Hello everyone, I am calm.
The world premiere of the all-new generation of the 7 Series, the first electric version of the 7 Series, is the only pure electric vehicle in its class. This is already the 7th generation of the 7 series, its design changes can be said to be complete, let's take a static taste of this new 7 series with me!
Appearance
The biggest impression on the appearance of this car is the upgrade of its aura, and the real car gives people the feeling that it even takes this level of car up a level. After a calm analysis, this feeling may come from its body line, the front of the car is square and large, the rear of the car has a small angle of downward closing, and the waist line of the body is not only higher than the door handle, this is still a line parallel to the ground, the length of this line has reached 5 meters, which is difficult not to remind me of another brand of the BMW Group.
In fact, I think the latest car design, we have a hard time rationally judging whether it is good or not, but at least it can be driven on the road so that people can distinguish that this is a 7 series, I think car owners also need this.
Interior
The first time you enter the car, you will find that the interior of this generation of cars still retains the style of BMW's usual science and engineering students, but this science and engineering student seems to be born into a famous aristocracy, making you feel that the overall atmosphere has a feeling of light decoration and heavy decoration. The decorative materials are all made of fine crystal, solid wood, and the favorite electronic screen of aristocratic science and engineering students. This screen is the latest system of iDrive8, and this system itself contains the hardware of this curved screen, so what you see on i3, i4, ix and i7 are the same screens.
In addition to a variety of crystals, solid wood, the prominent design of the front row is a thing called the ring interactive light belt, at first glance it also looks like the material style of the crystal, but it can appear different glossy pictures, including the upper buttons, but also need to directly press this crystal light to bring activation, in addition to giving you feedback on different colors, the back of this light belt also hides the air outlet, it seems to feel each other's temperature, should also be the designer's understanding of interaction.
The rear row of this level of model does not need to discuss space, just look at the comfort can be, after all, the length of the car is close to 5 meters 4, this increased cashmere and wool combination of seat material, touched by hand can not feel anything, a bit like a cloth seat, but sit up comfortable to take off, like a group of sheep in the grassland tied together You lie on their back, soft and hard is very skin-friendly.
Compared with the front row, the back row is not decorated with crystal materials, and is filled with various screens. Through the control screen on this doorknob, you can arbitrarily control the temperature of your seat, massage, shading, and most importantly, a 31-inch ultra-wide screen can be folded down from the position of the roof, in fact, this is a very luxurious thing in itself, the ratio of this screen is 32:9, the screen factory itself also has to open a separate production line, or divide the 40-inch TV into two, no matter how to do it is a very troublesome or costly thing.
Write at the end
If I were a person who could afford to buy the 7 Series, I would definitely choose the electric version, I hope it is a very quiet car, whether it is watching a movie or lying flat, as for the problem of charging, the driver Xiao Wang will solve it.
In the face of the luxury style that competitors insist on, BMW, which has long transformed the technology company, seems to have made up its mind this time, with the help of the opportunity of brand oil to electricity, to take a step forward in the friendly brand of love and killing, and he used this car today to tell everyone that BMW has never been building a car for Old Money, making full use of its own accumulated advantages, and can observe the good places of young brands, willing to learn from young people, which is the most terrifying place of a brand.
In short, this kind of luxurious design, which I call brilliant electronic style, I think many young people are willing to buy it, after all, the average age of domestic 7 series owners is only 38 years old, and nearly half of the world's 7 series sales are from China.
Well, this episode of the show is here, thanks to the support of the friends, we will see you in the next issue!