He has successively produced and filmed nearly a thousand film and television dramas such as "Water Margin", "Years of Burning Passion", "Legend of the Archery Hero", "Qiao Family Compound", "Mazu", "Eastern Battlefield" and so on; his works have won the National "Feitian Award", "Golden Eagle Award", "Golden Star Award" and "Five One Project Award" for many times; he himself has been named the "Top Ten Tv Producers" and "Most Influential Producers" in The Country... He is the domestic gold medal producer Meng Fanyao.
A few days ago, the modern history legendary drama "A Generation of Hong Shang", which successfully concluded on the CCTV TV drama channel and triggered strong social repercussions, is the legendary masterpiece he served as the chief producer and carefully created. Speaking of this TV series with the style of historical drama and the first time in China to show the legend of Hongshang and the culture of Xiangshang, Meng Fanyao said that "A Generation of Hongshang" is a high-level fusion of Hongyou history, Xiangxi style and the great righteousness of the family and the country, which profoundly tells that the individual and the country are inseparable communitys of destiny, and embodies the way of Hongshang and the strong feelings of home and country of the sons and daughters of Xiangxi.
Chief producer Meng Fanyao
Talking about Hongshang: More Hongshang stories are waiting to be excavated and revealed
"A Generation of Hongshang" focuses on Hongshang for the first time, telling the legend of the three generations of liu and Yang in Hongjiang City, a major commercial town in southwest Hunan Province, showing the feelings of home and country and the concept of shangjia in the great changes in history, and composing a patriotic song of the sons and daughters of Xiangxi who are concerned about the world, defending the country, and sacrificing their lives for righteousness. Since the eight sets of CCTV were broadcast, the ratings have repeatedly broken 1, and many viewers praised the "Generation of Hong Shang" Hong Shang culture to open their eyes, the story is very regional and legendary, filming the Hong Shang heritage, opening the audience's imagination of the glorious history and culture of Hong Shang.
This kind of cultural imagination and historical shock is also an important reason for attracting producer Meng Fanyao to create "A Generation of Hong Shang". As a gold-medal producer who has produced many historical and legendary dramas, Meng Fanyao found that compared with the famous Jinshang and Huishang who have been shown in many film and television dramas, the Hongyou Merchant Gang in western Hunan has never appeared on the screen, and is not known to the outside world, and more Hongshang stories are waiting to be excavated and displayed. Meng Fanyao introduced that after consulting the literature, in the process of creation, he learned that many touching deeds of Hongjiang businessmen in modern times have reflected a strong sense of home and country, "for example, during the War of Resistance Against Japanese Aggression, hongjiang young people enthusiastically joined the army and served the motherland, and Hongjiang businessmen actively supported the national war of resistance in terms of materials, from solving the problem of garrisoning troops, setting up anti-japanese factories, and raising anti-war materials, to donating gas masks for the Chinese army, collecting aviation, and fully supporting the war to resist the United States and aid Korea , impressed me. ”
The unique background of the times gives Hong Shang a unique historical legend. Meng Fanyao said: "'A Generation of Hong Shang' was created in the historical context of warlord scuffles, foreign invasions, ethnic contradictions and class contradictions intertwined during the Republic of China period, industry and commerce were squeezed by bureaucratic capital and imperialism, they sought survival and development in a very limited gap, the masses of the people suffered from war and displacement, and their lives were precarious. The play involves the performance of many historical events such as the Xinhai Revolution, the Hongjiang 'Eight Oil Horn Case', and the Battle of Xiangxi. ”
A baggage and an umbrella, came to Hongjiang as the boss. "A Generation of Hong Shang" focuses on "Hong You" and tells the story of patriotic "Hong Shang". In Meng Fanyao's view, "Hongshang" is a regional concept, usually referring to the merchants and merchants doing business in Hongjiang. During the Ming and Qing dynasties, merchants from all over the country gathered in Hongjiang, called the "Five Provinces and Eighteen Gangs", and they formed the "Hongjiang Ten Pavilions" with the nature of a chamber of commerce, which had a high nature of local autonomy and undertook many government management functions. In 2009, Hunan launched the "Xiangshang Ancestor Search" activity, and "Hongshang" is considered to be the representative of "Xiangshang". The "Hongyou" is a core technology product developed by Hongjiang merchants in the Qianlong period, with excellent quality, and is widely used as a coating for houses, wood, and ship anti-corrosion, so it has created a large number of Hongjiang rich merchants and driven the industrial development of the Xiangxi region.
Talk about creation: truly reproduce the Hongyou process, and multi-dimensional display of Xiangxi culture
In the process of creating "A Generation of Hong Shang", Meng Fanyao consciously excavated and displayed the unique value of this drama from the perspective of traditional craft inheritance and regional culture. For example, in the production technology of "Hongyou", Meng Fanyao introduced the glorious history of Hongyou is very short, and Hongjiang's later production skills of "Hongyou" are mainly inherited through investment and factory. "In 1951, he cooperated with Hongjiang Vegetable Oil Refining Co., Ltd. to refine various vegetable oils such as Hong oil, xiu oil, and tung oil. The company was later converted into a state-owned Hongjiang Vegetable Oil Plant, which was produced until the end of the 20th century. After that, the inheritance of Hong Oil was mainly undertaken by private enterprises, and a small amount of production and sales were carried out, mainly used in civilian ships. ”
In order to truly reproduce the history and culture of Hongjiang, "A Generation of Hongshang" was filmed in hongjiang, and the crew restored and built the "Hongjiang Wharf" of that year in the Hongjiang Ancient Shopping Mall Wanshougong Wharf, built the "Jumbo" oil tanker and ships such as steamboats and small steamships, built many scenes such as "Liujia Oil Mill" and "Lijia Oil Mill" at the site of the old porcelain factory, and also built the "Water Passenger Gang Cottage" by the Yuanjiang River. In the play, the folk customs of Hongjiang are very distinctive, and the unique Xiangxi culture has opened the audience's eyes. "Before the Ming Dynasty, the residents of Hongjiang were mainly Miao and Yao, and after the Ming and Qing dynasties, a large number of Han chinese poured in, mainly merchants from all over the country, including ethnic minority merchants and employed workers in some southwest regions. Hongjiang has become a place of 'five miscellaneous places and merchants and spokes', and various local cultures, folk customs and folk customs collide and integrate in the Hongjiang River to form a unique Hongjiang commercial road culture. In the play, we reflect it from different angles through language, clothing, behavior and many other aspects. Meng Fanyao said.
Among them, "Fighting Oil" and "Breaking the Beach" are full of suspense and legend, which is particularly impressive. Meng Fanyao said that the "Hongyou" process is extremely complex, in addition to the basic process, but also added secret preparation and other procedures. In order to maintain product quality and win a good reputation, Hongjiang merchants have hired experts to control the production process of "Hongyou" and improve product quality. "Douyou" is based on the principle of "art originates from life, and is higher than life", combined with the actual situation of artistic processing, in order to highlight the "Hong Shang" integrity, committed to technological innovation spirit. "Breaking into the beach" is a process that must be experienced in the process of discharging the Yuanjiang River. Meng Fanyao said: "The wooden row descends from the Hongjiang River down the Yuan River, passes through Yuanling, passes through Taoyuan, arrives at Changde, and Dahankou Parrot Island, and passes through hundreds of beaches along the way. ”
Talking about value: "A Generation of Hong Shang" spreads the "Confucian Shang Spirit" that cares about the world
The world is in business, and the lecture notes are trusted. The money of the world, the people of the world earn. In a sense, "A Generation of Hong Shang" vividly interprets the concept of Hong Shang's business, and is the inheritance and promotion of the "Confucian Shang Spirit". Meng Fanyao said that in addition to having a strong sense of home and country, Hongjiang businessmen also have a characteristic, that is, they attach great importance to education, "they generally put 'heavy etiquette, stress integrity' throughout the entire business activities, but also engraved some Confucian classics into commercial warnings and codes of conduct, admonishing people in the industry and future generations to abide by." For example, 'suffering loss is a blessing', 'innocent heirs', 'Ju ren by righteousness', 'Li Ren is beautiful', 'righteous party scrupulously abides by', 'happy charity', etc., through these words and deeds to influence future generations, to achieve the inheritance of the 'Confucian spirit'. ”
The spirit of Hong Shang was conceived in the spirit of Confucianism and Shang. What is the Spirit of Hong Shang? Meng Fanyao quoted the Hongjiang District Working Committee as an accurate summary that the spirit of Hongshang is the feeling of home and country that "worries about the world and has the responsibility of the husband"; the maker spirit of "hard work and out of nothing"; the business philosophy of "integrity-based, loss is a blessing"; and the principle of "openness, inclusiveness and shared development".
From "Qiao Family Compound" to "A Generation of Hong Shang", from Jin Shang to Hong Shang, from ticket number to Tong Oil, Meng Fanyao's national commercial theme drama has changed is the business gang and industry, and what has not changed is the business way and the feelings of home and country that are concerned about the world. Speaking of the creative experience of national commercial theme TV dramas, Meng Fanyao summed up three characteristics in the creation of national commercial dramas: "First, the fate of individuals is tied to the fate of the country and is an inseparable community of destiny; second, when the country is in danger, patriotic businessmen can always abandon their personal grievances and interests, put the national righteousness of the country first, and safeguard the territoriality, sovereign integrity and national dignity, even at the expense of family and individual interests; the third is to publicize the excellent traditional culture of the Chinese nation embodied in their economic activities. Promote the formation and dissemination of socialist core values. ”
Text/Beijing Youth Daily reporter Yang Wenjie
Editor/Bow Lifang