, which are all good proofs. In his works, historical acumen, myths and legends, vanilla beauties, witch customs and personal encounters all originate from life. In addition, the gorge and river shoals, majestic mountains, Jiangnan dan oranges, Jiuqi Zhilan, and Changquan Luli have bred Qu Yuan's high-purity qualities.
From a political point of view, the rulers promoted Qu Yuan's integration into life, and The Tang Emperor posthumously awarded Qu Yuan the Marquis of Zhaoling, and Emperor Shenzong of Song posthumously honored Qu Yuan as the Duke of Qinglie and the Marquis of Zhongjie. Literati doctors made the recitation of Qu Yuan's works standard. General Secretary Xi Jinping has also quoted Qu Yuan's poems many times. For the general public, many names, place names, and institutional names come from Qu Yuan's works, such as Zigui Quyuan Town, Jiuqi Creek, and Reading Cave. Institutions are mostly schools, such as Sanlu School, Zhengze School, Quyuan School, Tianwen School, etc. The products are most representative of the orange song and Qugu citrus brands. At the same time, Yichang was awarded the title of City of Chinese Cuisine and Zigui was rated as the hometown of Chinese cuisine, both of which are inseparable from Qu Yuan's food culture.
The origin of the Dragon Boat Festival predates Qu Yuan, but since Qu Yuan's self-sinking, the Dragon Boat Festival, and Qu Yuan, are equated. Qu Yuan's image remains in the minds of every Chinese, whether at home or abroad, Qu Yuan is an immortal image, and we are the witnesses of his long life. Qu Yuan is a spiritual banner for us. Qu Yuan is believed to have been the first to put forward the term "integrity", and later generations often praised Qu Yuan for his integrity and standardized himself.
Nowadays, the Chinese Dragon Boat Championship named after Qu Yuan, the Zongzi, which is closely related to Qu Yuan, the education and training industry with Qu Yuan's patriotic education base, the honest government education base, and the cross-strait exchange base as the carrier, and the citrus and Lanhui industries that endow the soul of Qu Yuan culture, all fully demonstrate Qu Yuan's culture's empowerment of life and promote high-quality development. Qu Yuan empowered life not only in Zigui, Yichang, Jingchu, China, and Earth, but also in the tianwen series of planetary exploration projects as the carrier, and went to the universe.
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Talk about Qu Yuan's
Homesickness
Han Yongqiang, former senior editor of The Three Gorges Daily
At present, people from all walks of life and all walks of life in Yichang, Qu Yuan's hometown, under the leadership of the municipal party committee and the municipal government, have set off an activity to dig deep into Qu Yuan's patriotic spirit, carry forward Qu Yuan's culture, and strive to build Qu Yuan's culture into an eternal cultural landmark in Yichang.
As an outstanding politician and patriot, Qu Yuan's spirit of loving the motherland and the people, upholding the truth, preferring to die indomitable, and his personality have inspired and nurtured countless Chinese sons and daughters for thousands of years.
Qu Yuan was a great patriot with great feelings for his family and country. His deep love for his hometown and his perfection of his personality requirements are most fully reflected in his classic "Ode to Orange".
In "Ode to Orange", Qu Yuan's praise for "orange" has reached an incomparable point. These seemingly praising "orange" verses all express their feelings of home and country, and pin their infinite affection for their hometown.
Qu Yuan's feelings of home and country, Qu Yuan's personality and ethics, and Qu Yuan's contributions to Chinese and even world literature have not only been passed down through thousands of years, but also broken through the restrictions of nationality, region and culture, and have been recognized by the world. In 1953, the World Peace Council solemnly decided to call on the people of the world to commemorate four cultural celebrities: Qu Yuan, the great Chinese patriotic poet, Copernicus, a Polish astronomer and founder of modern astronomy, The French writer Rabelais, and the Cuban War of Independence leader, statesman, and poet Matti. In 2019, the "Chinese Dragon Boat Festival and Its Legends" entered the "Representative List of the Intangible Cultural Heritage of World Humanity", and its core content is Qu Yuan's works and folklore inheritance and legends related to him.
Qu Yuan's greatness and excellence are self-evident. Today, when we realize the great rejuvenation of the Chinese nation and build a community with a shared future for mankind, Qu Yuan is no longer just a cultural symbol of a city, but a cultural symbol of a country and a nation, and even a moral badge of the entire human race!
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Carry forward Qu Yuan culture
The four dimensions
Feng Hanbin, deputy editor-in-chief of the Three Gorges Evening News of Hubei Daily Media Group
With the goal of "one standard and three places", Yichang has entered a new stage in promoting Quyuan culture. How does Yichang, as Qu Yuan's hometown, promote Qu Yuan's culture? What are the important connotations of Qu Yuan's spirit? I think it is mainly grasped from the following four dimensions.
The first is to carry forward Qu Yuan's culture from the dimension of studying and observing Qu Yuanping. From Qu Yuan's rich and bumpy life, we can find the code of Qu Yuan's family and national feelings. Despite all kinds of setbacks, he did not give up his responsibility to the country and his mission until his death. After all the disillusionment, he tried his best to make the last leap of his life and promise the country with his body. This belief in being loyal to the country constitutes the main body of Qu Yuan's spirit and gradually condenses into the core of the traditional spirit of the Chinese nation.
The second is to promote Qu Yuan culture from the dimension of perusing Chu Ci texts. Qu Yuan, the first great poet in Chinese history, founded the "Chu Ci" style, which was known as "a person who wears clothes and is a lyricist, not a generation". As a great poet, qu Yuan's emergence not only marked that Chinese poetry had entered a new era from collective singing to individual originality, but also that the new poetic style he created, Chu Ci, broke through the form of expression of the Book of Poetry, greatly enriched the expressiveness of poetry, and opened up a new world for the creation of poetry in ancient China.
The third is to promote Qu Yuan's culture from the dimension of exploring Qu Yuan's great personality. Qu Yuan's enterprising spirit of seeking from top to bottom is mainly embodied in the pursuit of the value of individual existence, the demand for the fate of the people of the country, the appeal to the ultimate ideal of mankind, and the search for the natural knowledge of the universe; Qu Yuan's resolute personality of walking straight and straight, his deep hatred for the world of "the world is muddy and not divided, so as to hide beauty and envy"; Qu Yuan's personal ethics of being an innocent person, that is, the gentleman's personality of "the whole world is turbid and I am pure".
The fourth is to carry forward Qu Yuan's culture from the dimension of Qu Yuan's hometown. Yichang should find out its own uniqueness in this regard and carry it forward, such as the legend of Qu Yuan, qu Yuan's hometown Dragon Boat Festival, and other intangible cultural heritage items; such as the comparison of dialects, animals, plants, mythological figures in Qu Yuan's works with the current situation in Yichang; such as the works of qu Yuan created by literati through Yichang, which are very good entry points.
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Come to Qu Yuan's hometown,
Look for what's in your heart
That poem
Pu Jianxin, president of Yichang Three Gorges Ring Dam Tourism Development Group
Yichang is the hometown of the great poet Qu Yuan and one of the birthplaces of Chinese poetry. Qu Yuan pioneered the romantic poetic genre in China, nourishing the Chinese soul for thousands of years. In our country, where poetry has resounded for thousands of years, there are few cities like Yichang that have formed an indissoluble relationship with poetry for thousands of years.
In recent years, Yichang has closely relied on the unique historical and cultural resources of Quyuan, on the basis of strengthening the inheritance and protection, focusing on building the Quyuan cultural brand, vigorously promoting project construction, building a spiritual highland, strengthening cultural self-confidence in tracing the roots, and promoting the development of urban brands.
Qu Yuan's poetry in the strange feelings, Gao Yi, poetry, beauty are all cultural resources of our creative economy, and poetry (or poetry) is the cultural synaesthesia that we can all reach, the cultural code and traffic code that we are looking for emotional resonance, Yichang should be built into a "City of Chinese Poetry" guarded by Qu Yuan, give full play to the unique advantages of tourism resources and Qu Yuan's cultural advantages, and do a good job in the integration of culture and tourism.
According to incomplete statistics, poets of all generations have remembered qu Yuan and sang more than 5,000 poems and songs about Yichang's humanistic customs and landscape scenery, forming a vast ocean of poetry. These immortal poems give Yichang landscape profound cultural connotation and elegant cultural taste, and also create a strong poetic atmosphere in Yichang.
From the standpoint of cultural travelers, I will reflect on such a question: with such abundant resources, what points can open up the emotional needs of Qu Yuan and modern people? That's the cultural synaesthesia problem I mentioned above. I think that Qu Yuan's eternal charm is that he presents his emotions with himself, ideals, and people to an unparalleled degree with the most beautiful and romantic expression, and he has become the embodiment of poetry, so can the way we greet Qu Yuan become like this: In this land of poetry, everyone can find the poetry in their hearts?
We must understand the modern significance of Qu Yuan's spirit from the standpoint of world cultural development, dig deep into the core of Qu Yuan's spirit, take poetry as a tipping point, and highlight the "poetic Yichang" cultural brand. Through the integration of scenery and literature, the combination of poetry and distant places, let everyone excavate, explore and experience the living spirit of Quyuan culture in tourism, and find the most beautiful poems in their hearts.
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Qu Yuan's contemporary values
With world significance
Peng Hongwei, Professor, School of Literature and Media, China Three Gorges University
Whether as a living individual life or as a historical and cultural symbol, Qu Yuan's artistic charm and personality charm not only shine in China, but also illuminate the soul of mankind and make great contributions to human civilization.
Carry forward the Chinese spirit and unite China's strength. In history, whenever the nation is in danger, Qu Yuan will go to the forefront of history. Most of the rioters had similar life encounters with Qu Yuan, such as Hong Xingzu, Zhu Xi, Wang Fuzhi, Wen Yiduo, etc., angrily noting "Sao", which had a strong resonance with Qu Yuan, and Qu Yuan became a banner of national cohesion. In the new journey of realizing the great rejuvenation of the Chinese nation and in the face of unprecedented changes in a hundred years, all cultural workers should excavate and use Qu Yuan's contemporary values from the height of cultural self-confidence and the promotion of the Chinese aesthetic spirit.
Tell the Story of China well and forge a solid sense of the Chinese national community. Qu Yuan is good at telling Chinese mythological stories, and will also adapt Chinese mythological stories to trace the ideological and spiritual forces behind the stories, and later Cao Xueqin's "Dream of the Red Chamber" and Lu Xun's "New Compilation of Stories" were inspired by Qu Yuan. Today, we can still carry out innovative narratives of stories such as Pangu Kaitian and Nuwa Patching Heaven, and carry out the creation and international dissemination of myths in the new era around the historical miracles created in modern and contemporary China.
Civilizations exchange and mutual learning, and build a solid sense of community with a shared future for mankind. General Secretary Xi Jinping pointed out in his speech at the 2022 Winter Olympics in Beijing: "Adhere to the common values of peace, development, fairness, justice, democracy and freedom for all mankind, promote exchanges and mutual learning among different civilizations, and jointly build a community with a shared future for mankind." Qu Yuan's thought contains both basic value principles such as Confucian "benevolence, righteousness, wisdom, and faith", as well as common values for all mankind. For example, the life consciousness of "beauty and twilight" is a kind of love for the life of all things that originates from within, on the one hand, it affirms the value and meaning of life, and on the other hand, it takes the existence of life as the consensus basis of all mankind. Qu Yuan's awareness of ecological civilization can fully carry out dialogue with the world today. In Qu Yuan's pen, "regularity", "spiritual uniformity" and "american political ideals" contain deeper and richer contents.
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Create "Qu Yuan Cultural IP"
Wang Le, general manager of Hubei Yichang Jumeng Cultural Communication Co., Ltd
City brand refers to the core concept that a city transmits to the public in the process of promoting its own urban image. Combined with my more than ten years of entrepreneurial experience in the traditional media and new media industry, I put forward the following aspects of thinking.
Thinking one, give "Qu Yuan IP" a modern meaning, and open up the meta-universe of Yichang cultural brand. At present, cultural markets everywhere are scrambling to catch up with digital transformation, and we should avoid following suit. While excavating Qu Yuan's traditional culture, it also applies modern people's language system (network hot words), interest preferences, consumption habits, etc. to reconstruct "Qu Yuan IP". On the basis of the use of traditional statues, cultural and creative dolls, and animation characters, the use of scientific and technological means to let "virtual Qu Yuan" into the various formats of Yichang's cultural tourism industry as soon as possible, and make good use of the Internet platform that young people like, so that a "Qu Yuan" who has been endowed with modern people's language, thinking, personality and emotions will become the UP master, KOL, AND KOS, interpret Yichang, and promote Yichang.
Thinking two, pay attention to "user thinking" and "social marketing", and master the traffic password of Yichang cultural brand. Open the new pattern of "the government sets up the stage and the public sings", so that every ordinary citizen can become the creator and disseminator of the "Qu Yuan IP" content. It is recommended to incubate a group of high-quality content creators on a regular basis and organize them to excavate, create and export; in addition, after the completion of Quyuan Theme Cultural Park, it can learn from the explosion case of Universal Studios Beijing's "Wei Zhentian" to create a set of interactive and sustainable social experience scenes.
Thinking three, I believe that "professionals do professional things" and build a "big world of performing arts" in Qu Yuan culture. With the continuous upgrading of Yichang's night tour industry layout, a variety of immersive performing arts projects have been stationed, and the performing arts projects with the theme of "Qu Yuan IP" are bound to become fist products, and it is necessary to think ahead on how to operate performing arts projects. Is it to create a batch of "small and beautiful" "Qu Yuan IP" performing arts dramas and mobile resident performances of Internet celebrity dramas? Or is it the "Qu Yuan Performing Arts Big World" neighborhood, equipped with a comprehensive immersive tide play box, forming a multi-scene world from costumes, modern to virtual punk? These are all directions worth exploring.
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New Media and "Qu Yuan
Culture" branding
Deng Tian, President of Yichang New Media Branch
I am a veteran netizen who has been dealing with the Internet for more than ten years, and today I will talk about my own ideas on the topic of new media and "Qu Yuan Culture" brand promotion.
First, the character image is taken with your hands. Yichang should persistently use the way of the whole people's participation to be grounded, give full play to the circle of friends, short videos, WeChat, Douyin and other rapid dissemination media platforms, and take qu yuan culture on the online platform with positive energy information such as dragon boats, poems, and dragon boats related to Qu Yuan's character image in the form of stories, photography, videos, animations, etc. It is recommended that Yichang select the reporting themes and highlight the communication effect, not only to have theme parks and place names related to Quyuan culture, but also to erect Qu Yuan's large-scale character image sculpture and cultural wall on both sides of the main road in Yichang City, or in public areas such as Yichang East Railway Station, Three Gorges Airport, Three Gorges Dam, yiling Square, etc., so that Qu Yuan's character image can bring a strong shock impact visually.
Second, cultural symbols are seen everywhere. A city with a strong sense of history must have its own cultural symbols. It is recommended to integrate Qu Yuan cultural symbols into the city logo. Yichang can shape the traditional cultural symbols belonging to Yichang according to Quyuan culture, and then widely promote and apply them to all parts of the city, so that Quyuan cultural symbols can penetrate into every corner of the city.
Third, network transmission can be seen at any time. Invite experts and scholars, celebrity poets, and Internet celebrities to create high-quality content and effective communication methods, improve the public's awareness of the city brand, and uninterruptedly use character stories related to Qu Yuan culture, Dragon Boat Boat, poetry competitions, etc., to create highlights, hot spots, and exposure points, and stimulate the whole people to participate in the discussion. Use Qu Yuan's cultural concept to nourish the city brand, and at the same time, silently influence people at all levels to achieve a deep promotion and communication effect.
Each of us new media people will focus on creating Quyuan culture "one standard and three places", take the promotion of Quyuan culture and shape the city brand as the fundamental point and starting point, and use the unique perspective of new media platforms such as new, special, strange, short and fast to loudly send out the voice of Positive Energy of Yichang in terms of enhancing Yichang's popularity and influence.
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Source | Three Gorges Daily
Edit | Zhang Pingping